The Crowdmakers

Jamie Crane-Mauzy, a/k/a Jamie MoCrazy, had the world on a string. As an Extreme slopestyle and halfpipe skier, she had won the Junior World Championships at age 18, and was the first woman in the world to ever land a double back flip at X-Games. While touring with the X-Games, she suffered a horrific accident in April of 2015, paralyzing half of her body and knocking her into a coma. In this extraordinary interview, Jamie shares how she had to learn how to do everything again, including walking and learning the English language, and how her message of personal resilience and “climbing an alternative peak” is inspiring audiences worldwide.

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As an up-and-coming voice in sports & entertainment, Laura Waters-Brown grew up in a family of achievers; her mother, Judge Janice Rogers Brown, achieved many firsts as a woman of color. She was confirmed to the US Court of Appeals for the District of Columbia Circuit in 2005, and Laura got to know many powerful women of color as guests in their home on a regular basis. She was unaware of the idea of a “glass ceiling” until she attended college, and in this candid interview, Laura reveals how that background has prepared her for her role as Senior Manager of The Collective, the Four Pillars upon which she operates, those mentors who have influenced her along the way, and the five key priorities brands MUST act on if they are to capture the attention of Gen Z and Millennial women.

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How do you succeed as an independent fight event producer and promoter for over 40 years? No one else comes close to the success that Roy Englebrecht has experienced in the business of live small-venue fighting events. In this positive, spirited conversation, Roy reveals how he got started in the business, what Minor League Baseball taught him about succeeding in the fight business, the elements to how he continually sells out 6 fight events a year at the Orange County Events Center, how the audiences and promotion of fighting events has changed and how he smartly uses “influencers” to draw big crowds, the value of limiting the number of sponsors you have, and how anyone can apply his combination of timing, positive action and persistence to whatever it is they do in business and in life. A fascinating visit with a true southern California legend!   

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The first woman to break the glass ceiling of the NHL’s C-suite, Amy Latimer stopped by the ISBI 360 booth at the ALSD Conference to share a few moments of insight. In this refreshing, transparent interview, Amy shares a few personal stories of the turning points in her career as one of the first female executives in the NHL, why she’s on a personal quest to eliminate the “badge of honor” of overworking, and her advice for women who aspire to a position in leadership. A jam-packed 15 minutes with a true professional in sports!

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Within the sea change of sports and entertainment, many positive innovations have taken place out of necessity. Dan Migala has been one of the key catalysts for many of the best ideas in sports marketing and promotion, and in this one-to-one conversation, Dan shares how he and his group evaluates a potential great idea, how organizations can use the disruption of the pandemic to create new and even more effective programs, and the #1 thing he looks for in an intern applying for a position with 4FRONT.  

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PBR has skyrocketed in popularity in the past 18 months, and much of it is because of the action taken by Kosha Irby and his team. They didn’t wait for someone to tell them what to do when COVID-19 became a national crisis in March of 2020; they took extraordinary steps to do whatever it took to stop the spread AND get back to action as soon as possible. In this candid, positive interview, Kosha (pronounced ko-SHAY) reveals the specific steps they took to be the first sport to come back from lockdown, and how PBR has taken “The Cowboy Way” to new heights for their fans, their athletes, and all their other stakeholders.    

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Dave Wakeman is an expert on current trends in sales and marketing, an in-demand speaker, trainer and popular podcaster. In this insightful LIVE session on the trade show floor of the ALSD Conference in Las Vegas, Dave dishes on how the way people BUY has changed post-pandemic, why Segmenting, Targeting and Positioning have become more important than ever, how sales reps can individually overcome a flat marketing campaign, how to smartly listen and apply what people ask for vs. what they really want, the value of sales preparation vs. scripting, and how to apply a strategic focus to your sales effort going forward.  

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Mark Shearer has been with the “silver and black” for 22 years, and is in charge of sponsorship revenue, tickets, suites, merchandise, revenue planning and analytics for the team as they start their new legacy at brand-new Allegiant Stadium in Las Vegas. In this insightful session recorded LIVE from the floor of the ALSD trade show, Mark shares his insights on how they were able to sell out the Raiders’ PSL inventory and season tickets 8 months earlier than projected, the Raiders’ relationships with ticket brokers as they made the move to Vegas, the roundtable conversations he had with the major casino executives prior to coming to town, the meaning of “the velvet rope behind the velvet rope”, and an audio tour of what people are most excited about when they first walk into Allegiant Stadium.   

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Every venue is undergoing some form of conversation about re-evaluating their pricing strategy in light of the world’s reopening from COVID-19. What data should teams be looking at to properly price and package their inventory? Per Sjöfors is one of the world’s leading experts on pricing and positioning products for maximum profitability, and in this fascinating session, he reveals the mechanics of price anchoring, bundling, and the Decision Landscape that must be factored into every pricing decision. He also offers a FREE downloadable guide at the end of the program to those interested in getting pricing RIGHT as well as keeping customers happy. A very timely podcast!

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What’s being discussed in premium and luxury seating in sports & entertainment? Amanda Verhoff and Jared Frank are in the middle of it all, as two of the key executives of the Association of Luxury Suite Directors (ALSD). In this candid discussion, Amanda and Jared reveal the new technologies being discussed, how the landscape has changed, some of the hot new business categories for premium that have emerged from the pandemic, and what attendees can expect to learn in-depth at the ALSD’s 31st annual Conference and Trade Show, which is being presented LIVE in Las Vegas on Aug. 15-17. Learn more about the conference at www.alsd.com.

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