Speakernomics

AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens shares actionable insights on optimizing your digital footprint for both human and AI-driven search.
* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers
* Strategies for creating “AI-friendly” content across your website and social platforms
* Why video and high-authority content (like definitive guides and white papers) boost your visibility
* The importance of niche expertise and authoritative frameworks to get noticed by AI engines
* Lethia’s tips for consistent content creation, brand auditing, and becoming an “AI-first” speaker entrepreneur
Want to future-proof your speaking business? Watch now and level up your digital presence for the age of AI.

Become an NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience’s attention.
This episode of Speakernomics, host Kenneth “Shark” Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and “sticky” content in the ever-evolving speaking industry.
In this session, Brian will:

* Explain the “sticky framework” as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework’s components: gettable, feelable, sayable, and doable in their presentations.

* Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their ‘aha’ moments to maximize audience engagement and recall.

* Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker’s message.

Become and NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.
In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.
In this session, Simon will:
* Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.
* Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.
* Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote.

Become and NSA Member! https://nsaspeaker.org/join/#membership
THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspectives to help you get noticed, get booked, and add more value.
The latest trends in how meeting planners search for and select speakers:
*Why unedited, authentic video is more important than ever for getting booked
*The critical importance of customizing your keynote to audience pain points
*Creative ways speakers can deliver more value beyond just the keynote
*Building lasting relationships with event professionals, not just closing a sale
Tune in and learn how to elevate your speaking business and get ahead of industry changes!
Become an NSA Member!
THRIVE 2026! You NEED to be here!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to elevate your online presentations? In this episode of Speakernomics, guest Kassy LaBorie shares actionable strategies to boost connection, engagement, and authenticity in the virtual speaking world.
Here’s what’s covered:
* How Kassy’s journey from Silicon Valley and WebEx to the speaking stage shaped her approach to virtual engagement
* The importance of making genuine invitations for audience participation, not just surface-level chat prompts
* Tips on reframing questions to encourage deeper audience interaction and connection
* Why owning the digital tools—and knowing when to move beyond them—leads to better presentations
* Simple ways to unleash your authentic presence and engage audiences, both online and in person
Tune in for practical advice you can use at your next virtual event!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to build a smart, streamlined, and strategic digital presence as a professional speaker. Guest expert Carolyn Cummins shares actionable tips to help you master your content, connection, and credibility online.

• The importance of identifying multiple target audiences for your speaking business

• How to use content pillars to define what you speak about and your unique value
• Measuring your digital content using the “Visibility Triangle”: visibility, credibility, and hireability
• Why authenticity and consistency matter on social media, even when balancing different roles and topics
• Tips for leveraging keywords, alt text, and AI tools to boost your online presence and business results

Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to elevate your virtual speaking game! In this episode of Speakernomics, Jason LeVasseur shares practical, low-tech strategies for making a real impact and keeping your audience engaged in the digital world.

• Why stories matter more than slides in virtual presentations
• How props can boost audience attention and interaction
• The importance of human connection in today’s digital-first world
• Balancing personal and external stories for engaging talks
• Tips on being authentically yourself and preparing for any virtual scenario

Don’t miss these actionable insights to transform your online speaking presence!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to take your presentations to the next level? In this episode of Speakernomics, guest Trevor Perry shares essential strategies for creating slide decks that amplify your message–not distract from it.

• The importance of making your slides clear, concise, and consistent
• Why your slides are not your message, but simply a tool
• Common mistakes speakers make with fonts, images, and deck consistency
• When (and when not) to use animations and transitions
• Tips for leveraging digital presentations to grow your speaking business

Tune in for practical advice to help you stunify your slide decks and deliver a more memorable presentation!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a heartfelt tribute to Kenneth “Shark” Kinney, beloved host of Speakernomics and an influential member of the National Speakers Association, who recently passed away. In this special episode, friends and colleagues gather to share their memories, stories, and the impact he made on the speaking community.

What you’ll hear in this episode:

• Personal stories from Tom Singer, Maureen Mahoney, and many others about their unique connections with Shark.

• Reflections on Shark’s generosity, humor, and passionate support within NSA.

• Insights into Shark’s influential role as host of Speakernomics and champion of fellow speakers.

• Touching anecdotes of Shark’s friendships, mentorship, and the legacy he leaves behind.

• A community call to honor and remember Shark’s contributions both professionally and personally.

Learn more about your ad choices. Visit megaphone.fm/adchoices