Speakernomics

Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspective to help you get noticed, get booked, and add more value.

• The latest trends in how meeting planners search for and select speakers
• Why unedited, authentic video is more important than ever for getting booked
• The critical importance of customizing your keynote to audience pain points
• Creative ways speakers can deliver more value beyond just the keynote
• Building lasting relationships with event professionals, not just closing a sale

Tune in and learn how to elevate your speaking business and get ahead of industry changes!

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Unlock the secrets to landing corporate sponsors for your speaking business with expert Linda Hollander. In this episode of Speakernomics, you’ll discover actionable strategies to grow your platform and fund your speaking through sponsorships.

• How Linda Hollander built a successful speaking business powered by top-tier sponsors like Bank of America, Walmart, and IBM
• The real definition of sponsorship and how speakers—new or seasoned—can connect companies to buyers
• Proven tactics to approach and pitch sponsors, even if you’re starting from scratch
• What sponsors want: tangible and intangible returns, plus how to navigate expectations without losing your message
• Why having a charitable partner can boost your media visibility and open doors to new opportunities

Subscribe for more tips and insights to speak, get paid, and repeat!

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NFL legend and professional speaker Karl Mecklenburg joins Speakernomics to share how he captivates audiences and drives business success from the stage. Discover practical speaking, storytelling, and marketing tips directly from one of the most versatile voices in the industry.

• How to keep an audience engaged with dynamic storytelling, humor, and unpredictability
• Structuring your keynote like a flowing river, mixing serious and light moments to avoid predictability
• Leveraging referrals and client feedback to strengthen your marketing as a speaker
• Applying the “all pro” mentality—preparation, decisive performance, honest evaluation, and adaptation—to speaking
• Building a consistent sales approach and the value of ongoing connection with clients and audiences

Tune in for real-world advice to energize your speaking business and leave a lasting impression on every audience.

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What does it really mean to be a professional speaker, and how do ethics shape our industry? This episode of Speakernomics gets real about professionalism, integrity, and the standards that set true pros apart.

• The core values every NSA speaker should know—and actually live by
• Where to draw the line between self-promotion and stretching the truth
• How meeting planners judge speaker professionalism behind the scenes
• Actionable tips from experienced pros on staying authentic and easy to work with
• Why integrity, adaptability, and collaboration matter now more than ever in the age of AI

With special guests:
Dr. Mary Kelly, CSP, CPAE, Mike Brian, Bill Cates, CSP, CPAE, Alan Berg, CSP, Laurie Guest, CSP, CPAE, Simon T. Bailey, CSP, CPAE, and Amanda Gore, CSP, CPAE.

Tune in to get practical advice on elevating your speaking business and reputation for the long haul.

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Rebuilding your speaking business can feel overwhelming, especially when the leads go quiet. In this episode of Speakernomics, Julie Holmes shares practical strategies for jumpstarting your lead generation and making your speaking business thrive.

• How Julie Holmes rebuilt her speaking business from scratch after setbacks
• The essential mindset shift for treating your speaking business like a real business
• Concrete outbound lead generation strategies that go beyond waiting for inbound inquiries
• Tracking, systems, and the importance of measuring what matters for lead outreach
• Advice on choosing and actually using CRM and tech tools to support consistent lead generation

Watch now to learn how to speak, get paid, and repeat!

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Looking to grow your speaking business in the virtual world? In this episode of Speakernomics, Alaina G. Levine breaks down how webinars can deliver recurring revenue and lasting client relationships—even after the pandemic.

• The difference between virtual presentations and webinars, and why framing matters
• How Alaina pivoted to create a recurring revenue stream with webinars
• Strategies for packaging, pricing, and fee integrity in virtual offerings
• Developing a “curriculum” of topics versus booking one-off gigs
• Building stronger client partnerships and funneling webinars into in-person opportunities

Don’t miss these actionable tips to turn virtual stages into business wins!

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Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.

• How to choose the right social platform and boost consistency without spreading yourself too thin
• Why social proof and testimonials matter more than self-promotion
• Content strategies: balancing value, authenticity, and connection with your audience
• The importance of tailoring posts to decision-makers, bookers, and meeting professionals
• Actionable tips to maximize social media for bookings, brand-building, and business growth

Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more!

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In this episode of Speakernomics, host Kenneth Kinney (Shark) chats with Hall of Fame speaker Laurie Guest, CSP, CPAE about elevating your speaking business through exceptional customer service and keynote mastery. Get ready for actionable tips and insider stories that will help you stand out with clients and audiences alike.

Here’s what you’ll learn:

• How Laurie Guest applies customer service excellence lessons from her corporate background to her speaking business
• Why speed and responsiveness with clients and meeting planners matters for landing and keeping business
• The value of bold moves, like asking for the encore and turning satisfied clients into long-term followers
• A behind-the-scenes look at Laurie’s upcoming “Keynote DNA Hall of Fame Edition” session and its six essential keynote elements
• Why building relationships off-stage at events like Influence is just as important as what happens on stage

Don’t miss these strategies to speak, get paid, and repeat!

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Discover what it takes to market yourself as a successful international speaker in the final part of the Speakernomics global speaking series. Join Kenneth Kinney and a panel of expert speakers as they reveal real-world strategies for adapting your message across borders and cultures.

• How top speakers tailor their marketing (or not) for different countries and cultures
• The importance of showcasing international experience through your website, language, and social proof
• Why cultural nuances, communication styles, and relationship-building matter more than ever abroad
• Ways to prove your credibility and de-risk your value to foreign event planners
• Practical tips for customizing your content and personal brand to land gigs worldwide

Tune in for actionable advice to help you thrive as a truly global speaker!

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Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.

In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.

In this session, Simon will:

• Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.
• Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.
• Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote.

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