C-Suite Network™

Categories
Biography and History Culture Economics Geopolitics Geopolitics and History News and Politics Other

How The War in Ukraine is Causing a Global Shortage For Millions…

Russia and Ukraine export nearly a third of the world’s wheat and barley. And  more than 70 percent of its sunflower oil…

The war in Ukraine is preventing grain from leaving the “breadbasket of the world” and making food more expensive across the globe.

World food prices were already climbing, and the war has made things worse, preventing over 20 million tons of Ukrainian grain from getting into the Middle East, North Africa, and parts of Asia.

According to this article in Intelligencer, West Africa is facing its worst food crisis in a decade, with the number of people in need of emergency food aid standing at 27 million in April and rising fast. Another 13 million face severe hunger in the Horn of Africa, and as many as 19 million will be food insecure in Yemen by the end of this year.

Europe embraces for another mass migration crisis sparked by food shortages in Africa and the Middle East.

Sri Lanka, once more prosperous than its neighbors, applied last month for 100,000 metric tons of food aid from a regional food bank as its debt crisis threatens to leave millions hungry.

Watch this video for a full explanation of the developing food crisis…

 

WATCH:

For more information visit tylerhayzlett.com

Categories
Uncategorized

Chatting with Bestselling Author Giorgio Garofalo

Giorgio Garofalo is one of those authors whose passion and storytelling skills propelled them to great heights and popularity. Recently his book ‘Korian: Ark of the Fallen King’ hit the bestseller list becoming a breakout favorite for readers and reviewers.

‘Korian: Ark of the Fallen King’ is part of the The Korian Epic Fantasy Adventure Series, which offers readers a fascinating adventure taking place in a world that is captivating, bold and dynamic. In this book, which is the second book in the series, readers are drawn into a dystopian world loaded with mystical beings, sorcery, and combat, as well as passion, friendship, and survival.

For seven years, a remote island has served as a bucolic sanctuary, but a strange light in the southern sky summons more than curiosity. With a handful of his friends, and with help from a surprising face from the past, Korian – the Azura and bearer of the enchanted spear – returns to resume the brutal battle against the evil Aaron Hades and his army of Stragoy.

In this unique tale where a creature the size of a mall island pays it forward, a mysterious eye holds the key to buried secrets, and a heroic battle amid ancient ruins determines more than the future, the origin of the insatiable evil that pervades Endura is horrifically revealed. Follow Korian as he learns why the secret within the Ark of the Fallen King threatens the foundation of all Endurian life.

‘Korian: Ark of the Fallen King’ is a book that will have you craving more – yes it is that good., so much so we are grateful Garofalo is working on the third book of the series. Recently he took some time out of his busy schedule to talk to me about his success, the fantastic world he has created in his books, and what he is listening to while he is writing.

Your book ‘Korian: Ark of the Fallen King’ recently became a bestseller what was that like on a personal and professional level? How did you celebrate when you heard the news?

When I first became aware that Ark of the Fallen King became a bestseller, I had to exit the Amazon site and jump back in several times just to be sure. A bunch of emotions surfaced at the same time. There was an overwhelming feeling of gratitude to those who have given Korian a chance. I felt a huge sense of achievement. I remember thinking, ‘My wife and kids are going to take me serious now. They may even be happy for me.’ Just kidding. They’re elated. I’m so encouraged and blessed that my story has touched people, and I’m very excited that the book is getting some traction. On a professional level, achieving bestseller status gives an indie author a certain level of credibility. I hope to leverage this experience for greater exposure and hope to pour the many lessons learned into my next book.

To celebrate, I grabbed a cigar that I had put aside should this day ever arrive—a Cohiba Maduro 5 Genios—and paired it with my favorite scotch. There was a full moon that night, and I remember thinking that from this day forward, every time I see a full moon I’m going to think of the time I learned the news that Ark of the Fallen King had become a best seller.

Writing a series is very different than writing a stand-alone book. What made you want to write the Korian Epic Fantasy Adventure Series, and what was this process like for you?

I wanted to tell a story, not rushed and not to just churn out books, but to pour a piece of myself and my beliefs about being human into a fantasy adventure. I felt that a series is what it would take to adequately relate the themes I wanted to exploit. In the back of my mind, was George R. R. Martin’s answer to a question he was asked in an interview once of why he did not want his books converted into a movie, choosing instead to do a series. He did not feel the volume of his work could be adequately portrayed in a two-hour movie. Similarly, I did not want to rush the story. It had to unravel on its own pace. I found I had to fight the urge sometimes to rush to get to certain outcomes. I forced myself to focus on showing, not telling, and as a result, I’ve learned discipline and another level of patience I didn’t realize I had.

If you could spend some time with any of the characters in your series which one would it be and why? What would you all do on your one-day adventure?

I’d chose to spend some time with Oren, the three-foot tall, humanoid creature. I’d relish in his wisdom and in his stories. I figured he’d have a few to tell. After all, he’s lived more than two-thousand years.  I’ve always found it quite intriguing to speak with a person who is somewhat long in the years. In fact, I look for it and rather enjoy the exchange. Those moments are always fascinating and enlightening.

What would we do on our one-day adventure? I’d spend it in the valley of the Jayen—true giants of Endura—probably sitting on a ledge with Oren overlooking the goings on. I’d listen to his stories, while Korian and the gang would be brewing some magic potions under the guidance of, Zohar, the alchemist, to use as weapons. The colossal Jayen would gracefully stroll across the valley, tending to their entrapped beasts. Around us would be an awe-inspiring forest of thousands of spiraling pillars, striking monoliths, or towers of stone.

I’d ask Oren what lessons he’s learned and he’d be forthcoming. Who knows, maybe I’d include some of the things I’d learn from him in my next book.

Your books are epic reads which fascinate readers. What is it about the fantasy adventure genre that you find so intriguing?

Besides being a fan of both the horror and fantasy genres for as long as I can remember, I’ve always been intrigued by the way they give the storyteller the freedom to present themes in unconventional ways. I wrote a blog called “Writing Roots and Influencers – Why Dark Fantasy,” on my website, www.giorgiogarofalo.com where I describe my fascination with these genres in great detail. I reference two stories that I believe were integral in my journey. Interestingly, one was science fiction and the other, a little horror and science fiction combined.

The first was Mary Shelly’s, Frankenstein and the Modern Prometheus, and the second was The Streets of Askelon, by Harry Harisson, a short story released in 1962, also published under the title, Alien Agony. I used concepts from both these books in the Korian series.

When a book is so successful readers always want more. When will you be releasing a new book? Can you tell us about it?

I have started writing Book 3 and hope to be in a position to publish by summer 2023.  I’ll be introducing a new realm, a few new interesting characters, and I plan to bring back one surprising character from the past. There will be more epic battles, a few twists and I’m certain the ending will surprise you.  I’ll be sure to provide updates on my website of progress and for other exciting promotions. Stay tuned

When you are writing what kind of music are you listening to? What kind of music do you chill out to?

I like all types of music but find that I change the tune, pardon the pun, based on the mood. When chilling I really like contemporary jazz that’s a mixture of smooth, groove, well-engineered, crisp and clear sounding that’s totally cool! Most of it is instrumental. Some describe it as a sophisticated oasis of sound. My go to has, and will always be rock and roll. After all, we always seem to have a certain affinity to music we grew up to, and rock is home for me.

When writing, I throw on headphones and play music that I think will inspire the mood or setting. I often put soundtracks to movies on. They inspire more than you realize. Two of my favorites are the soundtracks to ‘The Last of the Mohicans,’ and, of course, “The Lord of the Rings.”

You can find more about Giorgio Garofalo and his work on Amazon.

 

Categories
Advice Best Practices Biography and History Branding Case Studies Entrepreneurship Growth Human Resources Investing Leadership Management Marketing Operations Strategy

“People Don’t Follow Companies. They Follow People” – Brad Lea

Host of Dropping Bombs podcast and CEO of LightSpeed VT dropped a knowledge bomb on a recent episode of Dropping Bombs podcast. Host, Brad Lea commented on the importance of developing a personal brand for C-Suite Executives.

When talking about the importance of creating a personal brand, Brad stated:

“People don’t follow brands they follow people. So your personal brand is ultimately what’s going to tee up doing business.” 

In short, Brad believes everyone should develop a personal Brand for their business, no matter what business you’re in.

With over a half million social followers and hundreds of thousands of monthly podcast downloads, Brad knows a thing or two about how to leverage a personal brand.

Here are Brad Lea’s tips on getting starting creating a digital brand presence.

Brad Lea’s Step By Step Advice to Create a Personal Brand:

Let the world know who you are

Get on the big 6 social media platforms and put yourself out there; share your thoughts, opinions, values, beliefs. Don’t just repeat what everyone else is saying.

Don’t be afraid to be polarizing, not for the sake of confrontation, but for the sake of confronting the elephant in the room as it relates to your industry.

But that can often be scary, that’s where tip #2 comes into play…

Don’t be afraid of what other people think

The biggest reason Brad says executives are not active on social is they worry too much about what other people think. Especially on social media where anyone can leave a comment or offer a difference of opinion.

Remember, not everyone will agree with you but that doesn’t matter. You’re goal is to connect with those who do.

As Brad says” “if you never feel the hate, you never feel the love.”

Now for the last and final tip.

Continue to push out content over time

While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes between six and nine months to yield real results.

These are just a few of the tips Brad Lea shared in a recent podcast episode. Watch the full clip below.

WATCH:

 

 

 About Brad Lea:

Brad Lea is the founder of Lightspeed VT, the most advanced training platform on the market. Soon-to-be billionaire and host of the Dropping Bombs Podcast, Brad Lea built LightSpeed VT into a multi-million dollar global tech company from scratch.

As its Founder and CEO, his vision led to LightSpeed VT becoming the world’s leading interactive training system, a system that he’s proud to share with others. In addition to being a CEO, Brad is also the author of The Real Deal.

Brad has helped generate millions for countless companies and individuals, including heavy hitters Tony RobbinsZig ZiglarGrant CardoneTom HopkinsWorld Series PokerTop ChefChase Bank, and so much more. He’s also been featured in Forbes, The Huffington Post, Inc. Magazine, GCTV, and is a regular guest on several top-rated podcasts such as The $ales Podcast, Success is a Choice and The Inner Changemaker.

 

For more information visit tylerhayzlett.com

Categories
Case Studies Growth Industries Marketing News and Politics Strategy

Ford’s Future Car Looks Absolutely Stunning!

Ford Motor Co.’s luxury division on Thursday debuted the Lincoln Model L100 Concept at Pebble Beach Concours d’Elegance in California. And it’d totally badass…

Lincoln debuted the new futuristic product branding scheduled for 2040 at the Pebble Beach Concours d’Elegance. The new Model L100 concept pushes the boundaries of Lincoln’s “Quiet Flight” design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

WATCH the video explaining Ford’s plans to dominate the future of transportation design…

WATCH:

At the product launch, Ford’s Executive Chair, Bill Ford, said;

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences. Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

WATCH:

 

For more information visit tylerhayzlett.com

Categories
Uncategorized

What Can “Customer Experience” Teach About Building Your Personal Brand?

A Riddle
I can be your most powerful ambassador
and an efficient way to attract your ideal audience,
but I am often skeletal and without heart.
I’m a touch point for your customers,
accessible 24/7 across all time zones,
but you cannot know when I will be seen.
I’m used to vet board members, job candidates and vendors.
I am both the most used – and most ignored – part of your personal brand.
What am I?

 

Ponder this riddle for a bit, and we’ll come back to it…

Successful corporate brands are using Customer Experience (CX) experts to help them understand how customers are responding to each touch point along their Customer’s Journey. To explore how the discipline of Customer Experience might apply to personal brands, I asked for input from a fellow member of the National Speakers Association, Dan Gingiss, who teaches his clients and audiences how to create remarkable experiences that become their best sales and marketing strategy.

Dan shared with me that the discipline of Customer Experience explores how customers feel about every interaction with the brand. The Customer Journey, he explained, starts well before purchase and continues beyond the lifetime of the product. With each interaction or touch point with the brand, the customer’s opinion of the brand may either be reinforced or adjusted positively or negatively.

How can we apply that to our personal brand? A key concept from Customer Experience is that everything counts – every touch point with the brand shapes our opinion of the brand.

Most of us understand that how we dress for business (yes, even when we’re just seeing people on Zoom) is part of our personal brand, as is how we appear in our online meetings. Our offices and virtual backgrounds are also part of our brand because they are part of how we appear when we attend a virtual meeting. We can plan for how we show up in these business settings.

We understand that what we say and how we act at a meeting or in an office setting is part of our brand, as is anything we have published.

But we often forget that a huge part of what others consider to be an important part of our personal brand is something we seldom pay any attention to. Yes, you’ve probably guessed that the answer to my riddle is your LinkedIn profile.

In my one-on-work consultation with senior leaders, it’s not uncommon to hear comments from clients like:

“Well, if I had known that they were going to be looking at my profile, I would have polished it up.”

“Oh, I set it up X years ago and haven’t looked at it since.”

“Why is that skill is in my profile? I’ve never used that skill!”

“Our company just bid on our biggest project ever and noticed that each of our leaders’ LinkedIn profiles were visited by the other company. We were all embarrassed that our profiles are out of date.”

Why are we surprised that people making judgments about us by looking at our LinkedIn profile? It is a touch point that is accessible 24/7 and ranks highly when our name is searched on Google. People assume it is up to date and a fair representation of who we are. And yet, very often, it is neither.

Here’s a challenge:
Today, read through your LinkedIn profile from top to bottom as though you are learning about a stranger, and ponder these questions:
1. What did you learn about this person?
2. How does their profile make you feel about them?
3. From your reading, can you determine their purpose, business passion and principles?
4. Does this person seem like someone with whom you’d like to do business?

If the feeling you had about this stranger was not strongly positive, it’s time for a serious overhaul of your brand online. If you are a C-suite executive or senior leader who would like to improve your online personal brand, LinkedIn profile, and presence, I can make it easy for you. Based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profile conveys exactly the message and impression you’re aiming for. Let me help you attract the talent you want to hire, increase your visibility and influence, and steer your career. Contact me through my website: www.carolkaemmerer.com or profile: www.linkedin.com/in/carolkaemmerer.

To your success!

About Carol Kaemmerer: Named one of six top branding experts in 2022 by The American Reporter, I’ve helped countless C-level clients over the past ten years to use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place.

Contact me through my website https://carolkaemmerer.com for:
• Executive one-on-one assistance with your online brand
• Professional speaking engagements on personal brand and LinkedIn
• An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
• My self-paced, online course
• To receive my articles in your email mailbox monthly

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books of All Time” award, was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

Categories
Best Practices Branding Case Studies Entrepreneurship Growth Leadership Marketing Operations Technology

Confessions From a Tech Billionaire: “Why Content is King” in the Digital Economy

Content is king, everybody knows that. But what the hell does it mean?

The phrase “content is king”, came from an essay published in 1996 on the first page of Microsoft, by the soon to be self-made billionaire, Bill Gates.

In his essay, Gates publicly predicted what was predicated for the success of any person or business that wished to grow a business online.

Spoiler alert (it’s content). Here’s why…

 

Content is King – Summary From the 1996 Essay

“Content is where I expect much of the real money will be made on the Internet – just as it was in broadcasting.

“… the broad opportunities for most companies involve supplying information or entertainment.

No company is too small to participate.
I expect societies will see intense competition- and ample failure as well as success-in all categories of popular content.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a literal marketplace of content.”

How to Compete in a Marketplace of Content?

It means that brands are turning to story telling to get the attention of their customer. It means that in order to rise above the noise we can’t be more noise.

You don’t want to promote content for the sake of creating content (God knows the world doesn’t need more content).

Don’t interrupt the content your customer is searching for. Create the content they are searching for.

List out the 5 biggest obstacles your customer faces (as they relate to your product or service). Then create content to solve that problem.

 

At the end of the day you just need to build a list of people that share the journey of solving that pain-point to achieve success…and up-sell to that list your solution.

It’s that simple, that hard, and that unavoidable.

“I like it, I love it, I want some more of it!” – Billy Ray Cyrus

If you’re into this topic get the full story below.

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

For more information visit tylerhayzlett.com

Categories
Case Studies Entrepreneurship Growth Management Operations Technology

WATCH: Twitter Removing Over 1 Million Spam Accounts EVERY SINGLE DAY!

So, Twitter recently revealed a plan to remove one million fake bot accounts every, single day.

The company announced Wednesday that it will begin removing millions of accounts:

  • Bots
  • Inactive accounts from users’ follower numbers
  • Fake accounts

in all, the update will remove “tens of millions” of accounts from users’ follower number and impact around 6 percent of all follows on Twitter.

WATCH:

 

All of which begs the question: what the hell are Twitter bots?

What the Hell are Twitter Bots Exactly?

So, I looked it up and it turns out that Twitter bots are automated accounts that can do the exact same things as human beings do on Twitter. Except I picture them singing “I can do everything you can do- better,” while doing it.

For Example:

They can send out tweets, follow users, and even like and retweet postings by others. Which on the surface doesn’t sound nefarious, however in practice, that’s exactly what they are.

 

So What Are Bots Being Used For?

Spam bots can be programmed to drive traffic to a website for a product or service using fake accounts and reviews.

They can be used to spread political lies and promote messages. Or event disperse links to fake giveaways or financial scams.

Why is Twitter Removing Tens of Millions of Accounts?

After announcing his recent plans to acquire Twitter, Elon Musk said one of his priorities was to force the company to crack down on bots that promote scams involving cryptocurrencies.

Musk has asked Twitter’s executives to share more details on the company’s claim that it keeps the number of automated bots under 5%. Unless it can prove that bots represent less than 5% of the accounts being served ads on the platform, the $44 billion deal might… fly away.

 

For more information visit tylerhayzlett.com

Categories
Leadership

Should parents always present a united front?

Did you ever catch that children’s program, Bananas in Pajamas? The main characters are two bananas, B1 and B2, who are identical in every way. They walk the same, talk the same, and very often think the same! B1 and B2 are always aligned, and they live in the kind of harmonious home that could ONLY exist on a kid’s TV show.

The Banana family is unknowingly helping to perpetuate the myth of the united front. I’ve worked with thousands of parents in the last 20 years, and most of them believe that parents should be in total agreement when it comes to making decisions about their kids. Like identical twin bananas, they strive to feel, think, and react the same way to their children.

Child: Can I go to a friend’s house this weekend?
Parents: (In unison) Yes!

Child: Can I eat this block of chocolate for dinner?
Parents: (United) No!

Child: Can you teach me to square dance?
Parents: (At the same time) Maybe later.

 

You get my point.

The problem is that the united front isn’t real! You and your parenting partner are two distinct human beings. You each have your own history, upbringing, and unique set of experiences. You’re probably unconsciously passing down behaviors and beliefs you learned as a child, long before you met your partner or became a parent. Your opinions may be influenced by deeply held beliefs about age, gender, propriety, and other factors. You might feel the way you do because of what you ate for breakfast.

In short, it’s I-M-P-O-S-S-I-B-L-E to agree with your partner on every single issue or question around raising your kids. Trying to present a united front is not only exhausting, it’s inauthentic.

At the same time, you don’t want to get into a pattern where your child runs from one parent to the other, only respecting the answer they want to hear. What’s a conscious parent to do?

  1. Be honest. If you disagree with your partner on certain issues when it comes to your kids, be transparent with them about your feelings. Ignoring your differences will cause more trouble later on. Discuss your own childhoods and how your experiences have shaped you to react differently.
  2. Show your support. You can have a different opinion than your partner without undermining them. For example, “I’d love to play music right now, but Daddy needs to work” is a better explanation for your child than “Your Dad says we can’t play music right now. He’s no fun.”
  3. Forget good cop, bad cop. No one’s “good” or “bad” for feeling one way or another. Learn to honor your individuality in front of your children while respecting your partner’s feelings (and your child’s). It will teach them to do the same.

I hope you’re ready to lay the myth of the united front to rest!

If you’d like to join a community of parents who don’t always agree but still support one another, check out the Conscious Parenting Revolution Facebook group!