Yearly Archives: 2020

“Never assume people sharing the same ethnicity are exactly alike. Everyone possesses uniqueness. If you misinterpret that, you’ll mistake your uniqueness.” -Greg Williams, The...

What’s the ROI of contributing content in your field? 1. Establish domain authority on your subject matter 2. Build brand awareness 3. Engage your target audience 4. Generate leads!

More Visibility. More Customers. More Profit! Why do you want to be "PR Famous?" At the end of the day, if it’s not you, it’s...

Podcasting is a smart way to develop your reputation on your subject matter expertise

“Change is inevitable. Even if you don’t embrace it, change is changing you.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to...

Writing a good book is step one. The next step is getting it to sell. Gone are the days when the big publishing houses scheduled your book tours, television interviews, and radio spots. Exceptions are made for big name authors, of course, but most authors are responsible for their own marketing plans, and having a plan in advance may even assist in winning a publishing contract.

Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple. Three factors make certain words powerful.

Does your company you need both blogs and newsletters? How are they different? Maybe you’ve been writing a blog for a long time, or perhaps you’ve just begun. Either way, you know it takes time and a regular commitment to keep your blog from gathering dust and cobwebs.

When your potential customer or client opens their email, they will scan the email headers. Make sure yours attracts their attention.

Discover which basic business skills you need to stay focused on early in the game to earn your business success with ease.