YES, BRAND with Hersh Rephun

My pal Greg Kuehn and I go way back, in his case scoring TV commercials, and in my case as a publicist for people who direct, edit and score TV commercials! So I’m thrilled to have this brilliant man as my guest on Season 7 of YES, BRAND. Our friendship and our thoughts on what we do run deep.

Greg got his start in film working on the score for cult classic Repo Man, on which he arrange d music and played keyboards. Since then, Greg has scored numerous films, including Bandwagon, winner of the Maverick award at the Newport Beach Film Festival 2005, and “Born to Lose”, Doug Cawker’s loser epic on Provisional Films. Greg’s most recent film project is the acclaimed documentary, “Confessions of a Superhero”, produced by Morgan Spurlock. He is also set to begin composing on the feature documentary “We Were Feared” about the punk Mecca, The Cuckoo’s Nest in Costa Mesa and directed by Jonathan Mills.

Greg has scored hundreds of television commercials, and recent campaigns include DirecTV, Netflix and Mini Cooper. His company, Peligro Music and Sound Design continues to thrive as one of Los Angeles’ most sought after boutique music houses.

As musical director for singer / actress Megan Mullally, Greg has produced two critically acclaimed cd’s: The Sweetheart Break-In, and Big As A Berry. Their band, Supreme Music Program, continues to perform nationally, and is in preparation for the recording their third album.

Greg is currently writing and producing albums for punk icons Jack Grisham (TSOL), and Duane Peters (U.S. Bombs, The Huns).

Greg’s teenage sons, Elvis and Max are members of The Diffs, a great American rock band appearing at last year’s SXSW music festival. Their debut record on SOS records received high praise from numerous national publications, and their sophomore album will be released this year.

“I knew when I devised the concept of ‘Season 7’ that I intended to invite Dr. Lola Adeyemo to participate,” Hersh recalls. “Lola is someone I’ve been speaking with for over a year and her vision, skill, and spirit continue to inspire.”

Dr. Lola is a TEDx speaker, author, and CEO of EQImindset (Equity & Inclusion Mindset) who transforms organizations through strategic ERG implementation and inclusive leadership development. With her Doctorate in Organizational Leadership and almost two decades of experience, she partners with Fortune 500 companies to build cultures where diversity drives innovation and growth. Author of “Thriving in Intersectionality” and founder of nonprofit Immigrants in Corporate Inc., she combines academic expertise with practical strategies that create measurable business results and workplace transformation.

https://www.linkedin.com/in/drlolaadeyemo/

Prior to recording this episode, Hersh experienced Bill Protzmann’s Musimorphic firsthand. The question Bill posed was, “Hersh, what song is on your heart right now?” It was the beginning of a beautiful relationship and ongoing discussion, a portion of which you, the listener, will experience here.

Bill is on a mission to raise awareness of music’s transformative
power. With over 30 years of experience, he has taught everyone from corporate leaders to those experiencing homelessness how music can enhance mental, emotional, physical, and spiritual well-being.

In 2011, Bill founded Music Care Inc., a purpose-driven company dedicated to teaching practical ways to use music for self-care. His work earned him the National Council for Behavioral Health’s Award of Excellence in 2014—the industry’s equivalent of an Oscar. In 2023, Music Care Inc. introduced Musimorphic™, a bold new brand focused on enhancing wellness, deepening relationships, and bringing back the joy, play, and transformative healing power of music.

Websites
https://quest.musimorphic.com

Home

Social Media Links
LinkedIn: https://www.linkedin.com/in/billprotzmann/
@Musimorphic on FaceBook and Instagram
https://linktr.ee/Musimorphic (includes all social and recorded music links)
YouTube: https://www.youtube.com/channel/UC5fg36DMzTRrcEpI3NgpQhQ
YourTango: https://www.yourtango.com/experts/bill-protzmann

eBook Lead Magnets
Staying Sober For Thirty Days: https://musimorphic.com/musimorphic-sobriety/
How To Implement Desire: https://musimorphic.com/musimorphic-level-up/
Music As Self-Care: https://musimorphic.com/wp-content/uploads/2025/01/Music-As-SelfCare.pdf

Contact
Phone: 800-785-8596 or 209-800-2185
Email: Bill@Musimorphic.com

For the first episode of YES BRAND Season 7, Hersh sits down with Lindsay Tjepkema – a 3x founder and visionary B2B marketing leader with 20+ years of experience. She founded venture-backed SaaS startup, Casted, the first podcast and video marketing platform for B2B brands. As CEO, she led the company it to rapid growth with clients like IBM, HubSpot, and Salesforce. Now, as the founder of Human Brands Win, she helps founders build authentic, breakthrough brands. A sought-after speaker at SXSW, INBOUND, B2BMX, and more, Lindsay’s insights have been featured in Forbes, Entrepreneur, NPR, and TechCrunch. She is a Forbes Business Council member, co-leader of the Women of Pavilion Community, and a passionate advocate for founders defining success on their own terms. Lindsay lives near Boston with her husband and three sons.

Linda Rawson is a technology entrepreneur, author, inventor, and C-level executive. As President of DynaGrace Enterprises, a Women-Owned Small Business in rural Morgan, Utah, she has secured millions of dollars in federal government contracts, conducting cutting-edge Technology R&D for prestigious clients like the Air Force and Naval Research Laboratories. Her journey began as a software engineer in the 1980s, a time when women in technology were a rarity in Utah. Overcoming challenges and exceeding expectations, Linda’s background seamlessly blends technical expertise with sharp business acumen.

Beyond her corporate success, Linda is passionate about empowering women entrepreneurs. As the founder of GovConBiz, a company that helps businesses with Federal Government Contracting, and an author, she shares her insights and experience to help others navigate the path to success. She believes in the power of work-life balance. She enjoys spending time with family and friends, traveling, pursuing amateur photography, and embracing the outdoors through activities like golf, hiking, scuba diving, and winter activities. She brings a wealth of knowledge and a unique perspective to the conversation about public speaking, sales, and the entrepreneurial journey.

Want to learn the secrets to government contracting? Be sure and listen to Linda Rawson as she shares her experience, strategy and tidbits about government contracting.

Follow Linda: https://www.linkedin.com/in/lindarawson/

Steve Biegel has an encyclopedic knowledge of what has and hasn’t worked in advertising over the past several decades… running deeper still is his understanding of purpose and the role it plays in the brand-consumer relationships of today.

An award-winning ad veteran, Steve got his start as a copywriter with experience at agencies like Ammirati & Puris, Ogilvy, Havas, and others. He served as Partner/Executive Producer at WildChild Content in NY, where he oversaw branded content campaigns and produced social impact films such as THE WALK.

Going back to his writing roots, Steve – who has also been an adjunct professor at Queen’s College – is currently working with a publisher, writing a book on conscious-driven marketing, and how to craft brands that people don’t just buy, but love, believe in, and advocate for.

Steve’s take blends psychology, behavioral economics, cultural insights, and hard-as-a-diamond data with real-world case studies, offering a practical roadmap to build brands that matter in a skeptical, value-driven world. In a real throwback to the history of human connection, he discusses tribe-building and the clubs consumers wish to join, along with adapting technologically in our times. “think, say, and do what is needed to become the version of themselves they aspire to become.”

Connect with Steve:

https://www.linkedin.com/in/steve-biegel-1b03503/

With over 14 years of experience, he’ve seen ups and downs. Built his first venture from scratch to $10 million ARR, but also faced failures, like in ed-tech. Learning from mistakes, he explored the world of crypto, even wrote a book about it.

In 2021, he founded AcknoLedger to explore web3.0’s potential, raising $2.5 million.

Then, in 2022, got hooked on socialfying and launched “Voice of Crypto,” and moved to London giving everyone a say in the crypto world. It’s growing fast, with 1 million users. It’s not just another news outlet; they are a community-driven platform with over 1 million active users. Their goal is to demystify crypto and make it accessible to everyone, using simple language that anyone can understand.

Alongside Voice of Crypto, he launched “Vitamin i,” a marketplace for web3.0 influencers. Vitamin i connects brands with influencers who are shaping the future of the internet. It’s more than just a marketplace; it’s a platform for collaboration and innovation in the ever-evolving landscape of web3.0.

https://www.linkedin.com/in/abhisheksinghrajpurohit/

Arias WebsterBerry is a highly successful entrepreneur, digital marketing strategist, and business coach, best known for founding WebsterBerry Marketing, Ignite Funnels, and Launch Ignition Ai. With over a decade of experience in digital marketing, he has generated over $112 million in revenue for his clients by helping them grow their online presence and scale their businesses using automation and cutting-edge marketing strategies. Arias is also the author of Content Cannon, a guide that empowers entrepreneurs to create impactful content strategies that resonate with their audiences and drive business growth. His mission is to help 1,000 entrepreneurs achieve $100,000+ and 100 entrepreneurs generate $1 million by 2026.

Daniel is an executive with a proven track record of driving transformational leadership and strategic growth across Fortune 100 to SMB’s within Energy, Manufacturing, CPG, Technology, and Professional Services.

Increased market share by 31% and revenue by 107% by developing and executing comprehensive global market development strategies.
Achieved 27% improvement in new business revenue and 60% operational efficiency through data-driven Power BI insights.
Spearheaded enterprise-wide transformations resulting in 50% improvement in customer KPIs and 92% reduction in compliance penalties.

Mark Rampolla is a visionary entrepreneur and the founder of ZICO Coconut Water, a brand that helped create the now $8 billion global coconut water category. After growing ZICO into one of the fastest-growing beverages worldwide, Mark sold the company to Coca Cola in 2013. He then transitioned into investing, co-founding PowerPlant Partners, where he played a key role in the plant-based food movement, including the success of Beyond Meat.

In 2020, Mark made a bold move by repurchasing ZICO from Coca Cola with a group of investors, including Jesse Itzler and tennis star Naomi Osaka. Now, through GroundForce Capital, Mark manages $500 million in assets, focusing on health, wellness, and sustainability investments. His journey reflects a deep commitment to innovation and positive change in the consumer goods industry.