Writing To Get Business

As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in every aspect.

The Battles That We All Face not only combines his art and writing, but he approached the design of the book to create a work of art.

John’s vision was to write a book that would inspire people to grow through their struggles. He had many opportunities to practice his philosophy while self-publishing a book that presented unusual printing challenges. Several times he faced the choice between a timely publication and missing his self-imposed deadline for the sake of a high-quality product and always chose quality.

While working on The Battles That We All Face, his vision expanded to include an ongoing relationship with the people he reached through his book. He established a significant social media platform, and its ability to reach people inspired him to develop a series of podcasts which furthers the message of his book.

Though John’s publishing journey has been unique, the lessons he’s learned are universal. Learn from John how setting creativity free can help win the battles that we all face.

Highlights of John’s journey as shared in Writing to Get Business Podcast:

• Why should you never put off bringing an exciting idea to life?

• What is the value of expanding one’s reach to include podcasts?

• Why is quality of the product more important than timeliness?

• How does honesty with customers and one’s audience deepen an author’s relationship with them?

• How does listening to the messages that life is trying to tell you enhance your creativity?

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The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought.

For Ron Karr, salesperson, consultant, and former president of the National Speakers Association, the epidemic provided the opportunity to write The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-In, and Achieve Better Results—Faster. This book addresses both the need to live a purpose-driven life and the obstacles to realizing our purposes.

Ron, who also faced a serious health crisis in the midst of planning the steps to fulfill a personal goal, turned this setback into the opportunity to refine his message, a message that he directs to not only business leaders but any individual who wants to fulfill a dream.

The book details how resistance can keep us from that fulfillment. Resistance is based on the stories we tell ourselves about how we can’t achieve what we want. Ron emphasizes that these stories originate within us. This means that we have the power to change them, and the book provides advice about how to do this.

Ron and I also discuss what a post-COVID workplace might look like, an issue with which many business leaders are struggling. Ron brings his expertise and insight to this subject. Don’t miss this provocative and challenging show of Writing to Get Business Podcast:

• What is the velocity mindset?

• How does being purpose-driven differ from being task-driven?

• How does purpose determine process?

• In what ways do the stories we tell ourselves determine our outcomes in life?

• Why is it critical not to set purposes based on past expectations?

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Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn’t the size of the audience but how much they need the information in the book. Susan is a registered nurse with a master’s degree in nursing and a great deal of experience in the area of oncology.

Susan is my guest today to talk about the process that she went through writing her book, and it’s a medical book geared to a very specific population. In Susan’s nursing career, she was involved with cancer nursing since the very beginning of cancer treatment in the 1970s.

She felt she had a good background in cancer care with all the subspecialties. And she wanted to share that information with attorneys who are not familiar with cancer cases, because cancer cases were coming her way, and she had to do a lot of explaining of some of the basics of cancer care.

As a legal nurse consultant, Susan helps attorneys both as an expert witness and as a consultant. Legal nurse consultants assist attorneys with cases with medical issues.

Plaintiff and defense lawyers desperately need the specialized knowledge Susan provides, and her book not only helps them in cases but dramatizes her expertise and wins her clients.

Don’t miss this informative show of Writing to Get Business Podcast:

• How can you most effectively focus on a subject for a book?

• Why is the question, “What does my reader need to know” invaluable?

• What is the value of speaking with members of your target population before outlining your book?

• How can visualizing the ways your target audience can benefit from your book help you write it?

• What are the benefits of taking a course on mastering the writing of a book?

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Emil Dobrovolschi, a highly skilled airplane pilot, and Octavian Pantis, author, consultant, and trainer, collaborated to write Dark Cockpit, a book written from a unique perspective—literally 35,000+ feet above the ground. It could be subtitled, “As in Flying, So in Life,” because it applies the lessons Emil has learned in many years of piloting to the areas of business and personal life.

The book is worth reading simply for the fascinating (and sometimes frightening) stories of what goes on behind the scenes the crew during a flight. The lessons it teaches are priceless. Octavian points out that, while an architect can walk away from a poorly designed house or a surgeon from a patient who died, on a plane, an accident or carelessness endangers everyone. People need that degree of urgency in their lives.

Octavian shares the process of the book’s development, from a collection of stories to an outline and synopsis, and a highly cooperative writing and editing interchange. He describes how launching the book, which was first published in Romania, was different from the international launch.

This podcast presents a virtual guidebook for how to design a book’s content so that its message comes through and how to work with a co-author. A focused and targeted book finds its audience and can be the launching pad for a flourishing speaking career.

By the way, “Dark Cockpit” is a good thing. Find out why in this episode of Writing to Get Business.

• How can a successful speaking career lead to a book?

• How can co-authors bring their differing talents together to create a successful book?

• What is the value of assembling various experiences and stories as the foundation for a book’s organization?

• Why is it more productive to send a proposal to a publisher before writing the book?

• What can you do to make your book unique?

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How do you feel about writing or doodling in a book? Terry Pappy, coach, business strategist, and author, has created book series that invite the reader to create with her. She created an ingenious way for readers to use her books over and over again. Keeping the reader foremost in mind drives Terry’s writing and business strategies. Her podcast is a virtual blueprint for success.

Terry describes her diverse background. She is a speaker and artist. She’s always loved writing, and loved being creative and artistic, and so her career choice was a creative one. She went to art school and learned vocational art, commercial art, and so she’s had a wonderful, diverse career in pretty much every touchpoint you could imagine regarding graphics, communications, marketing, and so on.

She almost went to journalism school and made creative writing a fulltime career. Like many writers, Terry discovered the more she wrote, the better she got.

Watch this episode of Writing to Get Business to discover:

• What factors can make people feel compelled to write their first books?

• In crafting an individual or corporate brand, why is writing that has a personal feeling so important?

• How can reading and learning from a book turn into an interactive experience?

• Once your book is published, how can you leverage it to drive your leads, marketing, and business-building strategies?

• Why is it important to think like a reader?

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Would you like to know if you are writing at a basic enough level? Our guest has a brilliant strategy for ensuring she wrote her book at a simple level.

Dr. Pat Boulonge’s world is health. Have you ever had a small but annoying health issue? Learn in this podcast how identifying and tracing the roots of this problem can save you bigger problems in the future. Pat Boulogne, chiropractor, acupuncturist, and author of Why…Are You Sick, Fat, and Tired? will tell you how to do this and provides a host of valuable suggestions for improving your overall health.

It’s a book that’s a guidebook, a workbook, and an advocating tool for anybody who wants to find out where their weakest link in their health is, do something about it, and move forward and fix it.

Pat shares how she came up with the striking title. When people pay attention to those small little signs and symptoms along the way then what happens they have an opportunity to act sooner than later and not wait for themselves to be in such a health crisis that sometimes you can’t do anything.

You’ll also discover how Dr. Pat translated her professional protocol into a practical guide that a child can read and comprehend. She shares a technique involving a child and a marker that you can use when you write.

Pat’s book is written for anybody who wants to have better health; they want to be more productive; they want to be more prosperous; they want to have a good mindset. It’s written for males and females.

Don’t miss this illuminating episode of Writing to Get Business podcast.

• What’s the Grim Reaper Syndrome?

• What is a benefit of having an eleven-year-old edit your manuscript?

• How can you structure your book to provide the maximum value for readers?

• How can you use your book as a tool to help your clients?

• Can an endorsement be too long?

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Memoirs can be the riskiest forms of writing because for this kind of book to get traction, it has to have appeal to more people than your mother and father.

Laura Conklin, a nurse highly experienced in many areas of her profession, had to carefully plan how she could take the lessons from her 50-year-long career so that it would provide value and education for those in her field. She also needed to choose unusual and entertaining stories to appeal to a general audience.

Any memoirist can learn from her experiences in writing two books based on her professional life. What makes this podcast even more relevant and interesting is that her interviewer, Pat Iyer, has also acted as her editor. You will get a feel for the importance of having editorial assistance and support in writing your book.

Laura will take you through her decision-making processes, how writing her second book was easier than the first, and why she is considering a third. She gives advice about the importance of making your nonfictional characters anonymous.

And you may find that her enthusiasm about writing is contagious. You may take a look at your life and realize that you, too, have lessons to share. If so, happy writing.

Join Pat and Laura in this episode of Writing to get Business Podcast.

• What makes a memoir interesting to a larger circle than one’s family and friends?

• How can a memoir serve as a business-generating tool?

• In what ways can a memoir help to educate professionals involved in the area the book covers?

• When you are an expert on your subject, how do you keep your writing professional and still appeal to a non-professional public?

• Does your profession determine how opinionated your writing can be?

If you loved this podcast episode of Writing to Get Business, you’ll love Pers Sjofos share how to add stories to your book. Watch his podcast at https://youtu.be/weNslAJFA5M. And don’t miss Jennifer Fondrevay share how she turned her business trauma into a book. https://youtu.be/deV4sA-W8aM

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Has the current pace of change in the world hurt your business? How can you learn to adapt to and welcome change, not only as an individual, but as the leader of a company? No matter where you are in your life, you have experienced phenomenal change in 2020.

And this is a topic that we’re all thinking about right now, and how we manage and adjust our lives. April wrote a book about the topic well before we were even thinking about the kinds of adjustments that we’ve been making in our lives since 2020.

April Callis-Burchmeier is the author of READY, Set, Change!, a book that reflects her decades of creating strategies and programs that address and dissolve resistance to change. The number one pain point for most organizations or people going through change is resistance. And resistance is very natural, it’s to be expected. But sometimes when we go through an organizational change, it seems like it surprises everyone like, “Oh, people don’t like having to do this.”

We don’t like things to be different than what’s comfortable for us. We’re used to a certain pattern, we get into a habit, and we enjoy our habits and our patterns. And when we have to disrupt them or change them in some way, it’s really tough. How do we disrupt behaviors that are comfortable, and that people love, and that they are, sometimes, quite emotionally attached to? How do we replace those with behaviors that they say they want, and that we know are going to be helpful.

April explores the answers to these questions in her book. She’s also busy with public speaking, online teaching, and corporate work. This podcast is just what you need to initiate powerful change in your business. Check out this podcast episode of Writing to Get Business.

• Why is it essential to lead with benefits in promoting change?

• How can writing a book help to clarify and further your vision of change?

• How can telling stories defuse resistance to change?

• How can a book evolve into an online course?

• Can writing a book establish you as an expert in your field?

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At least 80% of people in the U.S. feel they have a book in them, but for the majority of these would-be writers, the book stays inside. What makes the difference between those who and those who don’t complete and publish a book?

Linley Baker’s story provides an answer. Well before her virtual book launch, as an actuary turned author, coach, and teacher, she has always followed her dreams. Having followed and fulfilled her dream to become an actuary, once she began to have children, she decided to take a long break from her profession.

During her 19-year absence, during which she raised six children, she kept up with the latest in her profession, and taught part-time, including in China. When she decided to return to actuarial work, she had no trouble getting the position she wanted.

She grew a new dream: to share her story with those who feared leaving their careers to raise children. This passion carried her through the difficulties of writing, and her logical abilities enabled her to set goals, track her progress, and write in a systematic way.

She carefully chose beta readers who would relate to the content of her book and organized a virtual book launch that could serve as a model for those who write self-help and personal guidance books. She has also launched a teaching and coaching practice.

Learn from Linley’s suggestions that you can apply to your writing and publishing journey. Most importantly, let her story inspire you.

Watch this episode of Writing to Get Business. Linley shares:

• How can the desire to share an unusual success story inspire one to write a book?

• What is the value of goal setting in writing a book?

• How do you choose beta readers?

• How can the dream that inspires your book lead to courses and coaching?

• Can you successfully launch a book via Zoom?

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A man on a mission to help people clear archaic childhood beliefs to become fully functioning human beings, Randy Gage wrote Radical Rebirth to further that mission. In this provocative interview, he analyzes popular culture, clickbait news headlines, and other media designed to manipulate and frighten us. His opinions may enrage you or alarm you. They may also wake you up. That’s his intention.

Always provocative, Randy asks the questions that show his position as a thought leader. He runs masterminds, provides coaching, and prods us to confront our fears and limiting beliefs.

Radical Rebirth is the 14th book Randy wrote and he believes it is the culmination of all of his work. Knowing Randy, it won’t be the last book. His prior books focused on prosperity, personal development, and spiritual beliefs. A high school drop out, Randy’s early life living on the streets and sleeping in jail cells toughened his perspective and charted his course to becoming a multimillionaire.

Watch this episode of Writing to Get Business to find out

• Why is a driving urge to share a message often the strongest inspiration to write?

• Why do all business people need to know how to write well?

• How can childhood programming influence your ability to make the most out of your life?

• What effect does the clickbait approach to network news have on your ability to think rationally?

• How can you clear out the cobwebs caused by popular culture and social media and shape your own thoughts?

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