Where’s Willie?

Today Willie’s podcasting travels take to him Nashville, Tennessee, where we find James Soto, the CEO of Industrial Strength Marketing. James and his company fulfill a vital role that is often neglected and underplayed in the manufacturing sector – making sure that your company is marketing itself to its full potential! We discovered James on YouTube and instantly reached out to have him on the show because of the desperate need for more attention to this part of the manufacturing business. James’ reputation speaks for itself. He has helped a huge number of companies get on track with their marketing and a lot of these are familiar to us here at Koganei! We hear from James about why there is such a dearth of expertise in this area and the issues that contribute to bad marketing. James shares some thoughts on how to become a leader in your space and upping the service that you offer to a sector of the market. For James, it is not about reaching everybody but instead making sure that you reach who you should be capturing! He aims to help companies improve communication, become more engaging and provide them with useful and actionable steps to grow their business. James is also dedicated to creating a cohesive community within the industry in a larger sense. Our guest underlines the power of analytics and just how much they can help marketers and the leaders of organizations in their endeavors. For all this very useful and necessary info from an industry powerhouse, be sure to join us!

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