For decades, small business owners and marketers have had the wool pulled over their eyes by every marketing and advertising vendor they have access to. To be fair to the vendors who will possibly read this blog, it’s not all their fault either. Their vision is clouded by someone else too. Imagine a circle of people where one by one they cover the faces of those in front of them with a wool sack, not realizing they also will fall victim to the person behind them until everyone is blind.
In the hit movie The Matrix, Neo is confronted with two options in the form of a blue or red pill: stay blind to the realities around him but comfortable, or choose to see and know the truth.
https://www.youtube.com/watch?v=zE7PKRjrid4
The reason for our existence at Media High Ground is that we chose the Red Pill. Our quest for Truth has led us to look deeply at marketers, their customers, and the ways they communicate with each other with the ultimate goal of creating a relationship also grounded in certain realities as observed by people who have no wool over their eyes.
It may come at a severe cost, but we are bullish about serving the Red Pill.
How can we take this pill together? Challenge everything you think you know, and we’ll do the same. Be willing to put down your cognitive bias toward your business and look at it like a customer does. We make it our mission to show it to you, no matter what it reveals. You built a worthy offering to your community. You should know what it will take to make your goals a reality.
We know it won’t be easy. We force ourselves into this decision every single day. But it gets easier, we promise. We’ll start with challenging the way you think your customers find you, choose you, and share you with their community. We’ll finish with creating a plan to reach them the way they actually should. You won’t be pulling any wool over their eyes because we won’t be pulling any over yours, and the circle will be broken. And they’ll buy more of what you sell.
If you like the idea of balancing opposing ideas in your head without melting down, we’re your tribe. Let’s talk.
