A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful plans that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Tom Spitale and Mary Abbazia –
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About the Author
Josh Andersonhttps://www.rule27design.com
Josh Anderson is a seasoned professional with a diverse background in business management and strategic leadership. With a passion for driving growth and delivering exceptional results, Josh has successfully spearheaded numerous projects, leading cross-functional teams to achieve remarkable success. With his strong analytical skills and a keen eye for detail, Josh excels in optimizing processes, enhancing operational efficiency, and cultivating strong client relationships. Committed to continuous learning and staying ahead of industry trends, Josh brings a wealth of knowledge and expertise to every endeavor. Whether it's crafting innovative strategies or implementing impactful solutions, Josh's unwavering dedication and strong leadership qualities make him a valuable asset in driving organizational success.
