The Entrepreneur’s MBA with Adam Kipnes

https://www.tristanwhite.com.au/mba/

Tristan White is the founder & CEO of The Physio Co, a unique healthcare business that ranked #1 on BRW’s list of Australia’s 50 Best Places to Work in 2014. The Physio Co has ranked as one of Australia’s 50 Best Places to Work for ten consecutive years (2009-2018), along with being named one of the Best Workplaces in Asia from 2015-2018. Tristan believes we spend such a huge part of our lives working that we have to find a way to enjoy it. In his book Culture is Everything: The Story and System of a Start-Up that Became Australia’s Best Place to Work, Tristan shares his 19-step system for building a great place to work. His approach is simple, centered around 4 basic pillars: Discover the Core, Document the Future, Execute Relentlessly, and Show More Love. Join Tristan’s Culture is Everything 19-week kickstarter program to build a stronger and more empowered team! Tristan loves to share what he’s learned along his entrepreneurial journey, and he does just that through his podcast, Think Big, Act Small, as well as from the stage. A captivating keynote speaker, Tristan shares his insight with audiences at conferences and corporate events around the globe.

CONNECT WITH TRISTAN  tristan@tristanwhite.com.au  www.tristanwhite.com.au  +61418503392  in/whitetristan  @tristanjwhite  /tristanjwhite  @tristanjwhite  tristanwhite.com.au  tristan.white  tristanwhite.com.au/kickstarter-program/

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 http://www.TomJackobs.com/storybook

Where to start my entrepreneurial journey … 

How about when I was 16 years old. I wanted to be a mobile DJ … you know the guy who played music for weddings, homecomings and bar mitzvahs. So I got two turntables and a mic and learned to rap like a … sorry a little RUN DMC for you.

I was doing Direct Response Marketing before I knew what it was. I would go through the wedding announcements in the Sunday paper, then look up the brides address in the white pages phone book (this was pre internet!) and send them a letter with a demo tape. Oh, and I also belonged to a string quartet as well so I offered those services too.

I built a small business which took me through college… where I was brainwashed into believing I need to get a job.

I started working in Oil and Gas for 12 years, but always had the bug to build a business of my own.

I dabbled with a few, including a shutter and blinds business, a software rail tracking business, photography and even event planning.

It wasn’t until I found my passion for fitness that I went full in.

In 2008 I quit my oil and gas job and purchased an existing personal training facility. I quickly doubled it (before assessing the need for it). And tried to be everything to everyone. We had gym memberships for $25 a month, personal training, pilates, group classes, bootcamps, and nutrition programs. I couldn’t manage it all and the expenses were piling up. I quickly went broke within the first 6 months.

I had to learn how to sell. Which I didn’t like.

But I realized that selling was a process and if you follow the process each and every time, ask the right questions then you will make the sale. As a bonus, when you tell personal stories along the way you make an even deeper connection with your prospect.

So I started to sell.  And I sold a lot!

I increased our revenue from $100,000 the first year to $500,000 the second year of business. It was BANANAS! That was also the time when I decided to simplify the business, because I ended up spending most of that gross revenue on operating it. NOT Smart. But once I simplified it was great!

By year three the business was basically running by itself and I decided to work with a consulting company coaching other fitness professionals how to sell, market and manage their fitness business.

This is when I also learned to fly airplanes. 

I also travelled about 200,000 miles in 3 years all around the world putting on workshops and selling from the stage. In fact I sold about $4 Million worth of the coaching program in that time.

That’s when I learned that telling stories will help you SELL MORE.

So that brings us up to now, I’ve sold my fitness business and now teach service providers how to tell their stories so they can sell more of their service.  AND I LOVE IT!!

So what about the personal side of Tom?

For fun I still fly, in fact I’m the president of my flying club. I’ve had several personal relationships which have never worked out for one reason or another and was married for 7 years when California first allowed same-sex marriages, unfortunately that didn’t’ work out either and we were divorced in 2015. Right before the supreme court ruled for Marriage Equality across the country. Ironic.

I love to travel and it is my goal to immerse myself in different cultures for 30 days at a time. Recently I spent 30 Days in Mexico City and have documented that journey in a docu series. Check out the episodes here: 30 DAY EXPERIMENT

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Jyssica Schwartz is a thirty-something writer, editor, and book coach living in Brooklyn, New York with her husband and a very fluffy cat. She holds a bachelor’s degree from the University of Florida and has always been a writer, even before she was getting paid. Jyssica is the author of 2017’s Write. Get Paid. Repeat. and 2018’s You Are Not Alone, and 2019’s Concept to Conclusion: How to Write a book. She is both a self-published and traditionally published author. 

Jyssica spent 10 years in corporate sales and business development before taking on clients on the side as a freelance writer in late 2016. Ninety days later, she quit her day job to pursue being a full-time writer and editor. She says building and refining her business has been both a challenge and an absolute joy. 

Jyssica is often found curled up with a cat and a book, posting pictures of food and cats on Instagram, pithy notes on Twitter, watching food competition shows, or writing on her Medium blog when she probably should be working.  

Follow her blog at medium.com/@jyssicaschwartz and check out her website at www.jyssicaschwartz.com and join the mailing list for rare notes on writer-y things.

www,jyssicaschwartz.com

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As Founder and CEO of Genium, a premium software development and agile consulting firm. I bring 10+ years of experience in connecting innovative companies with world-class software engineers globally.

At Genium, I have led more than 100 engineers, developers, and other experts, helping companies to create secure, cutting-edge mobile and web applications as well as to hire and build scalable, talented teams tailored to their project’s needs.


I am an experienced iOS and Android Developer/System Architect/Project Manager who has overseen, designed and developed over 100+ mobile and web products using emerging tech as well as agile development methods that accelerate time to market and ensure quality. 


Specialties: PJSIP, VoIP, Encrypted storage, Secure Mobile Applications, Unity, AR/VR, Game Development, Magento, eCommerce, CoreData, Encrypted RestKit, Management, Business Development, Software Architecture, Objective-C, iOS application development, Ruby on Rails, StrangeIoC, JavaScrip, React Native, Java, Android, user experience and interface aesthetics, team leadership, team development, data synchronization, mobility, collaboration solutions, communications protocols, database design, efficient client implementation, remote teams, own development center, custom projects.

Angel investor at Youcanevent

Contact me now to learn more: LinkedIn@genium.io 

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