The Christian Entrepreneurs Podcast

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #10. 

How frequently should you publish your podcast? 

If you’ve heard my response to tip #9 with that question: How long should your podcast be, I’m going to use the exact same response I gave to tip #9, to this question of how frequently should you publish your podcast, which is: It depends. 

Again, there are no rules to podcasting other than the rules you set yourself. And that’s the same when it comes to frequency and how often you should publish your podcast. 

The better question would be: What is the overall goal of your podcast and how do you plan on leveraging your podcast to help you achieve that goal? 

Also, what time commitment do you have? And, how are you best going to repurpose and leverage your podcast? 

One of my alliance partners publishes their podcasts when they have an episode to share. That’s because they interview premium members and if they have no new premium members – then there are no interviews. Their podcast was recently listed as #1 for Australian Women in business. And, their podcast continues to be one of the best ways they generate leads and inquiries from potential members for their network. 

Another client of mine had NO interest in doing an ongoing podcast, so we created an evergreen podcast series that he leverages as part of his content creation strategy and seed and lead strategy. If he ever decides down the track to do another series, he can. If he were to free up some time and have the desire to start an ongoing more regular podcast publication – he can. It will depend on him and what’s going on in his business.  

Another client of mine releases an interview with a guest once a month and has a shorter solo show every other week, so following more of a publication schedule of a podcast every 2 weeks. That best fits her schedule and overall podcast strategy.  

So, again how frequently should you publish your podcast? It depends. On you and your overall goals that you want to achieve and how your podcast will help you get there. 

I’ll see you in the next tip.   

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

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With everything going on in the world today, it can be easy to get sucked in to the doom and gloom and fear-mongering that’s being plastered across every media platform possible.  

Listen to what Annemarie was reminded of this week as she read one of the devotionals in the Jesus Calling app, along with 3 powerful Bible verses that’ll kick fear right in the teeth!  

More in this episode. 

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie  

About Annemarie Cross:

Dubbed “The Podcasting Queen,” Annemarie is recognized as an industry pioneer, launching her first co-hosted podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ after the GFC devastated families worldwide.

Over a decade on, she’s the author of Industry Thought Leader: How To Go from Invisible to Influential (and Profitable) with a Podcast and continues to be the voice of inspiration to a global audience through her award-winning podcasts.

Annemarie continues to live out her mission of ‘Changing the World – ONE Message at a Time’, with her own podcasts, as well as by supporting Professional Services Businesses (coaches and consultants) who are experts in their field (yet feel like they’re the world’s best-kept secret) go from Invisible to Influential (and Profitable) with their own Thought Leader Podcast.

Click here to access Annemarie’s Industry Thought Leader Podcast Series to help you go from Invisible to Influential (and Profitable) with a Podcast.

Contact Annemarie:

• Website: www.ambitiousentrepreneurnetwork.com / www.annemariecross.com
• Twitter: @TheAmbitiousPod
• Facebook: @TheAmbitiousEntrepreneurShow

The post [Ep#385] Take every thought captive appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #9. 

Another question I’m often asked is: How long should my podcast be? 

And, if that’s something you’re wondering too, my answer to you would be: It depends.  

You may have heard me say before: there are NO rules to podcasting other than the rules you set yourself. And, those rules are going to depend on various things. 

When it comes to the length of the podcast – it depends on a number of facts: 

– How long do you need for you to get your message across? If you need 5 minutes – don’t stretch it out to 20 minutes because someone’s told you, a good podcast length is 20 minutes. 

That’s ridiculous.  

Tell your ideal client what they need to know, tell them what the next step is and how they can find out more, and finish it up. If it takes 5 minutes – then 5 minutes it is. 

If you need 10 minutes or 20 minutes to share it, it’s concise, it’s compelling, connects with your ideal client and the content in your podcast continues to build know, like, and trust and continues to nurture them along the customer journey – then take 10 minutes, take 20 minutes. 

• Another thing to consider – who is your ideal client? How long do they have to listen to your content? Are they driven and like people to get to the point? Well, get to the point on your podcast. One of my clients works with C-suite executives who are driven, they want access to thought leadership content when it comes to leading top-performing teams, so she keeps her solo shows, concise and to the point. Her interviews are slightly longer however the conversation is always on point, with actionable insights. 
• Are they time-poor? Another one of my clients works with busy mums – therefore her podcasts were between 10-15 minutes. Enough time for her to listen as she was driving and picking up her kids from school. 

So, how long should your podcast be? How long do you want it to be in order to say what you want to say and share what you want to share in a way that’s going to continue to build know, like and trust and nurture your listener into a lead with your podcast?  

That’s how long it should be. 

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #8. In tip #7 I shared that one of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start? 

The second question I’m often asked is this: What’s the best microphone for my podcast? 

The answer is simple: The best microphone is the microphone you have available to you right now. 

However, before we even begin to consider technology – one of the questions I asked them is why do you want to start your podcast? And, if the answer is “because I’m just not generating the clients I want and I feel like the world’s best kept secret and I’ve heard a podcast will help me get my message out to more people.” that response is a red flag.  

Why? 

Because if their message isn’t working already, if how they speak about themselves and the services they offer, is not generating interest and inquiries – I would rather focus on getting their message right first and THEN launch a robust podcast strategy to help them expand their reach and visibility with a message that works. 

Because a podcast will help you amplify your message BUT if your message isn’t working, your podcast will only amplify your message which is not working for more people, so you’ll end up possibly confusing even more people. 

So rather than focusing on the make and model of a microphone – focus FIRST on your message. 

That’s because you cannot edit and mix compelling content that converts, you cannot edit and mix content that nurtures listeners into leads from content that doesn’t make sense, that’s not compelling, that speaks directly to the heart of your ideal client and what he/she is struggling with – even if it was recorded on the BEST microphone available.  

So, worrying about what microphone to get if your message isn’t already working is the wrong thing to focus on.  The best microphone will depend on a number of factors, so keep that in mind as you continue your research. 

But most importantly of all, your MESSAGE and working that out BEFORE you worry about the model and make of microphone is crucial. 

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today says: “Mindset is everything, both in life and business. There’s a reason God talks about our thoughts so many times in the Bible. We must guard them carefully.” 

Joining me on today’s show is Stephanie Nivinskus.

Stephanie is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies.  

Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League and Cox Communications along with thousands of privately-owned companies.  

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World. 

On today’s show Stephanie is going to share: 

1. The importance of mindset in life and business.  
2. Marketing a business doesn’t have to be nearly as hard as people make it out to be. 
3. God promises to make beauty out of ashes. And He fulfills every promise, period. 

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie  

About Annemarie Cross:

Dubbed “The Podcasting Queen,” Annemarie is recognized as an industry pioneer, launching her first co-hosted podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ after the GFC devastated families worldwide.

Over a decade on, she’s the author of Industry Thought Leader: How To Go from Invisible to Influential (and Profitable) with a Podcast and continues to be the voice of inspiration to a global audience through her award-winning podcasts.

Annemarie continues to live out her mission of ‘Changing the World – ONE Message at a Time’, with her own podcasts, as well as by supporting Professional Services Businesses (coaches and consultants) who are experts in their field (yet feel like they’re the world’s best-kept secret) go from Invisible to Influential (and Profitable) with their own Thought Leader Podcast.

Click here to access Annemarie’s Industry Thought Leader Podcast Series to help you go from Invisible to Influential (and Profitable) with a Podcast.

Contact Annemarie:

• Website: www.ambitiousentrepreneurnetwork.com / www.annemariecross.com
• Twitter: @TheAmbitiousPod
• Facebook: @TheAmbitiousEntrepreneurShow

The post [Ep#384] Why Your Mindset Is Everything appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #7. 

One of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?  

So in this tip I want to share what I share with them and with all of my clients and my community. 

Where do you start when it comes to your podcast? 

You start with the end in mind. But not just ANY end in mind. 

But a specific end in mind. 

Because specificity is key. 

For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific. 

Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that’s not specific either.  

If we look at those two examples – being more specific with the first example of “I want to build my visibility and brand awareness with my podcast’ could become: “I want to build my visibility and brand awareness as a trusted authority as a coach/consultant for high-earning Reals Estate Agents in the commercial real estate space, helping them go from 7-figure to 8-figure deals.  

And, if we look at the second example, where originally we said “I want to grow my podcast downloads to 1,000 downloads per episode’ to “I want to build a highly engaged community of multi-six figure coaches who are ready and need support to take their business to 7-figure incomes, with my podcast playing an integral role in my relationship building strategy and constantly growing to 1,000+ downloads per episode.  

Both of those examples, I’m sure you would agree when from quite broad statements to specific and highly focused statements. 

Why is that important?  

Because being specific allows you to be more focused AND strategic in your planning, the content you share, HOW you position yourself, WHERE you share your podcast, the keywords and phrases you use. 

It impacts everything.  

So, tip #7 when starting a podcast – where do you start? You start with the end in mind – and that end in mind is having clarity AND specificity when it comes to your message and monetization strategy for your podcast. 

How clear and specific are you when it comes to your podcast and the overall goals you want?  

I’ll see you in the next tip

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

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Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #6. And this is the last of the main mistakes that I made when I started my very first co-hosted podcast 13 years ago, which we did for two years, and then even continued to do over the years with the other podcasts that I had. 

I’m sharing these mistakes with you so that you can avoid making them and therefore not have to go through the frustration that I did. But rather launch your podcast and start generating real results from your very first episode.  

And this tip is not to let your message get lost in the noise of your own podcast. What do I mean by that? Well, I’ve made this mistake several times across a number of my podcasts.  

I see this happen time and time again, going back to one of the other mistakes that I shared with tip #3 and that mistake was comparing podcasts to mainstream radio. Like what I did, I did that and other shows have done that to other podcast hosts and businesses have done that, too. So what they ended up doing was they got together and a number of guests interviewed them and then at the beginning or the end or right in the middle or somewhere along those lines, they would put a little ad in there about their own business and hope that as the host, someone would hear that. Then they would hope that someone would go, “Oh, I need that”.

Do not let your message get lost in the noise of your own podcast. I had someone else come to me because they had a massive production. They had hired someone that had come from the radio space mainstream radio. That’s exactly what they did as well. They interviewed all of these people from business, and then they incorporated ads within their podcast episode, which promoted their particular business, your message is going to get lost in the noise of your own podcast.

Get clear on your message, and make sure your podcast is highly niched with the topic and the guests that you have. As I mentioned in a previous mistake, monetize your own message but don’t do it in a way where you’re getting all of these guests and then you’re throwing an ad in there hoping that one of your listeners will go “Yeah, I actually need a fitness coach” or “Yeah, I actually need some financing capital financing for my business”. When the topics that you’re talking about the guests that you’re having, and the overall name and positioning of your podcast are anything but fitness for business professionals, for businesses who want to make a bigger impact in the world, or financing whatever that that demographic of the client is, make sure your podcast is themed and positioned so that you can step up onto that virtual platform and begin to build a high niche audience of your ideal clients that you can continue to build know, like, and trust with.

So that was Tip #6, the last of the mistakes. I look forward to speaking with you in the next tip, where I answer some of the questions that I have been asked over the years.

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

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Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I’m still covering some of the mistakes that I made 13 years ago when I started my very first podcast.

It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I’m covering tip #5. And that mistake is focusing on building a large audience versus a niched audience. Now previously, I’ve mentioned that we used to compare our podcast to mainstream radio, it really was the only thing that we can compare it to. We think an audio radio podcast is audio obviously now there’s a video as well and live to stream. But back then it wasn’t.

I know even over the number of years that I’ve continued podcasting, one of the questions that I’m often asked, is do you have sponsors on the show? And I would say 99.99% of the time, I say no, we don’t because I recognize the value of a highly niched audience. And I know that the know, like, and trust that I have built with my community, with my listeners, I do not want to break because all of a sudden I’ve got these random ads from organizations that have paid me pittance in comparison to if my audience steps into my programs, VIP coaching programs, but training and such highly niched audience is much better than a large audience.

And I’ve said it before, I’ll say it again, I would much rather have a high niche, more highly engaged, a smaller audience of my ideal clients who love what I talk about, who are benefiting from it, who are hiring me, who are sharing my content, and recommending me to their colleagues and people that they know that would potentially need my services, than having a huge audience of people that maybe are enjoying the content, however, they’re not really taking action, they’re not hiring me, they’re not generating any leads for me or even referrals and recommendations of my ideal clients.

I always say to speak to an audience of one. And when you really are speaking, beautifully cutting through the noise for that audience of one. That audience of one and will become four, become eight and 16, and so on and so forth.

So, mistake number five, focusing on building a large audience versus what you should be doing, focusing on building a niche audience. And that means it could be a smaller niche audience. But a smaller niche audience that is more highly engaged, is ultimately going to allow you to monetize your own message, which I talked about in tip #4, rather than monetizing someone else’s, which is something that you should be focusing on to monetize your own message.

So hope that tip was helpful. Don’t focus on building a large audience. Vanity numbers are not bankable. Rather focus on building a niche audience that is far more highly engaged and more likely to hire you. As you continue to build know, like, and trust.

I’ll see you in the next tip. 

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard the saying ‘Less is more.”? It’s a paradox – an oxymoron, that has been used across many industries.  

In fact, it’s something I’ve said too when it comes to a coach developing their message and content: Less IS More. 

How so?  

I share more in today’s episode.  

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie  

About Annemarie Cross:

Dubbed “The Podcasting Queen,” Annemarie is recognized as an industry pioneer, launching her first co-hosted podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ after the GFC devastated families worldwide.

Over a decade on, she’s the author of Industry Thought Leader: How To Go from Invisible to Influential (and Profitable) with a Podcast and continues to be the voice of inspiration to a global audience through her award-winning podcasts.

Annemarie continues to live out her mission of ‘Changing the World – ONE Message at a Time’, with her own podcasts, as well as by supporting Professional Services Businesses (coaches and consultants) who are experts in their field (yet feel like they’re the world’s best-kept secret) go from Invisible to Influential (and Profitable) with their own Thought Leader Podcast.

Click here to access Annemarie’s Industry Thought Leader Podcast Series to help you go from Invisible to Influential (and Profitable) with a Podcast.

Contact Annemarie:

• Website: www.ambitiousentrepreneurnetwork.com / www.annemariecross.com
• Twitter: @TheAmbitiousPod
• Facebook: @TheAmbitiousEntrepreneurShow

 The post [Ep#383] Coaches, Why LESS really is MORE to grow your brand and business appeared first on The Ambitious Entrepreneur Podcast Network  

Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast. 

This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would typically find with a radio station. 

Which leads to the next mistake my cohost and I made, which is to assume in order to best monetize your podcast – you do that through advertising and sponsorships. 

Don’t get me wrong – sponsors are certainly a way to monetise your podcast and can work well if you have a specific business model that is best suited to sponsorships. 

However, for a service-based business – a coach with expertise in your podcast is better positioned to continue to showcase your expertise, while creating an audience of your ideal clients who you can continue to build know, like and trust and then begin to nurture listeners who are ready to make that next step, nurture them into leads by getting them off your podcast and onto your list. I share more about that in my Profitable & Purposeful Podcasting Masterclass about this exact step I use on my podcast and now teach all of my clients. I’ll share the link so you can get access to the Masterclass at the end of this tip. 

Building a community of your ideal client, continuing to build know like and trust, and nurturing listeners into leads and ultimately customers is how you monetize your podcast. You monetize your message. 

I’ll share more in upcoming tips in this series. 

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

Learn more about your ad choices. Visit megaphone.fm/adchoices