If you’re a business executive or founder, I want you to think about the last time you made a bad hire.
Not just a mediocre one—a truly disastrous one. The kind where you wake up Monday morning, hands sweating, checking your phone for the inevitable text: “I can’t come in today because my goldfish died.”
You know the feeling. The sinking realization that you’re being held hostage by someone who should never have been on your team in the first place. The tail is wagging the dog. Your vacation plans are in jeopardy. Your A-players are quietly updating their resumes because they refuse to carry dead weight. And you—the visionary, the strategist, the leader—are stuck doing damage control instead of driving growth.
Here’s the hard truth: most small and mid-sized businesses are one bad hire away from operational chaos. And the traditional hiring process—the one built on resumes, gut instinct, and hope—is fundamentally broken.
I want to share three transformative takeaways from a conversation with an entrepreneur Dr. Michael Neal, who cracked the code on hiring. He’s a practicing optometrist who turned repeated hiring disasters into a scalable, automated system that now serves clients across 40+ states. His approach is counterintuitive, data-driven, and shockingly effective.
These aren’t theoretical concepts. They’re battle-tested strategies that have transformed struggling practices into thriving, scalable businesses—and they apply directly to your organization, whether you’re hiring your fifth employee or your fiftieth.
Takeaway 1: Flip the Hiring Process Backwards—Eliminate Who Can’t Do the Job, Don’t Search for Who Can
The traditional hiring model is exhausting and ineffective. You post a job. You get flooded with resumes. You spend hours reading through work histories that tell you almost nothing about whether someone will actually succeed in the role. You interview a handful of candidates, make your best guess, and cross your fingers.
This is madness.
The breakthrough insight here is simple but radical: stop looking for people who can do the job. Start eliminating people who absolutely, positively cannot do the job.
Think of it as an enormous funnel. At the top, you want as many applicants as possible—not because you’re going to interview them all, but because you’re going to systematically filter out everyone who doesn’t have the natural talents and strengths required for success.
Here’s how it works in practice:
Step 1: Write a job description designed to attract volume
The goal isn’t to be so specific that only three people apply. The goal is to cast a wide net because you’re going to use automation and assessment to do the heavy lifting.
Step 2: Require applicants to complete short assessments (10-15 minutes)
Here’s where the magic starts. About 50% of applicants won’t complete the assessment.
Let that sink in. Half of your applicant pool just self-selected out because they couldn’t be bothered to spend 15 minutes demonstrating interest. Do you want those people on your team? Of course not. They’re a disaster waiting to happen.
Step 3: Use talent and strength assessments—not resumes—to identify fit
Resumes tell you what someone did in the past. They don’t tell you what someone is naturally good at. For entry-level and administrative roles, resumes are almost useless. A work history is often just a list of things that didn’t work out for very long.
Instead, assess for:
- Natural talents: What are they innately good at, even if they don’t realize it?
- Behavioral strengths: How do they handle stress, ambiguity, and repetitive tasks?
- Cultural fit: Do they thrive in fast-paced, high-accountability environments, or do they need more structure and predictability?
Step 4: Use video interviews to assess representation and communication
This isn’t about appearance. It’s about how candidates present themselves, how they communicate, and whether their style aligns with your business culture. Do they speak clearly? Are they thoughtful or reactive? Do they represent themselves in a way that matches the role?
Step 5: Present only finalists to the business owner
By the time a candidate reaches the business owner, they’ve been vetted through multiple layers. The owner’s total time investment? Less than one hour.
This is not an exaggeration. When you eliminate the noise—the unqualified, the uninterested, the fundamentally mismatched—you free yourself to focus on what matters: building your business.
Executive Action Plan:
- Audit your current hiring process. How much time are you spending reviewing resumes? Interviewing candidates who were never a fit? Calculate the cost in hours and dollars.
- Implement a pre-screening assessment for your next hire. Use tools that measure behavioral strengths, stress tolerance, and role-specific talents.
- Shift your mindset from “Who can do this job?” to “Who can I confidently eliminate?” Build a funnel, not a wishlist.
Takeaway 2: Hire for Talents and Strengths, Not Resumes and Experience
Here’s a question that should make every executive uncomfortable: How many of your employees know what they’re naturally great at?
The answer, more often than not, is almost none.
Most people—especially those in entry-level and administrative roles—don’t have a clear sense of their innate talents. They apply for jobs based on proximity, stability, and benefits. They’re looking for air conditioning and a steady paycheck, not a role that aligns with their strengths.
And that’s exactly why so many hires fail.
When you hire someone who doesn’t have the natural talents required for a role, you set them up for frustration and underperformance. They work harder than they should. They burn out. They disengage. And you end up with a C-player who drags down your A-players.
But when you hire someone whose natural strengths align perfectly with the role—even if they don’t realize they have those strengths—the results are transformative.
The A-Player, B-Player, C-Player Framework
Let’s be blunt:
- A-players only want to work with other A-players. They’ll tolerate B-players. They’ll quit because of C-players.
- B-players are solid contributors but won’t carry the team.
- C-players are functional boat anchors. They require constant management, create drama, and sap energy from everyone around them.
Most small businesses have one or two A-players who carry the entire operation. If you’re thinking, “Without this person, we’re toast,” you know exactly who I’m talking about.
The problem? You’re one resignation away from disaster.
The solution? Build a team of A-players by hiring for talents and strengths from the start.
What Does This Look Like in Practice?
Let’s say you’re hiring a front-desk coordinator. The resume tells you they worked at three different offices over the past two years. What does that tell you? Almost nothing.
But a talent assessment might reveal:
- High stress tolerance (critical for handling difficult patients or clients)
- Strong pattern recognition (great for managing schedules and anticipating needs)
- Low need for variety (perfect for repetitive administrative tasks)
- High empathy and communication skills (essential for customer-facing roles)
Suddenly, you’re not guessing. You’re making a data-informed decision based on whether this person’s natural wiring matches the role.
The Hidden Talent Problem
Here’s the kicker: most people don’t know they’re great at something until you put them in the right role.
They’ve been applying for jobs randomly, taking whatever they can get, never realizing they have a natural gift for organization, problem-solving, or customer service. When you identify those hidden talents and place them in a role where they can shine, they don’t just perform—they thrive.
And when someone thrives, they stay. Retention skyrockets. Productivity soars. Your A-players stop carrying dead weight and start collaborating with peers who match their drive.
Executive Action Plan:
- Stop hiring based on resumes alone. Implement talent assessments for every role, especially entry-level and administrative positions.
- Define the core talents required for each role in your organization. What does an A-player secretary look like? What about an A-player technician or billing specialist?
- Train your hiring managers to ask strength-based questions: “Tell me about a time when you felt like you were in the zone at work. What were you doing?”
Takeaway 3: Delegation Only Works When You Have A-Players—Build the Team That Lets You Scale
Small business owners hate to delegate.
I know this because I’ve lived it. You’ve lived it. We all have.
And the reason we hate it isn’t because we’re control freaks (okay, maybe a little). It’s because we don’t have anyone we trust to hand things off to.
So we say, “It’ll be faster if I just do it myself.” And we say it 100 times a day. And suddenly, the day is gone.
This is the delegation trap, and it’s the single biggest barrier to scaling a business.
But here’s the truth: delegation doesn’t work until you have A-players on your team.
The Delegation Progression
When you hire an A-player, delegation follows a predictable, beautiful progression:
- Tiny task: “Can you handle this one thing?”
- Small project: “Can you take ownership of this process?”
- Major project: “Can you lead this initiative?”
- Strategic partner: “Let’s talk about where we’re going and how we get there.”
At each stage, the A-player proves they can be trusted. They don’t need to be spoon-fed. They don’t need constant oversight. You give them a vision, provide the resources, and get out of the way.
And suddenly, you’re not the bottleneck anymore.
The Cost of C-Players
Now contrast that with a C-player. You hand off a task, and it comes back wrong. You spend more time fixing it than if you’d done it yourself. You micromanage. You resent them. They resent you. And your A-players watch this dysfunction and start polishing their resumes.
C-players don’t just underperform—they actively prevent your business from scaling.
The Hiring Noose
One of the most powerful metaphors from this conversation was the “hiring noose.” When you have a team full of C-players, you’re held hostage. You can’t fire them because you don’t have anyone to replace them. You can’t grow because you’re spending all your time managing dysfunction.
But when you have a pipeline of A-players—when you know you can hire confidently and quickly—you’re free. You can have honest conversations: “This role isn’t the right fit for you. Let’s help you find something better.”
And here’s the surprising part: that’s an act of kindness. You’re not doing anyone a favor by keeping them in a role where they’re miserable and underperforming. You’re trapping them in mediocrity.
The Empire-Building Mindset
Executives who embrace talent-first hiring don’t just build businesses—they build empires. They scale quickly because they’re not bottlenecked by people problems. They attract top talent because A-players want to work with other A-players. And they create cultures where everyone thrives.
Executive Action Plan:
- Identify your bottleneck tasks—the things only you can do vs. the things you do because you don’t trust anyone else.
- Commit to hiring one A-player in the next 90 days. Use a talent-first process. Experience the difference.
- Create a delegation roadmap for each role: What does progression look like from task to project to strategic partner?
Bringing It All Together: The Formula for Scalable Growth
At the beginning of this article, I shared my formula for business success:
People + Process × Technology = Growth and Scale
Notice that people come first. Not strategy. Not capital. Not even your product.
Because without the right people, nothing else matters.
The three takeaways we’ve covered today are the foundation of that formula:
- Flip the hiring process backwards. Stop searching for needles in haystacks. Build a system that eliminates who can’t do the job so you can focus on who can.
- Hire for talents and strengths, not resumes. Identify the natural gifts that predict success in each role, even if candidates don’t know they have them.
- Build a team of A-players so you can delegate and scale. Free yourself from the bottleneck. Trust your team. Draw the map and let them drive the bus.
When you get hiring right, everything else gets easier. Your A-players stay. Your culture strengthens. Your business scales.
And you finally get to take that vacation.
Final Thoughts: The Cost of Inaction
I’ll leave you with this: How many times have you regretted letting a C-player go?
If you’re like most executives, you don’t need two hands to count that high.
The real regret isn’t firing someone who wasn’t a fit. It’s waiting too long to do it. It’s tolerating mediocrity because you’re afraid of the unknown.
But when you have a system that consistently delivers A-players, that fear disappears. You’re not gambling on gut instinct. You’re making data-informed decisions that transform your business.
So ask yourself: What would your business look like if every hire was an A-player? What would you be free to build if you weren’t constantly managing people problems?
The answer is waiting for you.
Listen to the full episode on C-Suite Radio: Disrupt & Innovate | C-Suite Network
Watch the episode: DI 114 Revolutionizing Hiring: Dr. Michael Neal’s Proven Strategy for Small Business Growth
This article was drafted with the assistance of an AI writing assistant (Abacus.AI’s ChatLLM Teams) and edited by Lisa L. Levy for accuracy, tone, and final content.
