The Axis Effect

This installment of The Axis Effect features Dana Mariotti, VP of Marketing for Las Vegas Desert Dogs.

Mariotti’s journey in the sports industry is a testament to her versatility and adaptability. Her love for sports, kindled in her childhood as an athlete, found a new expression in college when she discovered the potential to merge her creative and athletic passions in sports marketing. With a diverse background that includes coaching and a master’s degree in sports psychology, Mariotti has left her mark on every facet of the industry. Currently, she is leveraging her expertise as the VP of Marketing for the Las Vegas Desert Dogs, contributing to the growth of their brand in the professional lacrosse arena.

Mariotti discusses her career path, how she’s helped sports brands create lasting recognition, the growth of social media, and marketing in the world of sports.

To learn more, tune in to “Breaking New Grounds in Sports Entertainment.”

This installment of The Axis Effect features Austin Young, Co-Founder at Ivy Energy.

In a time when making a positive impact on the world is the highest priority for business leaders, Ivy Energy is making waves in the real estate industry, helping owners distribute solar energy as efficiently as possible. Avoiding the usage of over 40 million pounds of coal from their effort, the company aims to gather data and owners maximize ROI while helping residents meet their needs as well, paving the way to a cleaner tomorrow. 

Young discusses the state of solar energy in the current market, how his company came to be, and why solar power can be a permanent solution to the energy crisis.

To learn more, tune in to “Energy-Driven Business Models.”

This installment of The Axis Effect features Sarah Myer, Chief of Staff & Strategy at Indiana Sports Corp.

With the 2024 Summer Olympics just over the horizon, Indiana Sports Corp finds itself in an exciting position with the event: hosting the swim trials out of Indiana’s famed Lucas Oil Stadium. But they are not stopping at that. They are leveraging the exciting event to also spread awareness for safety in aquatic sports to create a positive impact in the community.

Myer discusses the process of setting up the swim trials, the evolution of sports technology, creating new sports jobs, and how Indiana Sports Corp has turned Indiana into a global hub for all things sports.

To learn more, tune in to “Leading a Sports-Driven Market to the Olympic Swim.”

This installment of The Axis Effect features Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive.

In a world where technology is becoming more immersive than ever, StoryTech Immersive works to push boundaries in the filmmaking industry, utilizing VR/360 technology. As a new and relatively difficult medium to work in, StoryTech Immersive works with companies to create the most immersive content possible in said medium. Their repertoire speaks for themselves, working with companies like Marriott, PBS, and Showtime, but it is Hurst’s experience in the world of storytelling that allows those brands to see their goals come to fruition.

Hurst discusses his long and exciting career, the importance of finding one’s purpose, and how to properly lead in any industry.

To learn more, tune in to “Purpose vs Ego Driven Leadership.”

This installment of The Axis Effect features Jeremy Parer, Founder of Swag Space.

Acting as a hub for all aspiring brand creators, Swag Space gives individuals the opportunity to focus on delivering custom products to their customers, growing their brands, and managing their entire business all from the same platform. Generating over 500 million dollars for users, Swag Space offers a variety of tools for today’s industry, offering data analytics and individual customer insights so that leaders can fine-tune their business down to the last detail.

Parker discusses how Swag Space differentiates itself from competitors, what inspired him to build the company, and his decision to take pay cuts before the rest of his team.

To learn more, tune in to “Get Your Swag On.”

This installment of The Axis Effect features Haim Attias, Founder & President of Light and Green, Inc.

Not only do they act as North America’s premier manufacturer of plaster LED architectural lighting fixtures- although it exports to over 80 countries- Light and Green also focuses on delivering its products to be as sustainable and environmentally friendly as possible. Impressively, that goal does not affect their production scale, producing over 12,000 units daily. With over 18 years as the President and Electrical Contractor at Alon Energy, Attias’s hands-on experience led him perfectly to his current role as he watches Light and Green continue to grow its scale while reducing its costs every day. 

Attias discusses his background, how his experiences perfectly fit him into his industry, the importance of leadership, his love of architectural design, and how Light and Green’s products contribute to the different locations where they are installed.

To learn more, tune in to “Trailblazing the Convergence of Light Technology.”

This installment of The Axis Effect features Simon JD Schillebeeckx, Founder & Chief Strategy Officer at Handprint.

Hailing from Belgium and receiving his doctorate in the U.K., Schillebeeckx moved to Singapore in 2015, where his career as an academic placed him into innovative projects geared towards the natural world before eventually founding Handprint. Named for their goal of creating a positive impact on the planet instead of leaving an “environmental footprint,” Handprint works with client companies to help them align their operation and goals with practices that can help improve the planet in the most cost-effective ways possible. For Schillebeeckx, the values of Handprint date back to his childhood and have been further established through experiences as an adult, aiming to protect nature, both for the planet’s ecosystem and the positive impact Handprint’s efforts subsequently have, specifically on human life.

Schillebeckx discusses why company leaders focusing on helping the planet grow is more important than ever, how ESG goals can actually help a company, and how Handprint works client-by-client to help the planet in regard to each group’s resources, products/services, and values.

To learn more, tune in to “Unlocking the Power of Positive Impact.”

This installment of The Axis Effect features Eric Wubbena, President of Baseball Bluebook.

Located in one of the most popular states for baseball, Missouri, Baseball Bluebook acts as a Kelly Bluebook-equivalent of all things (non-major league) baseball. However, their history goes back much further than that description would sound. Founded in 1909, Baseball Bluebook has been owned by Wubbena’s family for over half a century, acting as a central hub to connect players, coaches, and any other individual with a connection to the baseball community. These connections go beyond bringing players to the proper teams, facilitating equipment acquisition, setting up fundraisers, and any other potential interaction within the baseball industry. Packing baseball in his blood with a high school and collegiate career in the sport in addition to his family history in the company, Wubbena has significantly evolved the company model, launching it into the online stratosphere and growing the Baseball Bluebook community (and subsequently, the baseball community as a whole) to be larger and more connected than ever.

Wubbena discusses how Baseball Bluebook has successfully adapted to the online model, numerous examples of how their platform truly finds its hands in anything baseball-related, and plans of expanding into softball.

To learn more, tune in to “Let’s Play Ball.”

This installment of The Axis Effect features Graham Stewart, Founder and Executive Vice President of FIBRE52.

Beginning his career in England with a focus on textile coloring and organic chemistry, Stewart eventually transferred his focus onto fabrics, taking him to a career in China. Since founding his company, FIBRE52, based in Houston, Texas, Stewart has focused on creating the most cost-effective yet sustainable clothing for customers. What makes FIBRE52 unique is its ability to clean out any impurities in cotton, reducing the damage that many other cotton-based clothing products bring in through toxic chemicals. With its current model, FIBRE52’s business spans North and Central America, Pakistan, India, and many other locations, and it plans to continue expanding worldwide.

Stewart discusses how his resume led him to his current position, the current state of sustainability in the textile industry, the importance of creating eco-friendly products that help the planet, what separates FIBRE52 from most of their industry, and how he stays motivated to move forward.

To learn more, tune in to “Fact: 52 Grams of Chromosomes.”

This installment of The Axis Effect features Ernesto Cullari, Co-Founder of Cullari & Wardell.

As the world becomes more digitized by the day, Cullari & Wardell offers a fresh and innovative method in the niche of laundromat advertising. Using a technique known as geofencing, Cullari & Wardell create “virtual fences” that allow laundromat wonders to verify every individual customer they receive, creating larger data pools than ever for business owners and allowing them to send ads directly to their customers, effectively generating more wealth through diverting customers away from competitors.

Cullati discusses his long and exciting resume of experiences, the effect of COVID-19 on companies, and how geofencing can potentially transform the world of advertising by bridging the gap between creativity and extensive data pools.

To learn more, tune in to “Latitude & Longitude of Geofencing.”