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Simple Tech Talk

Providing relevant conversations on trends and terms in the Mobile App sector. Sponsored by BoardActive.com

Simple Tech Talk

83 Episodes Available

✅ Adaptability & Growth in Business w/ former Fortune 100 CMO, Jeffrey Hayzlett

24.48 min Jul 2, 2020

Join us for a dynamic chat with Jeffrey Hayzlett. Jeffrey is well known for his role as a Primetime TV (Celebrity Apprentice) and Radio Host (C-Suite Radio), and being a Fortune 100 CMO (Eastman Kodak). He brings lessons, shares the biggest strategies, advice, and stories in this episode.  

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Episode 1

Geo-Fences 🌎🤺

3.54 min Jun 2, 2020

Hey, Friends! We discuss what Geo-fences are and how they help close the ROI loop for businesses and brands. 

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Episode 2

The NEW Rules in Marketing Segmentation 🧩

2.78 min Jun 2, 2020

Segmentation is critical in solving marketing campaign issues. How? Listen in to get easy to grasp information on how Segmentation can bring pinpoint accuracy in consumer targeting efforts. Thanks for listening.

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Episode 3

The Solution to Problematic "Out-of-Home" Marketing & Advertising Campaigns 👀

5.89 min Jun 2, 2020

We discuss the solutions to ineffective static and programmatic “out-of-home” advertising. 

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Episode 4

BoardActive Network: The Innovators in Hyper-Segmentation in Mobile Marketing 🙌

3.6 min Jun 2, 2020

Hey, Friends and listeners! We discuss the power of connections, fresh ideas, and partnerships. 

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Episode 5

The Complexity in Mobile App Ownership: Explained 🙋🏻‍♀️🙋🏼‍♂️

4.52 min Jun 2, 2020

We discuss all the details of what it means to be an App Owner.  It may seem simple, but it is a very complex deal.  Listen in as we explain.  

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Episode 6

Understanding Mobile Targeting trends in Technology 📲

3.22 min Jun 2, 2020

We discuss all the aspects of mobile targeting and how companies can maximize this amazing practice in business.  Thanks for listening.

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Episode 7

Do's & Don'ts of Mobile Push Notifications ✅❌

5.15 min Jun 2, 2020

Today we discuss the mistakes that App owners make with their mobile push notifications. These errors can be very costly. In some cases, App owners can lose their users altogether. A tragedy that can be avoided by App owners using simple techniques in communicating with their users. Thanks for l...

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Episode 8

Branding in your Mobile App 🤳🏼

4.69 min Jun 2, 2020

We discuss the importance of proper branding. We elaborate on imagery, recognition, repetition, and reputation. 

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Episode 9

Getting to know Software Pioneer, Doug Pittman, Founder & CEO of BoardActive ♚

10.55 min Jun 2, 2020

On this episode, we get to know Doug Pittman, Founder and CEO of BoardActive. This is an intriguing story of humble beginnings, business lessons, and moving and shaking his way to success.  A must listen.

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