SharkPreneur

Discover how shoppable video is transforming e-commerce as Eitan Koter reveals how brands can boost conversions, engage customers, and turn video content into a powerful sales engine—all with just a click!

In this episode of Sharkpreneur, Seth Greene speaks with Eitan Koter, Co-founder and co-CEO of Vimmi and host of the Mastering E-Commerce Marketing Podcast. They discuss how shoppable video is revolutionizing e-commerce by enabling customers to engage, ask questions, and purchase directly within videos on platforms like YouTube, Instagram, Facebook, TikTok, and more. Eitan shares insights on how AI-driven analytics, live shopping, and authentic storytelling can drive 10x higher conversion rates, emphasizing that building community and fostering organic engagement are key to success in today’s digital marketplace.

Key Takeaways:

→ How the massive success of live shopping in China paved the way for global adoption.

→ How Vimmi seamlessly integrates video with checkout functionality across multiple channels.

→ Why live shopping events can see up to a 30% conversion rate.

→ Why video marketing thrives on genuine, unscripted content.

→ How content, community, and commerce are the foundation of building online business growth.

Eitan Koter is the Co-founder and co-CEO of Vimmi, the video and social commerce platform. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan has become a recognized thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks on futuristic, immersive digital experiences and the convergence of media and commerce. As the host of the “Mastering eCommerce Marketing” podcast, Eitan engages with brands, retailers, industry leaders, and tech companies, drawing on his extensive experience to share actionable insights. Eitan has also been recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail, underscoring his influence in the retail and e-commerce sectors.

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In a world dominated by screens and digital communication, Jill Robin Payne reveals how Bempathy®—her revolutionary approach to communication—can help us rebuild real human connections, improve mental health, and create stronger relationships in both business and life.

In this episode of Sharkpreneur, Seth Greene speaks with Jill Robin Payne, MA, LPC-S, LCDC, Licensed Psychotherapist, Author, Speaker, Communication Coach, and Creator of Bempathy® about the urgent need to reconnect in a world increasingly dominated by digital communication, emphasizing the power of real human interaction for better mental health and business relationships. She also shares key insights from her book Bempathy®: Simplify Communication by Looking at the Third Side of the Coin, offering practical strategies to improve communication, foster deeper connections, and navigate today’s social and professional landscapes with empathy.

Key Takeaways:

→ How mental health struggles often stem from a lack of real human connection.

→ Why modern reliance on digital communication leads to poor emotional regulation.

→ Why four hours or more of screen time can harm children’s development.

→ How small talk is a critical tool for building rapport and deeper relationships at work.

→ How successful communication starts with curiosity and a genuine desire to understand others.

Jill Robin Payne, MA, LPC-S, LCDC, holds a Bachelor of Science in Recreational Therapy and a Master’s Degree in Clinical/Counseling Psychology. She is a seasoned social psychotherapist and a former adjunct professor of behavior modification, holding dual licenses as a Licensed Professional Counselor Supervisor and a Licensed Chemical Dependency Counselor, and is certified in EAGALA equine therapy. As a communication expert, Jill developed Bempathy®, a unique reciprocal communication approach that blends banter and empathy to foster authentic connections. A sought-after speaker and author, she shares insights on mental health and communication across national and local media platforms and is renowned for her transformative strategies that enhance relationship dynamics both personally and professionally.

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Discover how marketing visionary Michael Mota turned a million-dollar brand into a billion-dollar empire, built global fan experiences like SopranosCon, and is now revolutionizing digital engagement with Virtual 365—learn his secrets to success in this must-hear interview!

In this episode of Sharkpreneur, Seth Greene speaks with Michael Mota, Serial Entrepreneur and Marketing Guru, about how Michael transformed Alex and Ani from a million-dollar jewelry company into a billion-dollar global brand, pioneered fan-driven experiences like SopranosCon, and launched Virtual 365, an innovative platform merging content, cryptocurrency, and community. 

Key Takeaways:

→ Why networking is the key to business success and financial growth.

→ How cryptocurrency plays a role in digital media and event monetization.

→ How AI is revolutionizing marketing, branding, and content creation.

→ Why the future of business is about convenience, instant transactions, and global connectivity. 

→ How to create exclusive content that builds brand loyalty and drives revenue.

Michael Mota is the founder and CEO of Atom Media and CEO of VirtualCons, building innovative ventures on a foundation of diverse experience as an educator, videographer, entrepreneur, published author, and sales executive. Holding a B.A. in Education from Rhode Island College and an M.A. in Administration from Providence College, Michael made his mark early on by securing major clients like Alex and Ani at Mediapeel, and later helping grow Seven Swords Media from $500K to over $22 million in annual sales. Through Atom Media, he continues to deliver top-tier PR, media buying, digital strategy, and creative services. As CEO of VirtualCons, Michael launched the wildly successful SopranosCon, drawing over 15,000 fans to a historic convention, and then evolved the brand into a cutting-edge platform for live and virtual events. VirtualCons combines unforgettable experiences with a powerful social ecosystem—offering everything users want in a single app, where every click feels like a VIP experience.

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Discover the secret behind the world’s most profitable customer acquisition campaigns as Todd Brown reveals how top entrepreneurs scale their businesses, create compelling marketing messages, and turn prospects into lifelong customers—without relying on profit from the first sale!

In this episode of Sharkpreneur, Seth Greene speaks with Todd Brown, The #1 Authority on Engineering Profitable Customer Acquisition Campaigns. 

In this powerful episode, marketing legend Todd Brown, creator of the Acquire & Monetize Podcast, shares the secrets behind engineering wildly profitable customer acquisition campaigns and the critical mindset shift that separates struggling entrepreneurs from those who scale effortlessly. With insights from his groundbreaking methods, Todd dives into the art of crafting a compelling big idea, the importance of delayed gratification in business (and bodybuilding), and how to turn first-time buyers into lifelong customers.

Key Takeaways:

→ How focusing on lifetime customer value is the key to profitability.

→ Why most business owners struggle with customer acquisition. 

→ How to create a marketing message that stands out in an oversaturated market.

→ Why business owners should stop trying to profit off their first sale. 

→ How to create a unique mechanism for your offer.

Todd Brown is the expert other experts go to when they need help with their own business. With clients in over 33 different countries, and operating in over 65 different mass and niche markets, it’s been said that Todd has helped his students engineer more six and seven-figure funnels than any other expert online today. His list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. His Agency has created the promotions behind some of the most prominent direct response marketers and companies online today. Entrepreneurs from all over the globe fly to West Palm Beach, Florida, for a single day of guidance with Todd to learn his renowned E5 Method.

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In a world where trust is at an all-time low, sales expert Ari Galper reveals how businesses can overcome the Trust Recession by shifting from outdated sales tactics to a revolutionary trust-building approach that closes deals in just one conversation.

In this episode of Sharkpreneur, Seth Greene speaks with Ari Galper, the World’s #1 Authority on Trust-Based Selling & Founder of Unlock The Sales Game®. 

In this insightful interview, sales expert Ari Galper introduces the concept of the Trust Recession and explains why traditional sales tactics are failing in today’s skeptical marketplace. He reveals his groundbreaking One-Call Sale method, showing how shifting from persuasion to trust-building can dramatically shorten sales cycles and increase conversions.

Key Takeaways:

→ Why buyers are more skeptical and cautious than ever before.

→ How businesses must shift from selling to trust-building.

→ Why the one-call sale method can dramatically shorten sales cycles.

→ Why businesses should be asking trust-based questions instead of fact-finding questions.

→ How a buyer’s decision is emotional, not intellectual.

Ari Galper is the world’s #1 authority on trust-based selling and the founder of Unlock The Sales Game®. Ari has revolutionized the sales world with his innovative “One Call Sale” system, helping businesses shift from a “selling” mindset to a “doctor” mindset so they can create deep trust in every conversation. He’s the author of seven best-selling books, including Trust In A Split Second!, and his work has been featured in Forbes, CEO Magazine, and other prestigious Publications. Get ready to learn how to thrive in the “Trust Recession”!

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Discover how iHeartMedia is revolutionizing the audio industry as Spencer Bynes shares insider insights on the future of radio, podcasting, and media leadership in this must-listen episode!

In this episode of Sharkpreneur, Seth Greene speaks with Spencer Bynes, President of iHeart Atlanta. 

Spencer Bynes, President of iHeart Atlanta, shares his journey from executive coaching to leading one of the nation’s top media markets, revealing iHeartMedia’s dominance in radio and podcasting, the evolution of audio, and leadership strategies for success. Spencer Bynes, President of iHeart Atlanta, shares his journey from executive coaching to leading one of the nation’s top media markets, revealing iHeartMedia’s dominance in radio and podcasting, the evolution of audio, and leadership strategies for success.

Key Takeaways:

→ Why iHeartMedia dominates the audio space.

→ How iHeart became the world’s largest podcast publisher.

→ How traditional radio turned into modern podcasting.

→ Why podcasts are surpassing TV shows with audience engagement.

→ What’s next for iHeartMedia in podcasting and digital media.

​Spencer Bynes serves as the Metro President for iHeartMedia in Atlanta. He is a seasoned entrepreneur and business developer with over 25 years of experience. Before this, he was the Area President for iHeartMedia’s Texas region. Spencer is an alumnus of Sam Houston State University. Throughout his career, he has demonstrated strong business acumen and leadership skills, contributing significantly to the growth and success of the organizations he has been part of.

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From a one-man operation answering chats for Boston law firms to leading a team of nearly 100 agents managing 1,100 websites nationwide, Ted DeBettencourt turned frustration with existing chat services into Juvo Leads—a game-changing, human-powered solution that increases lead conversion by 40%.

In this episode of Sharkpreneur, Seth Greene speaks with Ted DeBettencourt, co-founder of Juvo Leads. Ted co-founded Juvo Leads to fill the gap left by ineffective AI chat services, growing it from a solo effort into a 1,100-site operation that boosts lead conversion by 40% through real human engagement.

Key Takeaways:

→ Why real human engagement can drive more qualified leads.

→ How businesses need at least 500 website visitors monthly to se significant results from Juvo Leads.

→ Why quick responses, are better than perfect responses for customer engagement. 

→ How Juvo Leads maintains quality control, leading to continuous improvement. 

→ Why human agents outperform AI models in conversations with customers.

Ted DeBettencourt is a 3rd generation Martha’s Vineyard native who has been in legal marketing for 12 years after earning a JD/MBA from Case Western Reserve.  Before starting Juvo Leads in 2015, he ran a legal marketing agency in Boston, helping law firms grow through online efforts (SEO/PPC).  Ted was using the existing chat companies on the market but didn’t like how they were answering his clients’ chats, so he fired them and started answering chats himself.  What started as 1 person answering chats for a few small firms in Boston has turned into a team of a little under 100 chat agents answering chats on about 1100 websites around the country.

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Dave Wolcott is a visionary wealth strategist dedicated to uncovering the financial strategies of the ultra-wealthy. With over twenty years of experience in alternative assets, tax strategy, and multi-generational wealth, he has partnered with top investors to develop the Pantheon Holistic Wealth Strategy, a blueprint for achieving financial freedom beyond traditional stock market investing.

As the founder of Pantheon Investments, Dave empowers entrepreneurs with insider knowledge once reserved for the affluent, helping them build legacy wealth with purpose and fulfillment. He is the author of The Holistic Wealth Strategy: A Framework for Building Legacy Wealth and Living an Extraordinary Life. He hosts the top-rated podcast Wealth Strategy Secrets of the Ultra-Wealthy.

Dave provides a proven path to financial independence through his work, equipping clients with strategies to minimize taxes, maximize passive income, and create lasting wealth.

Listen to this informative Sharkpreneur episode with Dave Wolcott about the five-phase blueprint for building exponential growth.

Here are some of the beneficial topics covered on this week’s show:

– How ultra-wealthy people invest differently.

– Why shifting to a growth and abundance mindset is essential.

– How to structure your wealth like a billionaire.

– What the secret to getting asymmetric returns is. 

– Why traditional financial advice fails most people.

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Devin Johnson has overcome early hardships through entrepreneurship, starting with sneaker flipping at 16. Self-educated in digital marketing, he founded Kennected, now serving thousands and is on the break of his newest product – SalesAi. Guided by spirituality, he emphasizes impact and growth in mindset coaching, motivation, and SaaS innovations.

Listen to this informative Sharkpreneur episode with Devin Johnson about how AI is revolutionizing sales and customer support.

Here are some of the beneficial topics covered on this week’s show:

– Why businesses often struggle with lead conversion and how AI automation is crucial for revenue growth.

– How AI can help reactivate cold prospects.

– How AI-powered solutions prevent losing leads to slow response times.

– How SalesAi is fully conversational and adapts based on customer FAQs, scripts, and data inputs.

– Why SalesAi reduces the need for high-turnover support roles.

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Rick Jordan is the CEO and Founder of ReachOut Technology, a company specializing in cybersecurity solutions. He has become a nationally recognized voice on cybersecurity, business, and entrepreneurship. As the host of the “All In” podcast, Rick engages with visionary entrepreneurs and industry leaders, delving into topics such as personal growth, business development, and technology. His Amazon best-selling book, “Situational Ethics,” explores the complexities of ethical decision-making in business and personal contexts. Rick is also the creator of the documentary “Liberty Lockdown,” which examines the impact of the COVID-19 crisis on civil liberties and the economy. His insights have been featured on various media outlets, including Newsmax TV, Fox News, Bloomberg, and Cheddar News, where he discusses pressing issues in cybersecurity and technology. 

Listen to this informative Sharkpreneur episode with Rick Jordan about becoming the face of cybersecurity.

Here are some of the beneficial topics covered on this week’s show:

– How curiosity is one of the most important traits for achieving success.

– Why businesses must take cybersecurity seriously.

– Why many entrepreneurs are unaware of how vulnerable they are to cyber threats.

– The role AI will play in securing businesses and staying ahead of hackers.

– How entrepreneurs should focus on growth, efficiency, and innovation.

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