Project Distinct Podcast

We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success.

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In any organization, EVERYONE is responsible for the customer experience. However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees.

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With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today’s PROJECT DISTINCT, Scott McKain takes a look at the most impactful — and memorable — form of distinctive business communication: narrative. Here’s why the stories you tell are more memorable than the statements you share —

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On a special episode of PROJECT DISTINCT, our guest host — author and marketing consultant, John Jantsch — will talk about entrepreneurial success. John’s forthcoming book, “The Self-Reliant Entrepreneur” is a guide for creating a deeper relationship with the entrepreneurial journey. Today’s episode is a deep and insightful look at an important topic — one that is a “must listen!”

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We all say we want happy customers — but, are we willing to make the effort to ensure we create happy employees who can deliver the type of customer experience that will help us achieve that goal? On today’s PROJECT DISTINCT, Scott McKain will review specific points that will help us create a culture of happy employees.

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There’s so much talk about Artificial Intelligence and how it’s going to revolutionize everything from driving our cars to the experiences we have as customers. Yet, Scott McKain asks in today’s PROJECT DISTINCT, will it REALLY have a disruptive impact? Or, do we need to tap the brakes just a bit on what we think is the future of CX and AI? You’ll find out on this episode!

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No one wants their business to be disrupted — yet, we see it happening around us almost every day. How do you make certain that YOU are staying connected to customers in a way that makes disruption unlikely? On today’s PROJECT DISTINCT, Scott McKain analyzes why disruption happens — and why distinction is the vaccine that prevents it from occurring to you.

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We’d all like our customers to be joyful about doing business with us! But, what’s the difference between customer “joy” and customer “happiness”? And, how do we help our customers to be so joyful about our customer experience that they want to spend more, more often with us — and recommend us to their colleagues and friends? On today’s PROJECT DISTINCT — a day after Apple introduced the new iPhones — Scott McKain relates his unique experience with Josh at the Apple Store as an example of creating customer joy.

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When we read constant complaints about the preferential treatment and privilege that some receive — and how opposed to it that the general public seems to be — it begs an important question: Should some customers get preferential treatment over others? On today’s PROJECT DISTINCT, you’ll learn where Scott McKain stands on the issue, and why you should be teaching your team to treat customers wonderfully…but differently.

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Scott McKain’s blog post this week about challenges — and how we prepare and respond to them, both personally and professionally — received such terrific feedback that he decided to make it into today’s PROJECT DISTINCT podcast. Get ready for a thought provoking and inspiring few minutes that may help you with the challenges that CAN happen to us.

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