As of early 2025, 5.56 billion people are online, nearly 68% of the world’s population. And yet, only a small fraction are actually creating. Not consuming, not lurking, but actually creating.
We’re talking about women publishing original insights, launching bold ideas, leading courageous conversations, and shaping culture, not with noise, but with clarity and conviction, one post at a time.
On LinkedIn—home to more than a billion users—less than 2% post original content consistently. Across all digital platforms, fewer than 20% regularly publish anything at all. And yet, it’s those few who become the most visible, respected, and well-compensated.
Because in today’s economy, creation isn’t just about visibility. It’s about influence that lasts. And for women coaches, consultants, thought leaders, executives, and trusted advisors—stepping into that 2% isn’t about ego. It’s about responsibility and big-time opportunities.
The High Cost of Staying Silent
Let’s name what we all feel but rarely say out loud: You can be brilliant, experienced, and results-driven and still invisible. Not because you’re not good enough. But because you’re not visible enough.
Too many women are doing exceptional work behind the scenes, while others, less experienced but more visible are being booked, highly paid, and followed.
Here’s why:
When you don’t create content that reflects your voice and values, your expertise gets overlooked and underestimated. Your fees are challenged and influence stays capped. Visibility isn’t vanity, it’s viability and relevance.
Creation Is Thought Leadership
When you create, you don’t just post, you position. You become a guide. A signal. A trusted voice in the noise. You move from being “one of many” to becoming THE Category Of One™. Not just different, but distinct and well-known for your clarity and point-of-view. You are respected for your insight and trusted to deliver results.
This isn’t about creating content to chase algorithms. It’s about becoming undeniably visible in your lane of leadership and expertise. And the best part? You don’t need to create perfectly. You just need to create authentically and consistently.
Content + Community = Exponential Impact
Here’s the powerful truth that most women miss: creating content is powerful and potent. But creating within community? That’s exponential. I’ve seen it firsthand.
Since becoming a founding member with C-SUITE NETWORK™ in 2015 and founding the C-SUITE NETWORK™ Women’s Coaching & Consulting Council™, I’ve experienced what it truly means to have my voice amplified by a high-integrity, visibility-driven community.
When my Council members and I post something meaningful, it doesn’t just sit in a vacuum. Our posts get seen and reshared. Our content gains traction and visibility far beyond what any of us could achieve alone. We multiply each other’s reach. We build real momentum and rise together. The right community doesn’t just cheer you on, it lifts you up, reposts your brilliance, and reminds you: you are not alone. That’s the power of content + community.
From Passive to Powerful
There is a silent majority of women who have something to say but keep holding back. They’re waiting for more time, more clarity, more confidence and a “better” moment to step up and express their point of view. Here’s the reality: waiting doesn’t lead to visibility and it rarely leads to premium opportunities. The game changes when you decide to publish the article, share the insight, hit record and start the conversation. You don’t need to do it daily, you just need to do it deliberately and consistently.
The 2% Don’t Wait to Be Chosen – They Just Do It
Becoming part of the 2% isn’t about ego or performance. It’s about contribution and not creating content to be loud or boastful. You’re creating to be useful, to offer solutions, frameworks, and clarity for those who need what only you can provide.
In a world filled with deafening noise, real thought leadership doesn’t scream, it stands with purpose and poise. Remember, you don’t need to be the trendiest, you need to be the most trustworthy. The women who rise in today’s economy don’t wait to be picked, they build their own platforms and claim their space. And they invite others to rise with them.
You Weren’t Meant To Go It Alone
Every woman leader needs a space to grow, test ideas, be seen and heard. That desire to be surrounded by powerful peers who get you? That’s not weakness, it’s wisdom. You don’t just need any community, you need the right community. One that reflects your brilliance and supports your evolution. One that helps you own your lane and go really, really fast as THE Category Of One™. Whether it’s a council, a cohort, or a collective, find your room. Or build one. Because when women create together, we don’t compete, we compound and Co-Accelerate™ success.
Final Word
This isn’t about being the loudest in the room, it’s about being the clearest, the most intentional and the most rooted in purpose.
So here’s to the 2% who create. The women who press publish. Who hit the record button and step into the light not for applause, but for impact. You don’t have to be perfect. You just have to be seen and heard.
Start now. Be one of us because your voice isn’t just valuable, it’s vital. And in this new era of visibility, the world will follow the women who dare to “Step Up. Speak Out. Shape the Future Together.”
Join the women rising with power, purpose and thought leadership inside C-Suite Network and C-SUITE NETWORK Women’s Coaching & Consulting Council.
About Kathleen Caldwell
Kathleen Caldwell is founder of C-SUITE NETWORK Women’s Coaching & Consulting Council and the Women’s Corporate Coaching & Consulting Success Accelerator™, premier platforms guiding women coaches, consultants, and visionary leaders to build six- and seven-figure freedom businesses.
She’s the CEO of Caldwell Consulting Group, LLC.™, a business strategy and peak performance firm that helps mission-driven professionals scale their visibility, income, and legacy through strategic councils, community, and credibility.
Connect with Kathleen Caldwell:
https://tinyurl.com/KathleenCaldwellLinkedIn or https://calendly.com/KathleenCaldwell
THE Category Of One™, Caldwell Consulting Group, LLC™., Women’s Corporate Coaching & Consulting Accelerator™ and C-SUITE NETWORK™ Women’s Coaching & Consulting Council™ are trademarks of Caldwell Consulting Group, LLC.™ All other trademarks, service marks, and company names are the property of their respective owners. Unauthorized use is prohibited.
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