Intellicast

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined again by EMI’s Gabby Blados to discuss the latest news from around the market research industry.

Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group.

Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta’s recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while.

Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer.

In the last segment of today’s episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and

how it could potentially impact synthetic data/persona providers and the data used to train them.

Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models.

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more!

Kicking off the episode, Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 2024 election. Jeremy also breaks down what pollsters and the media have learned from the past two election cycles and how it pertains to the 2024 election. This leads to a discussion around the impact the media, along with misinformation, has on polling.

In the next segment, Brian gets Jeremy’s perspective on the current election’s seeming drama and plot twists and how it compares to previous elections. Jeremy, in his customary manner, brings the historical perspective and details how this election has similarities to the 1968 election, from an assassination (attempt this year), a sitting president dropping out of the race, ongoing international conflicts, and more. This segways into a discussion about the main two parties’ volatility and its impact on third-party and independent candidates.

The guys switch gears and talk with Jeremy about the positive and negative impact the vice-presidential picks have had this election cycle and how it seems more impactful than in previous elections.

In the last segment of the interview, Brian asks about the issues Jeremy sees from recent polls he has been running that will drive people to the polls. They also discuss other races outside the presidential election that Jeremy is watching.

You can listen to Jeremy’s podcast, The Zogby Report: Real and Unscripted, here, or you can watch it on YouTube here.

To learn more about John Zogby Strategies and their capabilities, visit their website: https://johnzogbystrategies.com/

You can connect with Jeremy via email at jeremy@johnzogbystrategies.com

This was a fun and thought-provoking episode. We hope you enjoy it!

We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry.

Kicking off the episode, Matthew and Brian analyze YouGov’s acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflecting on lower AI valuations until a market leader emerges.

Next, they discuss the latest IPA Bellwether report that showed that marketing budgets in the UK grew by 3.2%, more than expected. The guys speculate whether this is real growth or cost inflation.

SEMrush’s investment into MFour is the next story Matthew and Brian discuss. They wonder what the investment will mean for both organizations.

They touch on Rich Silva’s promotion to President of Research For Good, PureSpectrum’s expansion in the DACH region, and Google’s decision not to eliminate third-party cookies from its Chrome browser.

In the last story of the week, the guys discuss a recent story from Research Live about an experiment Ipsos ran to see if it could create synthetic profiles that could predict the UK election. They discuss if something similar could be done for the US election. It leads to a broader conversation about how the programming of persona and other AI tools always goes back to the data used to train them and whether it is flawed or not.

Thanks for listening!

We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today’s episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry.

Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to deliver richer, more actionable insights.

In the following story, Brian and Gabby discuss how Ipsos is launching PersonaBots. This leads to a deeper discussion around the use of AI to create these synthetic personas and the impact they will have on research going forward. It is not without a warning as both Brian and Gabby talk about how the LLMs and AIs are only as good as the data that is used to train them.

Next, Brian and Gabby jump into some of the highlights from part 1 of the recently released 2024 Insights & Analytics Market Report. They talk about the industry’s growth and how the growth rate has declined. Gabby gives her perspective from a salesperson and how she experienced it firsthand over the last year.

They then touch on Dynata emerging from Chapter 11. They comment on the speed at which they could accomplish this, especially since their filing was only talked about a couple of episodes ago.

In the final story of the episode, Gabby and Brian talk about OpenBrand’s acquisition of TraQline and speculate on what could be next for them. It leads to a more philosophical discussion around whether AI is the next major industry shift, like moving to online from phone was, or if it is more of a blockchain-like trend.

Thanks for listening!

We recently held our webinar, The Sample Landscape’s State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today’s episode, Brian Peterson is joined by EMI’s Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality.

The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Quality Pledge that some organizations have signed. The questions included:

• Why is a corporation leading this effort rather than GDQ, CASE4Quality, or industry associations?
• How are “indicators” of quality defined? Are indicators measured pre or post-survey?
• Will suppliers be audited to ensure compliance?
• What does “sharing bad practices” entail, and with whom are they shared?
• I counted 27 signatories. With so many open questions, what exactly are they committing to?

Brian starts the episode by getting Mary and Karine’s perspectives on the pledge. Karine talks about her reaction when she found out about it, especially since she is part of the Global Data Quality Initiative through the Insights Association. Mary then points out that if an initiative like this is going on, it should be endorsed by some of the industry organizations working on data quality and be centrally located.

The three then discuss what needs to happen to make this pledge more enforceable and meaningful. Karine mentioned agreed-upon standards and an enforcer of those standards. She mentions that some in the industry are calling on brands to enforce this, but Karine wonders what role agencies should play. Mary noted that she would like to see an “elected” official in the third-party entity to manage this. This leads Brian to ask if a Better Business Bureau-like model would work.

The conversation turns to having a more central way to report issues that occur, specifically how to report bad actor respondents and have them removed across the panel landscape rather than just having them removed from a single panel.

In the last part of the conversation, Brian switches gears, and he and Mary talk with Karine about the official launch of her new venture, The Research Heads, and how the response has been.

If you love data quality discussions, this is the episode for you!

Thanks for tuning in!

You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/

You can learn more about The Research Heads by visiting their website: https://www.theresearchheads.com/

We recently held our webinar, The Sample Landscape’s State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th.

Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people.

Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients’ preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more.

The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry’s pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community.

Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups.

Thanks for tuning in!

Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day

Learn more about Fieldwork by visiting their website: www.fieldwork.com

You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/

We recently held our webinar, The Sample Landscape’s State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s been a while, but we are back! Returning from a brief hiatus, host Brian Peterson is joined by Jason Inderhees to talk about the big story in the sample industry and other news from around market research.

The guys get right to it and address the elephant in the room: Dynata filing for Chapter 11. The guys talk about the news and its potential impact on the broader market research industry. Brian also gives some thoughts on what Dynata employees may think, as he has been through a Chapter 11 filing when he was with a previous company.

Next, the guys switch gears and discuss some other headlines from the market research industry, including the announcement that Jim Lane of Directions is retiring at the end of the year and will be succeeded by Beth Finn.

Next, Jason and Brian talk about the launch of Livepanel, a synthetic data company. They talk about their tool, N-Infinite, and how they see it could be used in practice.

In the final story, the guys talk about the proposed data privacy federal legislation, how it could impact the market research industry, and the overall data privacy landscape.

Thanks for tuning in!

We recently held our webinar, The Sample Landscape’s State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX.

The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions.

This leads to a conversation about the key themes of the conference. In what shouldn’t surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality.

Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers.

Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand.

To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic.

If you missed out on IIeX, this is the episode for you!

Thanks for tuning in!

We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole.

Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early journey within market research and how it led him to Behaviorally.

Brian and Alex then discuss Behaviorally’s evolution over the last six years since Alex joined the organization. He details how Behaviorally adopted a digital-first approach that has reshaped their operations, including helping productize their offerings. This clearly determined product stack is integral to their operations. Overall, Alex’s strategic moves have streamlined processes and enhanced the company’s ability to leverage behavioral data sets effectively. Alex also gives some advice around implementing the changes Behaviorally underwent.

One of the most exciting prospects Alex discussed was the potential for AI to revolutionize market research. He talks about how Behaviorally has integrated AI into their offerings. He also shared his insights on how AI could evolve the way research is conducted, offering unprecedented efficiency and depth of analysis. As you listen, you’ll hear Alex’s passion for this topic.

In the second half of the interview, Brian switches gears with Alex and brings back the 4 P’s. Alex shared the personal elements that have contributed to his success. He spoke about the joy he finds in his work and the sense of purpose that fuels his daily efforts. Brian also learned about how Alex balances his personal and professional life, including the activities he does with his family in different seasons and the activities he commits time to for himself.

This is a great conversation with one of the leaders in the industry!

Thanks for tuning in.

You can connect with Alex on LinkedIn here.

To learn more about Behaviorally, visit their website at https://www.behaviorally.com/

We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference.

Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual Conference.

The conversation starts with Mary giving Brian her overall perceptions of the conference. Compared to other conferences she has been to, Mary talks about how IA Annual is much more focused on information sharing and networking than sales. This leads to Mary discussing one of the first sessions called “So You Want to Sell to Me” and how Karen Craft talked about what it was like for her to attend a conference. This included the hundreds of emails they get, many invites for coffee and/or dinners, and more. Mary said that while she couldn’t remember the exact number mentioned, if Karen accepted all the invites she got, she would be booked solid for a week and miss the entire conference. It was eye-opening.

Next, Brian and Mary discuss some of the core themes and topics from the conference. In addition to artificial intelligence (one of the main topics at conferences for nearly two years), data quality and inclusive research were also big topics.

Mary gives more details about how AI was discussed at the conference. She noted that while there was initial skepticism and concerns about the validity of AI-generated data, AI’s efficiency and time-saving aspects have led to its increased use and acceptance in the industry. She also talked about how it was talked about some of the drawbacks of self-reported data, which leads to a larger conversation around the difference between self-reported versus behaviorally verified data and what sometimes causes inconsistencies with self-reported data.

Mary also talks about how the conference focused on the importance of making market research more accessible, with a focus on people with disabilities. She shares her experience participating in breakout workshops; particularly one focused on developing a participant Bill of Rights.

Finally, Mary and Brian talk about Mary’s favorite non-conference activity she did. While she couldn’t make her normal Publix trip, she spoke about how she could watch the eclipse while in Atlanta. It was on her calendar for a while, so she was happy she didn’t miss it.

Thanks for tuning in!

We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices