If You Market

In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: Brandon@Engagio.com Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles ultimately serving as Director of Customer Marketing and Brand Strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast.

Learn more about your ad choices. Visit megaphone.fm/adchoices