If You Market

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.  Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars.

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This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads for the past fourteen years.

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On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather than the engine.

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Account-based marketing, at its essence, is looking at accounts first.

Not leads. Not individuals. Accounts.

In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too.

Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook.

Find a breakdown of this episode here.

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“Whether you’re scared or not about AI is mostly a personality test.” – Mike Moran

The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.

Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored.

Some places to check out:

Mike’s Vimeo

His book, Outside-In Marketing

His LinkedIn profile

The Biznology blog

Converseon.com and SoloSegment.com, places where you can see AI-infused marketing solutions happening now.

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Why would people want to outsource anything (including webinars)?

Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution.

That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business.

In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies.

Check out WebAttract’s ebook “WebinarReady” here.

You can also download their Ultimate Planning Checklist, see their work, or learn about webinar best practices.

Find a breakdown of this episode here.

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Marketing and employee engagement aren’t exactly known to go hand-in-hand.

But they should.

Your employee engagement is intertwined with your customer experience, which often begins with your marketing team.

Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for.

Here’s some of the great insights Charles shared with us on why employee engagement is so important to your customer experience and how you can start to build that engagement today.

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How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.

Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.

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Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.

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