If You Market

How much attention does your Marketing department give to Revenues?

This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric. 

Cody is the Sr. Director, Demand Generation Marketing at Connexiom where he specializes in using marketing to generate pipeline and accelerate revenue for VC and PE backed hypergrowth SaaS companies.

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What do you do to make sure leads don’t fall through the cracks?

This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale. 

Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business.

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This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. 

Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultancy McGaw.io, and a United States Ambassador of Entrepreneurship. Dan also finds time to be a 500 Startups Mentor, started Orlando’s first business accelerator, and at the age of 13 started one of the first online booking companies for the EDM space.

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How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. 

Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Pedowitz Group, and He hosts a weekly podcast, CMO Insights.

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We’re great at entrepreneurship in America, right?

This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book “The New Builders: Face to Face With the True Future of Builders”. We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepreneurs are, and it gets a little controversial. 

Elizabeth MacBride is Co-Author of The New Builders, Founder at Times of Entrepreneurship, a Speaker, and Small Business Advocate. She is also a Journalist-in-Residence at the MIT Legatum Center for Development and Entrepreneurship.

Seth Lavine is Co-author of The New Builders: Face to Face with the True Future of Business and Managing Director at Foundry Group, a Boulder CO based early stage venture capital firm. 

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Is your company on Instagram?

This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it’s live streaming. We take you all the way from my non existent knowledge of Instagram to Neil’s expertise.

Neil Patel is is a New York Times bestselling author, recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. His marketing blog generates over 4 million visitors per month, the Marketing School podcast generates over 1 million listens per month, YouTube channel (about marketing) has over 31 million views and 765,000 subscribers, 1 million Facebook fans, and 372,000 Twitter followers.

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How much time a week do you spend on social media for business?

This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it’s now for everyone? 

Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mission is to help women stop hustling on socials and start selling passively with SEO-rich copy that magnetizes their ideal client. She also runs Fox in the Forest, the most popular Colorado travel blog on the web.

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What’s the most fun you’ve ever had at a business event?

From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company.  

Jon Conelias is the CEO of ReElivate. Jon has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels.

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What MarTechs actually make your job easier?

This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it’s actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real automation wherever possible. Save time, reduce friction, reduce waste, gain productivity. 

David is the Vice President of Product Marketing at SugarCRM. With over 30 years of experience in software, technology and product marketing, David has successfully conceived, developed, launched and campaigned multiple, industry-leading products and services in a variety of markets.

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Does your company have an effective lead party?

This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales. 

Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids.

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