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Crack the Customer Code

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.

Crack the Customer Code

100 Episodes Available
Episode 454

454: The War Between Efficiency and Experience

12.31 min Jun 4, 2021

The tension between customer service and efficiency creates many problems, and you’ll hear about some interesting examples in this episode. What’s more, Jeannie and Adam will discuss the possible solutions, so tune in if this age-old problem has been bothering you as well, so you can fin...

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Episode 453

453: Chip Bell, Your Customer's Imagination

23.8 min Mar 9, 2025

Chip looks at customer experience differently than many do today. He is interested in the human stories and the service customers truly want to see, even if they don’t ask for it. If you want to learn more about this compelling way of improving customer experience, and get a lot of practical a...

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Episode 452

452: The Customer Experience Goalposts Keep Moving

11.25 min Mar 9, 2025

The 2021 Customer Expectations Report by Gladly is out, and Adam and Jeannie talk about some of the more interesting findings from it. These numbers are bound to influence your business, especially since the findings are significantly different than before, and yes, they are partly affected by the g...

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Episode 451

451: Ramon Ray, Small Business Experience

25.51 min Mar 9, 2025

Ramon Ray talks to us about how important customer experience is for small businesses and why technology is the biggest part of improving the experience today. Ramon explains how to determine which technology you need and gives you some advice he’s learned as a small business owner himself.

In or...

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Episode 450

450: Gain Insights Through Community

12.28 min Sep 3, 2021

Do you know how valuable the insights gained from active communities can be? If you don’t, then this is certainly the episode for you! Jeannie and Adam will discuss things that haven’t been covered before yet are extremely important for CX, especially today.

In order to reap the benefit...

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Episode 449

449: Ross Wainwright, Alida: Truth in Action

26.39 min Jan 3, 2021

Managing cultural change is always challenging. Ross Wainwright discusses the processes and hard decisions behind the transformation from Vision Critical to Alida, including the cultural, branding, tech, and product & service changes – all during the pandemic.

In order to reap the benefit...

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Episode 448

448: How Will Consumer Sentiment Affect CX in 2021?

22.93 min Mar 9, 2025

Many business leaders are worried that things won’t go back to normal, so Adam and Jeannie have a few interesting stats and opinions that could help you. This episode should have enough useful information to help you gain some valuable insights into the future of CX in the upcoming post-pandemic w...

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Episode 447

447: Steven Van Belleghem, The Offer You Can't Refuse

25.13 min Mar 9, 2025

Thinking globally but acting locally is an idea that’s rarely discussed in customer experience. This is what we talk about, among other things, with our guest, Steven Van Belleghem. Steven understands the nuances of customer experience and the small details many others tend to miss. He also knows ...

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Episode 446

446: Digital Customer Behavior

13.05 min Sep 2, 2021

AI and machine learning are changing the game, and we are bound to see more benefits for the world of customer experience very soon. The current goal is to automate routine interactions and leave humans open to deal with the more complex ones. But there’s so much more to come.

In order to reap th...

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Episode 445

445: Christine Rimer, Learning from the Data

27.09 min Feb 2, 2021

2020 changed a lot of things for both customers and customer experience leaders. Christine Rimer works with customer experience leaders and knows exactly what troubles them and how to help them.
Christine leads SurveyMonkey’s customer experience program, community, and thought leadership to drive ...

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