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Crack the Customer Code

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.

Crack the Customer Code

100 Episodes Available
Episode 464

464: Theodora Lau

24.16 min Mar 9, 2025

The customer journey needs to be integrated into customers’ lives and the notion of what they want to get from it. It’s just one of the things we need to truly understand to improve the overall experience for the customer. Our guest, Theodora (Theo) Lau, is here to talk about that and ho...

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Episode 463

463: Pronouns and How to Use Them

10.9 min Mar 9, 2025

Customer service agents are getting better at referring to people using gender-neutral pronouns, but this can always improve, and it should improve. Leaders need to take action and work on this so every customer can feel at ease when dealing with your company. 

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Episode 462

462: Shep Hyken

26.03 min Mar 9, 2025

Shep Hyken talks about a couple of essential things from his book in greater detail. You’ll get vital knowledge on why customers terminate their business with you and what you can do to increase your retention rates. And those rates are the ones every business needs to grow. So, tune in to lea...

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Episode 461

461: How Customer Experience Management Has Changed

12.07 min Oct 8, 2021

There’s a big difference between customer experience and customer experience management, which is another central point that will be elaborated on in this episode. It’s a distinction that should interest every leader and anyone working in the customer experience sector.

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Episode 460

460: Alison Lichtenstein, Who Is the Media's Customer? CX at Dow Jones

28.09 min Mar 8, 2021

Alison has a lot of exciting advice to give to all types of leaders looking to improve their companies’ customer experience. She particularly has a bit of advice for leaders of companies that haven’t had customers in the past but suddenly need to change to a more customer-centric model. ...

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Episode 459

459: Season Intro

1.92 min Mar 9, 2025

Your two favorite hosts are here to tell you about the new topics they’ll cover in the episodes to come. This is a quick intro to the new season, but tune in to learn what you can expect to get in the weeks and months to come.

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Episode 458

458: Bourbon Summit, Season Finale

23.42 min Mar 9, 2025

In this episode, Adam and Jeannie recap everything they’ve learned from the amazing guests this season has witnessed. Moreover, they talk about all the bumper stickers of the season, including their own, the ones they’ve saved for this very episode. And yes, bourbon will be consumed, so ...

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Episode 457

457: Tom Karinshak, Navigating Change at Comcast

25.36 min Mar 9, 2025

2020 has been a hectic year for everyone, but some companies have managed to come out on top thanks to great strategies, care for their customers, and top-notch leadership. Tom Karinshak and Comcast, have managed to do just that in several ways, and he shares all about that and how you can lead your...

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Episode 456

456: Ovetta Sampson, Empowerment Through Design

29.52 min Mar 9, 2025

AI is everywhere, and it influences every life in one way or another, yet people rarely understand it. But Ovetta Sampson has a lot of interesting advice to give leaders who are not yet familiar enough with AI and data. If you want to learn more, you’ll have to listen to this data-driven episode o...

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Episode 455

455: Riaz Raihan, Improving CX with AI

25.97 min Mar 9, 2025

AI is beneficial to some, but a complete mystery to most. It’s a problem that should be remedied as AI can be incredibly helpful to a lot of companies, as long as they implement it correctly. Riaz Raihan and his company Alida know that well, so he is here to talk about how to use it in customer ex...

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