Build Business Acumen Podcast

Now that you have delved into resilience you probably want to create some goals for yourself.

Becoming better at regulating your moods and not letting anything push you down into a negative state of mind really helps in this context. From my own experience, I think that becoming aware of your shortcomings is a huge gift.

Nathaniel Schooler and Nelly Shein discuss resilience goals in this interesting episode.

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Mike was CEO of Telecity, from a market cap of 6 Million to well over 3 Billion… Mike received an OBE (Order of the British Empire) with recognition from Her Majesty The Queen for his contribution to the UK digital economy. Personal branding was synonymous with success! In his business life, Mike was CEO of Telecity, a company he helped successfully from a market cap of 6 Million to well over 3 Billion. Growing the company was quite a journey, with several acquisitions along the way. Mike tells me about his personal brand and how it helped him along the way and how it is longer-lived than a business brand. Visit the show notes here and access to more personal branding resources: https://legacymediahub.com/keeping-your-feet-on-the-ground-with-mike-tobin-obe/ Or visit: https://legacymediahub.com/the-ultimate-guide-to-personal-branding/

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Entrepreneur or business owner which are you Championing Small Business and Medium-Sized Businesses. Brian helps us answer this question:- “Entrepreneur or business owner which are you?” Brian Moran is the CEO of Brian Moran and associates and Small Business Edge, Ex Wall Street Journal and Inc. Magazine. 

Nathaniel Schooler and Brian discuss the importance of knowing if you are an entrepreneur, small business owner or passionate business owner. In addition, we share lots of interesting insights and tips for small business, including understanding the pain points people are facing. Brian runs many different workshops and has been a consultant for 27 years; he has worked at the Wall Street Journal and Inc Magazine.

You can find the show notes here: https://legacymediahub.com/entrepreneur-or-business-owner-which-are-you/

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The future of the high street Eddie McAtominey and I discuss the future of the high street. An old client of mine from when I first started working for myself! I get his last name wrong and we have a good giggle about it at the beginning. Eddie is experienced in retail design, environments, entrepreneurship and as a creative director in his own right, when I first worked into marketing I learnt huge amounts from him and his team. He started off in retail design, with a company called Fitch who is now part of WPP, Eddie designed Ed’s easy diner, but he has also designed a lot of bars, running his own businesses, his skillset was environments. As he developed his business he employed lots of different types of designers, architects and his responsibility over the years was to deliver all the creative, from shop design all the way through into designing the promotional material and in fact psychology of shopping and where you place items on the shelves etc. Quite a bit of science has been involved, knowledge around all areas to make sure the projects were delivered. Eddie has done a lot of identities and recently he has done a lot of network rail identities including the Leak street arches, the graffiti arches under Waterloo.

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Commercial story telling in the age of big data Paul Thies, formerly Vice President of Thought Leadership at Thomson Reuters. The power of culture is amazing and C-suite execs ignore culture at their own peril. Culture allows leaders to reach into the hearts and minds of employees, giving their messaging an air of authenticity that builds trust. More and more companies seem to be taking an interest in thought leadership. 

Here are the show notes: https://legacymediahub.com/commercial-story-telling-in-the-age-of-big-data/

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Return on relationship Ted Rubin has been involved with digital media since 1997 when he joined a company founded by Seth Godin called Yoyodyne. Return on relationship is a term that Ted and I discuss. He didn’t know who Seth was until he joined. Back then most people didn’t know who Seth was, he had made a name for himself as a product manager for Atari. The past seven years have seen new media grow into a force and these days more than ever before we all have a voice. Then we begin to get return on relationship! It takes commitment and time to build your brand, overnight success often takes several years. Usually it takes time to build up your audience and getting return on relationship is not immediate usually. Ted worked with Yahoo in the early days after they acquired Yoyodyne and it really helped Ted to build his knowledge and connections and brand. 

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Building communities (Huff Post Secrets!) This was a super exciting interview on building communities (real-world stories) with Tim McDonald (Former Director of Community at the Huffington Post). He set strategy and oversaw a team of moderators, with over 300 million comments and 70,000 bloggers! We discussed building communities using social media and to build that so it impacts the real world and not just the virtual world. Tim and I explain the successes that we have had on social media, I explained how I got the largest chain of bars and restaurants in the UK to buy beer from me when I used social media to connect with the buyer of the bar. Here Tim explains how he built face to face networking events and used social media to do that, from what he says in this interview you could go ahead and build a huge community online or offline or in fact both. So don’t get caught up with the wrong attitude and be yourself. People thought he did it on his own, but in fact, he was the person who helped the others to make contact with each other. So building communities became an easy thing for Tim to do. We also discussed how to engage with people in the real world at networking events and what to do and not to do. 

https://legacymediahub.com/community-building-real-world-stories/

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Mind Set Game – James Roberts James is one of the people that many of us have admired over the last 10 years, he has faced many challenges in life and understands at such a young age how to control his mind. NB: Audio is a little poor at the beginning from my end read more to learn why… In this episode, he shares so many insights around goal setting, productivity hacks and keeping one’s brain in check as opposed to letting it run wild. He hosts his own podcast mindset athlete podcast and is well over the 100 episode mark… Many of us are running on autopilot and James and I discuss something that James is used to discussing regularly on Mind Set Games Podcast. Despite our internet connection dying and me having recorded the intro and outro on my computer microphone again as opposed to my normal professional-grade mic…I am getting this episode live so that everyone can listen to it today! It is Saturday 22nd December and as it was such an amazing recording I decided to get it live today. Today is time to go shop for presents and sing carols! If you want to learn more about James visit his website or listen to his podcast show Fit Amputee Mind Set Game Podcast

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How to build a successful podcast? Jimmy Star has been immersed in the entertainment industry, and after years of building his brand his show is now really rocking and rolling. In this episode Jimmy explains how to build a successful podcast and get to 4.5 Million listeners a week! Jimmy hosts a super successful web show with Ron Russell that has featured dozens of celebrities and makes the claim of being the #1 web show in the world. Jimmy also wrote a book on Charlie Chaplin which has been turned into a film and it will come out on Netflix later this year. The Jimmy Star show was nominated on the ballot for the Emmy awards, which is a really cool honour considering they are running out of their basement like Wayne’s world. Jimmy’s Twitter account @DrJimmyStar has over 440K followers and is verified by Twitter. Jimmy’s Twitter strategy includes randomly picking 20 people to say hello and have a happy day. Whether they have 20 followers of 20,000 followers Jimmy makes time to engage with them on Twitter and this is part of the reason why he averages over 8 Million Twitter impressions a month. 

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Building Business Acumen with Nathaniel Schooler & Gunilla Shein Former Journalist 25+ Years, author of 23 Business books and Ex Media CEO Gunilla Shein and I discuss what people need to know in business. We both tell some funny stories about building business acumen and deliver lots of valuable information about business management and ongoing learning. Recently Gunilla has been asked about where to begin building business acumen and business skills and she said it boils down to the skills and the courage that you need and it is imperative you find the qualifications and the acumen. If you don’t have the courage and the skills then it will be much harder to create success and building business acumen is crucial! In Silicon valley they do not look at failure in the same way, they understand that without failure there is no success; much like when we were children learning how to walk! Building business acumen is the same in this way. 

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