Sheila Rondeau
* Driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive business environments; fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth.
* Architected strategic partnerships with key clients such as Toyota, Budweiser, PepsiCo, Walmart, State Farm, CVS, Kellogg's, Optimum-Nutrition, General Motors, Macy’s, Essence, GSK, Monsanto, Diageo, Colgate, Rite Aid, P&G, Corona, Pedigree, M&M Mars, Sony, Bacardi, Mike's, Bel Brands, Activision, Ben & Jerry's, Discover, Pfizer, Highmark Health and Clinique.
* Skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition; extensive experience working with industry leading brands on experiential marketing campaigns.
* Accomplished strategist with a history of leading initiatives that spark significant gains in efficiency, productivity, and operational effectiveness.
* Well versed in leveraging superior communications skills and interpersonal savvy to establish relationships of trust to drive sales and exceed corporate objectives.
Areas of Expertise:
* Marketing Leadership
* Fortune 500 Client Base
* Key Advisor to Stakeholders
* Team Leadership
* Marketing Collateral
* Digital/Social Media Campaigns
Career Achievements:
* MOGXP - Serves in interim CMO roles to provide a cost-effective leadership solution to small to mid-sized companies
* MOGXP - Secures clients that include major Fortune 500 brands across multiple industries, encompassing Toyota, GSK, Kellogg's, Optimum-Nutrition, General Motors, Macy’s, Essence, CVS, Monsanto, Diageo, Walmart, Colgate and Rite Aid
* Gigunda Group - Executed mobile marketing tours, pop-up retail stores, public relations stunts, sampling programs, retail promotions, and digital and social media campaigns.
Latest Articles
Do You Really Need a Full-Time CMO? Why the Fractional Model Fits Modern Brands
In today’s fast-moving business environment many brands are asking a fundamental question: do we need a full-time Chief Marketing Officer (CMO) or is there...
Measure Your Marketing Success
Where can you get the ROI for something like a free product giveaway initiative at a concert? The good news is, using technology and being deliberate about your planning can actually make measuring certain aspects of ROI quite easy.
From Concept to Reality: Turning Ideas into Experiential Magic
In the world of experiential marketing, where creativity reigns supreme, the journey from a mere concept to a captivating, memorable brand experience is nothing short of magic. Let’s delve into the behind-the-scenes process that transforms abstract ideas into tangible moments that leave lasting impressions.
Experiential Marketing: Choosing Metrics
Before you tackle any experiential marketing campaign, consider how you'll measure your success. Every marketing campaign requires a method of measurement to determine the ROI or return on investment.
Gen Z and Marketing
Many aren’t yet old enough to vote, but Gen Z consumers wield a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending (according to January 2018 Barkley study), with another few hundred or so billion in influencer spending. In other words, Gen Zers have enormous influence over how their parents and peers spend money, more so than any previous generation. Gen Zers are also demanding different attributes from the brands they are willing to support, so it is essential to know how to market to them.
Cellular Technology and Experiential Marketing
When it comes to experiential marketing, there's a major unifying factor amongst your potential and current customers alike: that little piece of technology that nearly everyone carries around in their pockets or purses.
