Sheila Anderson
MEET SHEILA A. ANDERSON
Sheila A. Anderson, a seasoned professional in both personal branding and the world of modeling, is the driving force behind Image Power Play. With a deep passion for unleashing the power of personal brands, Sheila collaborates with visionary entrepreneurs, accomplished executives, and captivating keynote speakers to help them gain a Return on Image®. This is achieved by providing creative direction to a person's overall image and style while aligning the visual elements of their personal brand.
With almost three decades of corporate branding experience, Sheila combines her creative direction and marketing acumen to craft magnetic personal brands that leave a lasting impression.
Since 1991, Sheila has honed her expertise under the guidance of renowned figures in the image industry having been personally trained by two of only twelve Image Masters in the world.
Sheila, drawing from her background in professional modeling, is a sought-after expert in personal branding and has appeared as a guest on podcasts and local TV shows. Her insights have been featured in reputable publications like Business Insider and Fast Company magazine. She is the author of the book "I.C.U., Breathing Life Back Into Your Personal Brand.”
Through her business, Image Power Play, Sheila offers personal branding and signature style strategies via:
1:1 COACHING, CORPORATE COACHING, WORKSHOPS, KEYNOTE SPEECHES
Sheila@imagepowerplay.com
www.ImagePowerPlay.com
605.310.7166
Latest Articles
The Wrong Words Can Quietly Undo Everything Your Presence Built
Why Verbal Presence Is One of the Most Underrated Tools in Your Leadership Toolkit
In leadership, presence isn’t only visual—it’s verbal. We often invest significant...
Everything Communicates: Lessons from the Cracker Barrel Rebrand
When Cracker Barrel unveiled its new logo and restaurant redesign this summer, it ignited a firestorm. Loyal customers weren’t just critiquing a font; they...
Do You Know Your Customers’ Needs? Here’s Why You Should
The first step to attracting and retaining customers is meeting them where they are and demonstrating you understand their needs. So much of our marketing efforts focus on the seemingly relentless quest to attract new customers to our brand. We strive to offer exciting new products and services and chase industry trends. We create fabulous experiential marketing campaigns to engage with consumers.
Why Should You Participate in Pop-Up Events?
Experiential Marketing can entail a wide array of methods to create an authentic, positive and unforgettable customer connection to your brand. And one way to create a memorable consumer experience is to launch a pop up event. A pop up, or a temporary retail space, is a fun way to introduce potential consumers to your company, and your products or service.
8 Reasons Face-to-Face Interaction is the Key to Experiential Marketing
Experiential marketing, also known as engagement marketing, is called as so because it is an experience which fully engages consumers. They have the opportunity to connect with your brand and product on every level and through all senses.
When it comes to a successful marketing event, we know that face-to-face engagement is the fuel that experiential marketing depends on.
It allows for tactics such as street teams, brand ambassadors, event marketing, product sampling, and consumer engagement.
These are all the ingredients that make experiential marketing so memorable and effective.
If you’re still not convinced why face-to-face engagement is so important and the key to delivering results, stick with us.
Free Sample Do’s and Dont’s
The free sample method is tried and true. Companies have been using it for a long time, and the research shows that people are more likely to buy your product if they have a chance to try it first.
Immersive Examples of Experiential Marketing: A Powerful Strategy for Brand Engagement
Experiential marketing, often referred to as engagement marketing, is a unique marketing strategy that encourages consumers to interact with a brand in a real-world scenario. This innovative approach has gained significant traction in recent years due to its ability to foster a deeper connection between businesses and their customers.
Dressing for Success: Navigating Conference Attire in the Post-COVID Era
In the post-COVID era, professional attire at conferences has taken on a new significance. It's a blend of the comfort we've grown accustomed to during remote work and the traditional professionalism of in-person interactions. Fabrics that offer flexibility, like spandex blends, are key to maintaining comfort without sacrificing style. Additionally, the psychology of color in attire plays a crucial role; blues and greens can convey trust and calm, while neutral tones are safe and versatile for more traditional fields. Accessorizing wisely with subtle yet elegant pieces can elevate your professional look, making a lasting impression in the conference circuit.
The Future of Marketing: Predictions and Trends for 2024
Marketing is an ever-evolving field, with new trends and technologies constantly emerging. As we look towards 2024, there are several key trends that are set to shape the future of marketing.
Understanding Conusmer Behavior: The Key to Effective Marketing
In the world of marketing, understanding consumer behavior is a crucial aspect. It’s the key to creating effective marketing strategies that resonate with your target audience. But what exactly is consumer behavior, and why is it so important in marketing?
Why Your Brand Needs an Experiential Marketing Strategy
In the ever-evolving world of marketing, brands are constantly looking for innovative ways to connect with their audience. One strategy that has gained significant traction in recent years is experiential marketing. But what exactly is it, and why does your brand need an experiential marketing strategy? Let’s delve into it.
The Importance of Experiential Marketing in the Digital Age
The way consumers interact with brands has changed drastically over the last decade. Selling products to customers through a TV commercial simply doesn’t cut it anymore. We’re part of an experience economy where customers largely prefer memorable experiences over material possessions. Savvy marketers have recognized this shift and put more emphasis on experiential marketing.
