MIchael and Bonnie Harvey
Welcome to Business Audio Theatre the Most Effective Onboarding Tool to Reduce Turnover and Increase Engagement
Preserve Founders Legacy through Story Performed by Actors with Sound Effects and Music
DOES YOUR HISTORY, FOUNDING SPIRIT, & GUIDING PRINCIPLES GET LOST OVER TIME?
Does your growth result in specialization, turf battles, corporate malaise, costly employee turnover, and lack of engagement and loss of the big picture?
"Any company that works intentionally on their culture will like this product for on-boarding."
-Bill Higgs, Host, Culture Code Champions Podcast
"TRANSFORMATIONAL ! Tremendous potential for CEO's to tell their story in a new way!"
-Robert Reiss, Forbes Magazine
After building & selling the famous Barefoot Wine Brand and writing the NYT's Bestseller, The Barefoot Spirit, used in 60 schools of entrepreneurship, and after a decade of being trusted advisors to startups, buildups, and buildouts, Michael Houlihan & Bonnie Harvey have developed Business Audio Theatre. As workplace culture experts, they believe the best way to increase engagement and reduce turnover is through story. They believe the
best way to convey business story is through audio theatre provided to new employees on day one. Identification with the founders, their story, and their principles is the basis for identification. Identification is the basis for engagement. Engagement is the basis for longevity. Find out more!
Watch C-Suite TV Interview with Taryn Winter Brill:
Listen to The Barefoot Spirit from the C-Suite Library
Call: 707-484-1600
EMAIL: Sales@TheBarefootSpirit.com
Michael & Bonnie in Action:
1.5 minute: https://barefootspirit.wistia.com/medias/svuthvx4uy
2.5 minute: https://barefootspirit.wistia.com/medias/q1t21okz9f
3 minute: https://barefootspirit.wistia.com/medias/8y5btoyfrw
10 minute: https://barefootspirit.wistia.com/medias/8crj4p1hg9
Latest Articles
Tell Your Story With an Experienced and Award-Winning Team
If you are considering bringing your business story to life in an audio theatre production, you want to make sure that you are engaging...
The Romance of the Wine Business – Not!
The wine business has always had an aura of romance about it. You know – swirl, sniff, sip. Say a few words in French...
Do a Re-Take on Your Miss-Take
As we grow up, we were told not to make mistakes. In school, mistakes could result in poor grades …or worse, lost games! In...
Build Engagement and Loyalty by Sharing the Wealth
Probably the hardest lesson in entrepreneurship is learning how to hire. Sure, you can comb over resumes for the skillsets and experience you are...
Road Trips Are Back! Take Audio Theatre Along for the Ride!
When we started Barefoot Wine, we spent a lot of time in our car. We live north of San Francisco but had customers all...
Discriminating Against Older Applicants Is More than Illegal: It’s bad for your bottom line!
You’ve seen it time and time again. Job ads that say “Recent college grad”, “Digital native” or “Looking for a cultural fit”. Most of...
Temporary Price Cuts Need Thoughtful Wording
WATCH OUT! Customers think any price reductions are permanent!
Especially now, CPG producers must feature a price reduction on their retail shelves. But if they...
The Audiobook Publishers Association Recognizes Business Audio Theatre
Stephen King was there for a special award of recognition. Michele Obama, Meryl Streep, Tom Hanks and other Hollywood stars were lauded for their...
Increase Engagement and Reduce Turnover Using Business Audio Theatre
When the cement is wet, you can move it with a trowel, but when the cement is hard, you’ll need a jackhammer! No illustration...
Is Your CPG Startup Ready for Outside Sales Reps?
Every Consumer Packaged Goods (CPG) business comes to the point where the founder asks themselves—” Am I ready to hire a salesperson?” In order...
How to Effectively Hire Outside Sales Representatives
If your organization can get past the startup phase, where you’re practically running on credit cards, investor funds, or savings, you’ll reach the buildup...
Has Recycling Proved to Be Overly Tedious and Expensive?
Recently, we enjoyed an article written by Michael Corkery for The New York Times about the escalating waste crisis. Titled “Recycling Efforts Stall as...



