Carol Kaemmerer
Promote your brand with authenticity, tact and power.
In 2022, The American Reporter identified Carol Kaemmerer as one of the top 6 personal branding experts after discovering her on LinkedIn. Carol's urgent message about the importance of branding oneself effectively online has reached audiences worldwide through master classes, presentations, and her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power - 2nd Edition. Her passion was ignited when she observed three 50+-year-old executive colleagues who lost their jobs in the 2008 recession conclude that they "guessed that they had retired" after a year of searching unsuccessfully for a new position. Several years later, when Carol's long-term consulting role ended due to a company downsizing, she realized her now-retired colleagues had failed to understand that recruitment for executive roles was no longer dependent on the physical attractiveness of one's resume but on information freely accessible 24/7 via LinkedIn.
Before her personal branding and LinkedIn work, Carol developed messaging and marketing communications materials for a Fortune 500 high-tech medical device company, participating in global therapy and product launches. Since 2011, Carol has been shining her branding brilliance on people rather than products. She helps C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging reflecting their true business passion with authenticity. Pairing her marketing flair and ability to communicate with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium. She also teaches clients how to use LinkedIn graciously to nurture professional relationships and cultivate thought leadership with their ideal audience so they can increase their visibility and influence, attract high-performing talent, and steer their careers.
As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer, specializing in effectively using LinkedIn as a personal branding and business development tool. Businesses engage Carol to create a larger footprint on LinkedIn, teach about LinkedIn and personal branding, provide one-on-one coaching to their top executives, and conduct employee workshops. When employees look good on LinkedIn, the company looks good too.
Carol is an Advisor to the C-Suite Network and an Esteemed Faculty Member of its Women's Coaching and Consulting Council and Thought Council.
For personal one-on-one executive consultation, speaking or training, contact Carol through her website, carolkaemmerer.com or LinkedIn profile.
Latest Articles
Why Senior Leaders Must Realign Their LinkedIn Profile—Now
By Carol Kaemmerer, Executive Branding and Influence Strategist
“What made you successful before may not get you chosen now. Leadership storytelling must evolve as fast...
Flight Training for What’s Next: Leadership Lessons from the Geese
Every morning on my walks around the lakes of Minneapolis, I hear them before I see them — Canada geese, calling across the sky...
Your Digital Storefront: Why Leaders Must Keep It Fresh
On mornings when Minnesota weather keeps me from walking outdoors, I take my exercise at the Galleria, an upscale shopping center near my home....
Freedom to Be Found: Visibility Is the Leadership Skill No One Taught You
In today’s digital-first world, having a LinkedIn profile isn’t enough — not if you want to be found for the high-level opportunities you’re ready for. Too many executives assume visibility happens automatically. But visibility isn’t luck. It’s leadership.
In this article, Carol Kaemmerer reveals why so many talented professionals remain under the radar — and how strategic visibility transforms your LinkedIn profile from a placeholder into a platform. If you’ve ever wondered why the right opportunities aren’t landing in your inbox, this may be the reset you didn’t know you needed.
The Influence Shift: How Today’s Leaders Get Found, Chosen, and Trusted
Today’s executives are being evaluated long before the first conversation—and often, without their knowledge. In this new era of influence, your digital presence is no longer optional; it’s foundational. In this article, Carol Kaemmerer outlines five key shifts redefining how leaders are found, chosen, and trusted. From first impressions that now happen online to the silent signals your profile sends, this is a must-read for any executive ready to lead with clarity, credibility, and visibility.
“You can’t make the impact you’re here to make if people can’t find you.”
The Influence Shift: The Hidden Gap Keeping You Invisible
Brilliant leaders often go unnoticed by those who need them most — not because they lack qualifications, but because they lack visibility.
This article explains why you might be invisible to decision-makers and how you can make The Influence Shift™ to start attracting the right opportunities.
When Staying Isn’t an Option: Preparing for the Unexpected
In When Staying Isn’t an Option: Preparing for the Unexpected, Carol Kaemmerer explores the realities of unexpected job loss and how to navigate this challenging transition. Drawing from her own experience, she shares lessons on resilience, transferable skills, and proactive steps—such as updating your LinkedIn profile and broadening your professional network—to prepare for potential career disruptions. With empathy and expertise, Carol empowers readers to turn unexpected change into opportunities for growth.
The #1 Brand-Buster for Coaches and Entrepreneurs on LinkedIn (And How to Fix It)
A missing logo for your current business on LinkedIn—represented by the infamous "sad gray box"—is more than a visual oversight; it's a brand-busting mistake. This article highlights the serious consequences of incomplete branding for entrepreneurs and coaches, from lost credibility to missed opportunities, and provides actionable steps to fix the problem. Don't let a simple oversight damage your professional image—your brand deserves better.
The Competitive Edge: Why Senior Leaders’ LinkedIn Profiles Matter More Than Ever
In today’s fiercely competitive job market, the demand for skilled talent has reached new heights. For senior leaders, having a strong LinkedIn presence has become essential—not only to build personal credibility but also to position their company as an employer of choice. A well-crafted LinkedIn profile can showcase leadership authenticity, a commitment to growth, and a culture of recognition—all of which are highly appealing to top talent seeking more than just a paycheck.
When leaders take an active role in cultivating an engaging LinkedIn presence, they send a powerful message to potential hires about the values and opportunities that await within their organization. And when this strategy is embraced across the company, the result is a workplace culture that naturally attracts and retains high-caliber professionals. In an environment where talent is scarce, this holistic approach offers a competitive edge that can drive sustainable growth and success.
The Hidden Edge: Why Soft Skills Are the Secret Weapon of C-suite Leaders
This article explores the pivotal role of soft skills in C-suite leadership, emphasizing how competencies like emotional intelligence, communication, adaptability, conflict resolution, and cultural competency are essential for success at the highest levels of an organization. It discusses the importance of these skills in navigating complex interpersonal dynamics, driving strategic initiatives, and fostering a cohesive workforce. The article also offers practical advice on how executives can effectively showcase their soft skills on LinkedIn to enhance their personal brand and attract new opportunities.
From Ordinary to Extraordinary: Highlighting Personal Differentiators on LinkedIn
Standing out on LinkedIn requires more than just listing job titles and responsibilities. Highlighting personal differentiators—unique qualities, skills, and attributes that set you apart—can transform your LinkedIn profile from ordinary to extraordinary. These differentiators help communicate your professional story, attract the right opportunities, build trust and credibility, and enhance engagement.
Attract Your Ideal Clients with a Customized LinkedIn Headline
The Headline is the first descriptive text people see about you and also the first text encountered by LinkedIn’s algorithm. So it should be fabulous, right? Unfortunately, in the vast majority of LinkedIn profiles, the headline is auto-filled with the individual’s job title. Not only is that not very descriptive, it also is not an efficient way for the right people to find their way to your door. A job title does not convey nuances of who you typically serve or how you serve them. In this article, I offer some examples of professionals with the same job title who serve their clients in very different ways and offer guidance you can use to write your own powerful profile.
