All Business with Jeffrey Hayzlett

2021 is almost in the books, and we’d like to look back at what we learned. In this episode, you’ll hear key business insights from our top guests over the past year. You’ll get a glimpse into the future, a look at the past, and get business insights from a 5-year-old. Jeffrey learned a lot this year, and we hope you did too. Thanks for listening. We’ve got a great 2022 planned, with more of the top minds in business and a few surprises. Stay tuned.

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You’ve probably heard the saying “everyone has a book in them.” Today’s guest not only believes it, but he’ll help you get your story out into the world. Michael Beas is the CEO of Atlas Elite Publishing Partners, a firm helping writers get their books from concept to the shelves or e-reader. He also helps re-brand existing books from dust gatherers to best-sellers. Michael says you should see books as a calling card to help you stand out from the others in your category and use it to validate your position in your field. Michael also offers his honest opinion on what many first-time authors get wrong and what to avoid when you’re looking for a publisher. Listen to this episode if you’ve ever thought about writing a book but don’t know where to start.

Connect with Michael: https://www.atlaselitepublishingpartners.com/

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Business and sports collide in this episode of All Business. Guest host Tricia Benn, Chief Community Officer of the C-Suite Network talks with Mark Pattison, Senior Vice President of Business Development at Sports Illustrated and one of only two former NFL players to climb all 7 summits. Mark shares how his background in sports, and how an idea from a basketball coach guided him to success on and off the field. He also talks about the teamwork it takes to climb some of the world’s deadliest mountains, how there are certain team members who turn out to be the most impressive, and how being mission-driven guides it all.

This episode of All Business was recorded during a recent C-Suite Network Digital Discussion. To participate in the conversation, join the C-Suite Network: https://c-suitenetwork.com/executive-membership

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Dov Baron is known for a lot of things. He’s a top podcaster, best-selling author, and in-demand international speaker. Do you want to know what he doesn’t like? Ask-holes. What’s an ask-hole? It’s the difference between asking questions and being curious. That’s just some of the wisdom you’ll hear on this episode of “All Business with Jeffrey Hayzlett.” Dov is the leading authority on Emotional Source Code© and the Anatomy of Meaning©. He and Jeffrey talk about what makes up your Emotional Source Code© and how not understanding it can lead to manipulation. They also talk about the importance of community in business and why we’re not really afraid of failure. There’s something else keeping us from trying something new.

Connect with Dov: https://www.dovbaron.com/

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Do you do your job or the job that needs to be done? You should focus on the WIN (What’s Important Now) according to best-selling business author, Liz Wiseman. Her newest book, “Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact,” claims everyone on your team wants to contribute. Those that can find it exhilarating. Those that can’t find it exhausting. How do you make sure you are helping your team contribute? By giving them safety and stretch. Liz explains to Jeffrey how to do it. Liz also tells you how to find the impact players on your team and how you can become an impact player yourself. If her name sounds familiar, you might have read Liz’s first book “Multipliers” a best-seller that recently turned 10 years old and is a go-to for leaders at all levels.

Buy Impact Players: https://impactplayersbook.com/

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Satisfaction is a one-way ticket to the business graveyard. That’s just one nugget from today’s guest Jon Picoult. Jon recently released his first book, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.” He is also the founder of Watermark Consulting, a firm helping businesses keep their customers. Jon says most businesses don’t meet customers’ basic expectations, adding those who have a need for a customer service department are doing something wrong. Jon introduces Jeffrey to the idea of a company’s onstage and backstage roles and how everyone in an organization plays a role in the customer experience. Jon also emphasizes the importance of keeping customers happy in the age of the social media megaphone.

Buy the book: https://watermarkconsult.net/jon-picoult/books/

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Not all customers are worth keeping according to today’s guest, Jonathan Byrnes, author of the recently released book, “Choose Your Customer: How to Compete Against the Digital Giants and Thrive.” Besides being a best-selling business author, Jonathan is a Senior Lecturer at M.I.T. and founding partner of Profit Isle. During the discussion, Jeffrey and Jonathan talk about how business has moved from the age of mass marketing generals (think General Motors, General Mills, General Electric) to the digital age and how your company can compete by choosing your customer. Jonathan is explicit, not every customer is a good customer and why it’s sometimes okay to let some walk away. If you want to hit your profit peak, but find your company suffering from profit drain, listen to this episode of “All Business with Jeffrey Hayzlett.”

Buy the book: https://www.amazon.com/Choose-Your-Customer-Compete-Against/dp/1264257090

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Podcasting is booming. While we all might have a favorite podcast, finding something new to listen to sounds like can be difficult. That’s where Goodpods come in — an app that bills itself as the “Instagram of Podcasting.” On this episode of “All Business,” Goodpods co-founder JJ Ramberg joins Jeffrey to talk about why she and her brother, Ken, started their own business. JJ also talks about Goodpods’ growth over the past year, how the power of community is helping podcast discovery, and a few tips for people looking to get into the podcasting game.

Check out Goodpods: https://www.goodpods.com/

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Companies of all sizes invest $128 billion in training, but very few are investing in education, according to today’s guest. Vivek Sharma is the CEO & Co-Founder of InStride, an online education platform that helps businesses reshape employees as learners. Vivek also released a new book titled, “C-Spark: CEO-Led Workforce Education for the Age of And.” During the conversation, Vivek and Jeffrey delve into how employees work to learn all while learning to work. Not only will it help employees keep up with the latest skills, but it can also help close the talent gap; however, there’s a trick to investing in worker education. Vivek says that for your company’s education program to be successful it should help drive the overall business goals. He also explains why he’s called our current era the “Age of And” and how worker education helps everyone, even if the employee leaves your company.

Learn More about InStride: https://www.instride.com/

Buy C-Spark: CEO-Lead Workforce Education for the Age of AND https://cspark.instride.com/

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Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of “All Business with Jeffrey Hayzlett,” Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they’ve enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn’t just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main’s strategy to gain a “share of closet.”

Learn more about Mizzen+Main: https://www.mizzenandmain.com/

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