The Inside Story on Franchising

Natalie Kroth is extremely knowledgeable about helping businesses keep track of what it really costs to have an employee because of employer contributions including salary pay, benefits and unemployment tax.

Natalie is the Business Development Manager for Unemployment at The Matrix Companies. Matrix is a third-party company that does unemployment management, which is essentially unemployment cost control, and operates in all 50 States.

Natalie shares how the team at Matrix can mitigate or alleviate some costs and burdens on the backend of employee salaries. 

In our conversation, we discussed:

·        The actual cost of hiring employees.

·        Especially with franchises, high employee turnover can add additional costs.

·        The difficulty of getting employees back to work.

·        Building the case for the employer when there are excess unemployment claims and fraud.

·        The cost of mismanaged claims.

·        Matrix has propriety software to document employee unemployment claims.

Enjoy the show!

Connect with Natalie:

Website: www.matrixTPA.com

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest, Sandro Moor, is the CEO and Chairman of Asentiv World. Sandro has received several international awards in referral marketing, strategy marketing, and business development. Those awards are reflective for his passion to help entrepreneurs build their own networks and a business that leads them to a spectacular life.

Asentiv is a franchise training and consulting company with a global reach. And Sandro will emphasize that it helps companies build their own networks, and it’s not a social network.

In our conversation, we discussed: 

·        Considerations when operating an international franchise.

·        Implementing internal and external global standards.

·        Asentiv in the offline and online world.

·        A structured approach to help business owners build their own networks.

Enjoy the show!

Connect with Sandro:

Website: https://asentiv.com/

Facebook: https://www.facebook.com/asentiv/

Twitter: https://twitter.com/asentiv

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Craig Schulze is an entrepreneur who spent 20 years in the fitness and wellness industry. He started working at a fitness club and then bought it. Within three years he owned five franchises and then helped the company set up 22 more. 

During that time, Craig was a multi-award-winning trainer in Australia. He used extra income in the third year of his growing franchises to sell wellness products, which are distributed around the world. In 2015, he sold his fitness clubs and became an investor in private companies and investment properties.

Craig’s vision and values are based on creating a lifestyle by design that includes financial freedom. Today, he is inspiring others to do the same through his coaching programs and educating people how to make the most of their “One Shot at Life.” 

In our conversation, we discussed:

·        Working in an organization where he liked their franchise business model.

·        Business opportunities are available at any age.

·        The benefits of working with a franchise consultant.

·        Timeframes for getting returns on investment.

·        Financial risk taking and preparing for a rainy day.

·        The right time to invest in a franchise.

Enjoy the show!

Connect with Craig:

Website: www.craigschulze.com

Facebook: @craigdschulze

Book, One Shot Movement: https://www.craigschulze.com/one-shot-movement/

Connect with Ricardo:  

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest has spent a lifetime in the world of franchising. John Francis, aka Johnny Franchise, was exposed to the business when he was just a child in his family’s hair salon system, “The Barbers,” the 1,000-plus unit, publicly traded and international organization that franchised the brands Cost Cutters, City Looks and We Care Hair.

With over 25 years of hands-on experience in franchise industry, John has served as a franchisee, franchisor, investor, and a board member of organizations such as Sport Clips, Inner Circle, Office Pride, Seva Beauty, Big Frog T-shirts, PostNet and the International Franchise Association.

Today, John shares his expertise and experience as a consultant advisor, to help franchise systems achieve their highest level of success. John’s goal is to help people get it right. 

Some topics in our conversation include:

·        Franchising is a great opportunity, but it’s not for every person or business.

·        Franchising opportunities-take your time and do your homework.

·        The Franchise Lifecycle program for franchisors.

·        The Board of Advisors Development Program for the owner and founder.

·        Preparing for future changes in the system-how to take it to the next level.

·        Why procrastination is the biggest downfall of successful minds.

Enjoy the show!

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnnyfranchise/

Website: https://johnnyfranchise.com

Instagram: https://www.instagram.com/thejohnnyfranchise/

Twitter: https://twitter.com/John_Francis_MN

Facebook: https://www.facebook.com/TheJohnnyFranchise/

Clubhouse: @johnnyfranchise

Connect with Ricardo:

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Given their work in the military, it almost seems unlikely that my two guests would start a tattoo franchise. They have identified a growing mainstream market and are taking a fresh approach to appeal to these customers.

Maria Joukov is the CEO and co-founder of inq Tattoos. Maria’s career started in the Department of Defense, where she supported high priority accounts for the US military, Intelligence Community, and lawmakers. Maria then launched a boutique consulting company that serves the US Intelligence Community and has employees in multiple states.

Pete Joukov is Co-Founder of inq Tattoos. Pete served in the Navy for five years and completed multiple deployments, leading military personnel on five continents. After leaving military service, Pete led a strategic cybersecurity planning initiative in the Pentagon that spanned the entire Department of Defense, and later led teams of consultants and engineers at NetApp.

In our conversation, we spoke about:

·        Meeting the mainstream market’s expectations.

·        The reasoning behind the clean, sterile boutique feel.

·        Designing customized tattoos.

·        A franchise model with full support and attention to detail.

·        Teaching the franchisee about digital marketing and supplying templates.

·        The veteran’s preference program.

Enjoy the show!

Connect with Maria:

LinkedIn: www.linkedin.com/company/inqtattoos

Website: www.inqtattoos.com

Instagram: @inqtattoosfanchising

Instagram: @inqtattoos

Linked In: https://www.linkedin.com/in/mariajoukov/ 

Connect with Pete:

Linked In: https://www.linkedin.com/in/peterjoukov/ 

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Just about every entrepreneur has the dream to make money and be successful to grow and expand their business. Justin A. Goodbread, a nationally recognized financial planner, educator, wealth manager, and entrepreneur, gives a reality check to business owners that, in fact, 80% of their net worth is in their business and there’s only a 4% chance of selling the business for what an owner truly thinks it’s worth. And only 13% of business owners can sell their business. 

With Justin’s methods, he helps owners add value to their companies, strive and succeed. Justin is a CFP®, CEPA®, CVGA®, owner of Heritage Investors, LLC., Heritage Business Advisors and FinanciallySimple.com He is a three-time recipient of the Investopedia Top 100 Advisor award and the Exit Planning Institute’s Exit Planner Leader of the Year.

In our no-nonsense conversation, Justin shares how business owners can reach that dream, including: 

·        Why business owners need to “replace” themselves.

·        Addressing the eight fundamental areas of business.

·        The strategic plan-objectives and tactics.

·        Have a detailed marketing plan before you buy a business.

·        Be patient and keep the big vision.

·        Streamlining systems.

Take notes and enjoy the show!

Connect with Justin Goodbread:

Website: financiallysimple.com

Website: Heritageinvestor.com

Facebook: Justin Goodbread

Instagram: @justingoodbread

Youtube: Financially Simple

Linked In: Justin Goodbread

Twitter: @justingoodbread

Connect with Ricardo Matos:

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Every company or organization wants a logo. That logo is just a small part, but an essential part of building a brand.

Dennis Michael is an experienced graphic designer who specializes in logo design and brand building. Since 2002, he has worked with many B2B to B2C companies, large and small, creating hundreds of logos and building dozens of brands.

Dennis has a process for creating logos and brands, and it starts with asking a business owner about their core values and purpose. Later, the discussion turns towards what do they want the logo to communicate to the customers they serve.

In our discussion, Dennis discusses the process of logo creation including:

·        Let the logo tell the story.

·        Focus testing with your target market.

·        Design your logo to be timeless.

·        Doing an assessment of your current brand.

Take notes and enjoy the show!

Connect with Dennis:

Websites: http://wakecreative.ca 

https://holeshotbrandworks.com

LinkedIn: ca.linkedin.com/in/dennismichael/ 

Twitter: http://twitter.com/thatguydennism

Instagram: @wakecreative @holeshotbrandworks 

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tony Alvarez is a former district director of the Small Business Administration (SBA) in the San Antonio district office. He has a wealth of experience of working with the Small Business Administration along with operating and having relationships with four premier national franchisers. Tony is a leader in the entrepreneurial community and passionately helps the Hispanic community to develop and grow their businesses.

We spent a lot of time talking about the services of the Small business administration, and Tony’s franchise experiences, including:

·        The SBA does not give loans, but may guarantee the loan that you’re borrowing from the bank.

·        SBA can assist in writing business plans and integrating the plan with a business loan request.

·        Colleges also have resources.

·        Reasons to get involved with a local Chamber of Commerce.

·        Overcoming a challenge that finally led to the success of a Little Caesars franchise.

I hope you will check out the services of your local SBA.

Please let me know your thoughts!

Connect with Tony:

YouTube: https://www.youtube.com/watch?v=rjrg_b2Xcyw

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

After 18 years of working in television broadcasting, Leslie’s contract wasn’t renewed. She took the leap and started a new career path. I had the privilege of advising Leslie when she launched her business from square one. Four years later, Leslie is a success story running her own media relations agency.

Leslie’s years of being in media have taught her the importance of sharing your message through storytelling, why it must be compelling, and how to reach your target market. In our conversation, she shares some of her expertise including:

·        Why every business owner needs to be a storyteller.

·        Public relations–a method of organic news coverage.

·        Why video is key to spreading your message.

·        Overcoming the fears of being on camera.

Leslie knows how to work in news, public relations, and social media. Her international experience will help you navigate the complex world of digital media. Plus, her tips and insights will give you confidence to tell your story.

Please let me know your thoughts!

Connect with Leslie:

Website: www.LeslieBohl.net

Instagram/Twitter/LinkedIn: @LeslieBohl

Facebook: Facebook.com/LeslieBohlMedia 

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your organization have a CFO? Regardless of whether you have one within your business, you may benefit by having multiple CFOs who can contribute and collaborate with you to quickly and systematically expand your business’s knowledge and growth.

Brooke Lively is the founder and President of Cathedral Capital, a team of CFO’s and Profitability Strategists who help entrepreneurs turn their companies into profitable businesses. After earning her MBA in Investments and Corporate Finance, Brooke built a seven-figure company in less than two years. As a Chartered Financial Analyst (CFA), she and her team work with Hall of Famers, INC 5000 businesses, CEO’s, and Small Business Owners.

We discussed the advantages of using additional advisors and how her company works with businesses including:

·        Understanding the cash flow process.

·        Her Six Number process.

·        Streamlining methods for understanding product price structures.

·        How Fractional CFOs can contribute to your organization’s growth.

·        Understanding marketing strategies for profitability.

·        Client conversion cycles.

Having a team of CFOs can give a new perspective to operating your business. Please let me know your thoughts!

Connect with Brooke:

Website: www.cathcap.com

LinkedIn: www.linkedin.com/in/brookelively and https://www.linkedin.com/company/cathedralcapital/?viewAsMember=true

Facebook: https://www.facebook.com/CathedralCapital

Instagram: https://www.instagram.com/cathedralcapital/

Twitter: https://twitter.com/cathcapcfo?lang=en

Book on Amazon: From Panic to Profit

Connect with Ricardo Matos

Website:  https://srsfranchise.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices