That’s the bottom line. And the only relevant question is, “What’s it worth to you?”

As a Service Provider, I’m supposed to solve a problem, right? People only care about solving their problem, so don’t bore them with what you do, or why, or how. JUST SOLVE THE PROBLEM!!!

For purposes of this article, the problem I solve is this:

You’re about to throw away the most valuable asset you have: yourself, and everything you stand for. And my job is to catch you in the act, talk you down, and show you how to wear your flowers like armor.

The International Trade Administration states that “Intellectual property (IP) refers to creations of the mind: inventions; literary and artistic works; and symbols, images, names and logos used in commerce.” They add that,

“Businesses are often unaware that their business assets include IP rights. Your intellectual property is a valuable intangible asset that should be protected to enhance your competitive advantage in the marketplace.”

I resonate with that piece, because most often your Personal Brand is a valuable intangible asset that enhances your competitive advantage. It’s not so much about putting a price tag on it. The value of your Personal Brand increases the more you develop it.

In fact, the stronger your Personal Brand, the easier it is to:

• Increase Confidence
• Gain Scalable Influence
• Achieve Purpose-Driven Success
• Build Your Legacy
• Protect Your Reputation

and a whole host of other things, depending on your goals.

What it really boils down to is actualization of your potential.

Many of my clients seek to distinguish themselves from the “company brand.” The amazing thing, and the reason I do what I do, is that your Personal Brand is sooooo much bigger than the company brand. And that’s true regardless of how many billions of dollars in revenue a given company generates. As the CEO of a company, or the Founder of a business, the “company” is merely a piece of you, or an element in your ecosystem.

So, while it’s perfectly reasonable to lay out specific goals and project returns, the truest value of your Personal Brand depends on the commitment you make to nurturing it.

If you liked this article, subscribe to my Selling the Truth Today newsletter, and book your complimentary Personal Brand Audit now.