YES, BRAND with Hersh Rephun

In this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who’s ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.

Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.

A former brand leader at the Procter & Gamble Company – perhaps the most significant global organization and advertiser – Yamilca has spent decades helping brands and individuals create unforgettable experiences.

Find Yamilca:

www.bespokebranding.io

https://shows.acast.com/brand-therapist/episodes

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

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on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and understanding of brand essence and archetypes
(1:55) Guest introduction: Yamilca Rodriguez
(3:11) Comparison between personal branding and B2C branding
(7:34) Deep dive into personal brand archetype with Yamilca Rodriguez
(11:16) Maintaining professional boundaries and fears in personal branding
(15:12) Who is ready to build a personal brand? Understanding the ‘why’
(17:10) The dual nature of personal branding: Revenue and personal fulfillment
(19:27) Yamilca Rodriguez’s personal journey and the influence on her work
(21:57) Future of personal branding: Yamilca Rodriguez’s vision
(23:41) Conclusion and future plans for the show

High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for ‘Billionaires in Boxers,’ Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.

Website URL & Social Media Accounts

https://www.linkedin.com/in/philippelucha/

https://billionairesinboxers.com/

Contact: vipbookings@billionairesinboxers.com
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

(0:00) Introduction and background of Phil Pelucha
(5:08) Discussion on the importance of recognizing one’s superpower
(8:50) Phil’s concept of collaboration and innovation in business
(12:25) Phil’s formula for brand success: visibility + credibility = profitability
(16:24) Phil’s superpower: spotting future industry leaders and giving them a platform
(20:10) The harsh reality of industry exposure: networking or paying for visibility
(22:33) Phil’s personal journey: from hardship to success
(24:18) The power of podcasting as a networking tool
(29:24) The 4 P’s method: Purchases, Partners, Promoters, and Platforms
(35:25) Final thoughts: Stop waiting to be discovered, invite yourself
(36:02) The importance of self-invitation in your industry
(36:22) Encouraging subscription and reviews

How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka “The Book Professor.”

Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.

Find Nancy:

https://thebookprofessor.com

https://stonebrookpublishing.net

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and discussion on brand excellence with Nancy Erickson
(1:23) Nancy Erickson’s journey and role as the book professor
(3:17) Diving into the process of ghost writing and self-writing
(6:18) The benefits of writing a book for business branding and exposure
(9:02) A look into Nancy Erickson’s favorite book project
(12:32) Repurposing book content and the importance of unique viewpoints
(15:00) Exploring the balance of profit and purpose in book writing
(17:22) The transition from fiction to non-fiction and building a following
(20:20) The pitfalls of cutting corners in publishing and maintaining brand voice
(23:51) Series writing for brand footprint and using book writing for brand extension
(28:11) Closing remarks and call to action

Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.

In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.

All Things Alex:

https://podmatch.com/guestdetail/1590577274896×703756399245430300

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and Hersh Rephun’s creative introduction to the podcast
(1:20) Guest Introduction: Alex Sanfilippo and his company Pod Pros
(3:18) Alex’s Journey: From Corporate World to Podcasting
(8:21) Launch and Evolution of Pod Match
(11:04) Creation and Purpose of Podcast SOP
(13:05) Strategies for Staying on Top of the Podcasting Community
(15:35) Role of Third-Party Validation in Business
(17:01) Discussion on Scalability and Growth of Businesses
(20:23) Introduction to Pod Lottery: A Unique Service for Podcasters
(24:19) Final Thoughts: Authenticity, Passion and Consistency in Branding
(25:52) Closing Remarks by Hersh Rephun

At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.

This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.

Free Gift: https://www.bit.ly/walk2wealthgift

Find John Mendez:

https://www.linktr.ee/walk2wealth

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and John Mendez’s background
(1:02) Introduction of Hersh Rephun and the podcast
(2:32) John’s brand and mission with Walk to Wealth Podcast
(5:45) Impact of the pandemic on John’s career decisions
(10:08) John’s journey into real estate and the inception of Walk to Wealth Podcast
(16:10) John’s decision to leave college and focus on his interests
(19:23) John’s realization and shift in focus towards helping young people
(24:57) John’s long-term vision for impacting more lives through his podcast
(26:26) Hersh Rephun’s personal journey towards entrepreneurship
(33:58) John Mendez shares the inspiration behind his mission statement
(37:53) Closing remarks and call to action for listeners

Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase “YES, BRAND Method” when referring to how I work with clients…and this seemed like the right homage to his way with branding!

Find Vinnie:

vpe.tv

vpe.tv/quuu

vpe.tv/fascinate

@vinniepotestivo @ihaveapodcast

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and the concept of Yes Brand
(3:02) Vinny’s journey from MTV to podcasting and discussion on ownership of image and properties in TV shows
(9:26) The importance of creating content that makes an impact and Hersh’s experience pitching to MTV
(27:22) Vinny’s work with Jessica Simpson, the evolution of reality TV and the rise of influencers
(32:41) Discussing the concept of authenticity in brands and the importance of diversity and inclusion in brand representation
(38:41) The change in the television industry, the growth of podcasting and Vinny’s talent lineage
(45:25) Vinny’s transition from casting to podcasting and the concept of ‘mediatizing’

Welcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy’s “Red Dress Moment,” and since then she’s been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life.

In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild at Universal, UCLA, and iDate.

Find Kimmy:

https://kimmyseltzer.com/

http://bit.ly/Charisma_Quotient

TEDx Talk: How Marketing Yourself Attracts Love

https://youtu.be/weddeJFheAQ

Dating IRL Show: www.DatingIRL.TV

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and Guest Kimmy Seltzer’s Background
(4:30) Discussion on Self-Love and Kimmy’s Upbringing
(10:42) Kimmy’s Transformation and Confidence Realization
(14:19) Role of Wardrobe and Props in Shaping Identity
(16:18) Importance of Image in Business and Personal Relationships
(19:27) Kimmy’s Approach to Improving Personal Image
(20:02) Kimmy’s 3 C’s Approach: Cut, Color, and Confident Clothing
(22:08) Strategic Use of Colors in Personal Branding
(24:24) Episode Wrap-Up and Teaser for Next Part

Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka “Your Social Sherpa.” I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard.

We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals.

For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking – from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.

Connect with (shy-lee) Shaily Hakimian (hak-e-me-in) here:

http://YourSocialMediaSherpa.com

https://twitter.com/intent/user?screen_name=hakimian45

https://www.linkedin.com/in/hakimian45/

https://www.tiktok.com/@hakimian45

https://www.youtube.com/channel/UCsbk3e9sGJe7AK8hBhTmj8A

https://www.instagram.com/hakimian45/

https://www.facebook.com/hakimian45

http://www.shailyhakimian.com/

https://www.shailyhakimian.com/podcast

https://podmatch.com/member/hakimian45

https://medium.com/@hakimian45

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha…

(0:00) Introduction and Shaily Hakimian’s branding journey
(1:43) Discussion on Shaily Hakimian’s brand and ‘message therapy’
(3:16) Shaily Hakimian’s transition to professional social media consulting
(6:40) The importance of authenticity and personal branding
(8:20) The dark side of social media and sustainable strategies
(10:16) Role of content and understanding your audience in branding
(14:37) Sustainability in relationship building for brands
(19:14) Shaily Hakimian’s personal brand and approach to business
(24:55) Shaily Hakimian on building a flexible schedule and her passion project
(26:16) Shaily Hakimian on the importance of being yourself and opening doors
(27:45) Shaily Hakimian shares her experience with debates in various communities
(28:29) Hersh Rephun wraps up the episode and calls for reviews and subscriptions

In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it.
If you want to learn something new about YOUR personal brand, take Kelly’s Quiz! https://kelly-fjns9c1j.scoreapp.com

Learn more about Kelly Lundberg https://kellylundbergofficial.com

Want to know more about her business Brand YOU Creators https://brandyoucreators.com

(0:00) Introduction and guest Kelly Lundberg’s background
(4:07) Concept and journey of ‘Yes Brand’ podcast
(9:21) Discussion on personal branding and its importance
(15:33) Benefits and balance of having a personal brand
(20:14) Identification with clients and audience engagement in personal branding
(26:25) Behind the scenes and sneak peek into Kelly’s upcoming book
(29:24) Kelly’s personal life and connection with her Scottish roots
(31:05) Kelly’s future plans, goals and new social media endeavours
(33:01) Closing remarks by Hersh Rephun

In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley’s favorite aspects of working in PR are also explored.
Plus: Freestyle Rapping!

https://ericzuley.com/about/

Eric Zuley 22 time award winning entreprentainer and best selling author of The Influence Effect with contributors in the book like Sharon Lechter, Sir James Dentley JD3TV, Kate Linder from Young and The Restless, Frank Shankwitz Creator Make A Wish Foundation just to name a few. He js the founder/CEO of eZWay Network which is the hun for his promotions agency, tv, podcast network, magazine, social network and directory reaching millions. With over 2500 high quality happy members. Mr Zuley has been seen on NBC, Fox, ABC, CBS, TMZ, Washington Times, E! And has been featured in over 13 magazine covers like Hollywood Weekly Magazine, Influential People, Your Success, just to name a few… Eric hosted The EZ Show which produced 52 episodes and EZ TALK LIVE with 99 episodes which has been viewed on KDOC, KXLA, Roscoes Chicken and Waffles TV and more! Eric has over 22 years of experience promoting and branding businesses and now created a simpler way to automate it. Eric has mastered the art of turning content into cash, data into dollars and relationships into results!

(0:00) Introduction and guest Eric Zuley, CEO of EZway Network
(3:17) Importance of visibility in business and branding
(6:38) Eric Zuley’s background and evolution in business
(15:03) The role of fun and personal character in business
(17:17) Importance of domain names in branding
(18:09) Eric Zuley’s stage appearances, TV features, and monetizing content
(21:30) Insights on product placement, advertising, and relationship building in business
(24:18) The model and evolution of EZway TV
(32:17) Perception of paid media vs earned media and services offered by Eric Zuley’s business
(37:06) Discussion on organic exposure, viral marketing, and monetizing content
(44:26) The significance of customer satisfaction and success stories in business
(46:06) Wrap up, promotion of YES, BRAND and branding services