Writing To Get Business

Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a coherent and practical approach to achieving this essential goal. He presents this focused and accessible in his book, Radical Value.

Check out Mark’s Writing to Get Business podcast where he covers these topics:

• What inspired Mark to write a book.
• How Mark chose a topic.
• The key criteria to consider in writing about a complex subject
• If you can persuasively express your principles, you will build your consulting practice.

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John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. He describes in detail what inspired him to write on the subject, how he decided to write a book, and how he built a team of 250 beta readers. This blueprint for success is full of invaluable information.

Check out this episode of Writing to Get Business.

• Do writing deadlines help get a book completed?
• Why are beta readers important to a book’s success?
• What fear must you overcome to successfully market your book?
• How do you handle information people give you in interviews?
• What three behaviors are essential to writing a valuable book?

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Harriet Tubman Wright has a message for any woman who feels stuck in the role of caretaker: You can’t take care of others unless you take care of yourself first. Her business, “The Wright Resort, Your Soul Safari to Success,” focuses on developing the leadership potential of mature women. Releasing Stress, Creating Serenity, A Body Mind Spirit Self-Care Primer for Busy Women, her first book, teaches self-care practices for the body, mind, spirit, and soul. If you want some guidance on radical self-fulfillment, you’ll appreciate this episode of Writing to Get Business podcast.

• Why you should release the ideas about who you should be so that you can become who you really are.
• What is a key factor in living your passion.
• Who is the most important person to get your time?
• How do you keep time commitments.
• Create an environment that supports your writing discipline.

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Jeff Brandeis began his working life as an accountant, but his history shows his facility for choosing the less traveled—or at least less likely. He became involved in sales, learned neurolinguistic programming, and has written two books detailing the sales process he’s developed. These books, Done Deal, and Becoming A Rainmaker for Accountants and CPAs, provide practical, step-by-step advice on selling.

• What should you never do during a sales process?
• What should you always ask a prospect for?
• What key attitude on your part will establish rapport with an employee?
• What process do people such as attorneys and CPAs need to learn to succeed?
• What vital lesson in communication does Neurolinguistic Programming teach?

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Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you.

• How did Susan shift from teaching people about exhibiting and marketing to having a publishing company?
• What is the benefit of customizing a book?
• How can you alter one book to reach many audiences?
• How did Susan expand the scope of her publishing company?
• What is the most important thing to know about book marketing?
• How can your books earn you much more than book sales?

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If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the maximum marketing value from your own publishing ventures.

Tune into this episode of Writing to Get Business to hear Pat Iyer and Adam Kipnes chat. They reveal:

• What is one powerful reason to write a book?
• What must you always keep in mind to communicate your message?
• What is a key criterion for writing a book?
• What information source can provide material for books?
• Can five minutes of writing daily really make a difference?

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People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her business, get speaking gigs, and participate in life-changing projects.

• Check out what our guest has to say on this edition of Writing to Get Business.
• Long books, especially in the how-to and business genres, have lost selling power.
• If your first writing project doesn’t turn out well, move on to something new.
• A collection of small, absorbable ideas is an increasingly popular book style.
• You can adapt the “tips” concept for speeches and seminars.
• A strong publishing history can lead to unexpected benefits.

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Do you worry about writer’s block? Do you get great ideas that you later forget? Do your creative and editorial minds fight each other? If any of these are true for you, you will benefit from this interview with best-selling author, Marjorie Saulson.

She has dealt with all of these issues in her own writing, and she will share the simple solutions she’s discovered and practiced.

Tune into this episode of Writing to Get Business Podcast for these tips.

• What is the ideal length for a paragraph?
• Where is the best place to begin writing your book or article.
• How can you catch errors?
• When you hire an editor, be coachable by listening to her/his recommendations.
• What can your unconscious wisdom tell you?

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If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach, matched with her collaboration with a book coach, produced an award-winning book.

Listen to this episode of Writing to Get Business to discover tips like these:

• Speakers who have books earn more than speakers who don’t have books.
• If listeners are engaged with your message, they want to continue that engagement by reading a book by you.
• Readers will learn from and emotionally connect to stories in your books.
• A book coach can play a vital role in shaping and improving your book, especially by keeping you on track and committed to the work.
• Authors are increasingly seeing independent publishing as a way to get their books out in a timely way and to have more control over the publishing process.

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Julie Ann Sullivan, author of six books, began with a self-printed book. Each of her following books developed in sophistication and broadened outreach, including a best-selling compilation volume. As her career has shifted, so has the focus of her books. Her approach to her career and her writing demonstrates a flexibility and an intuitive grasp of what her audience needs from which any would-be writer can learn.

Listen to this episode of Writing to Get Business. You’ll discover

• Ask yourself: What’s your “why” for writing a book.
• If you give a course, you can increase its value by pairing it with a workbook.
• The more effectively you can focus on a niche, the more success you’ll have.
• Participating in a compilation book can provide valuable publicity.
• When you’re considering writing a book, always consider the time and money investment.

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