Writing To Get Business

Do you feel the urge to share a story from your life in writing but feel intimidated by the idea of writing an entire book? Amy Szumstein, a nurse and nutrition counselor, who has many varied personal and professional experiences, found that contributing a chapter to a compilation book encouraged her to consider to writing at least one book on her own. Her story could inspire you to do the same.

Amy never saw herself as a chapter author and agreed to the project to when the person said, “You’ve got a lot of stories to tell.” Amy thought to herself, “There is no better way to tell a story than to write it down.”

I bet you also have a lot of stories to tell, don’t you? If you were approached, would you agree to help out the person who needed a few more authors to complete the book?

When you listen to this episode of Writing to Get Business, you’ll discover how the experience of writing the chapter changed Amy’s perspective in a big way.

• In writing a chapter for a compilation book, does a formula help?

• Can writing a chapter in a compilation book stimulate the urge to continue writing?

• How can authors deal with the issue of how much to reveal of themselves?

• What themes are commonly found in memoir-style books?

• Why are books that inspire so important in these times?

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Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book, Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn from her how you can write and market your legacy.

Watch this episode of Writing to Get Business Podcast to find out

• Does starting your writing career with a collaborative book have value?
• How can you share your legacy through a book?
• How has marketing changed in the era of COVID?
• What’s involved in a virtual book tour?
• What’s the value of simultaneously writing your book and planning its promotion?

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The professional history of Irene Dillon, psychotherapist and author, gives new meaning to the statement, “Write what you know about.” All her life, she has sought to understand what creates certain negative emotions and behaviors in people. Her search has resulted in two books, three collaborative books, and a growing career as a practitioner and speaker. (Not bad for a woman in her 70s.) If you, too, like to ask questions, this podcast can help you get the most out of your answers.

Watch this episode of Writing to Get Business to find out

• How can searching for your own emotional healing lead to writing books?

• How does extreme criticism of a child affect the ability to write fluently?

• Should you critique your work while you’re writing it?

• How can ”Publisher Rocket” help you market your book?

• How does writing a book open up professional opportunities?

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Cady North, author of The Resiliency Effect, had a burning desire to learn what stops people from realizing their goals, both professional and personal. Her desire led to a journey of discovery that resulted both in her book and a transformation in the way she advised her clients. Joining an author’s cohort, hiring a developmental editor, and persistence in seeking the right people interview and asking them the right questions helped her to put together a book that can change the way you look at your own personal and professional challenges.

Watch this episode of Writing to Get Business Podcast. You’ll discover the answers to these questions.

• How can a question that you have a passion to answer create a book?

• When your book draws on people’s experiences, where can you find people to interview?

• What is the value of joining a group of authors for mutual support?

• Why can professional assistance, such as that of a developmental editor, make your book better?

• How can the experience of exploring a subject through writing a book about it transform the way you do business?

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Cindy Needham dug deep into her spiritual faith to navigate the journey of breast cancer and her recovery. She felt compelled to share what she’d learned, both with other women with breast cancer and anyone who was experiencing similar traumas. After writing a book, The Pink Mountain, she built a website with abundant free information and guides that created a sales funnel to her coaching programs. Cindy’s publishing journey can help anyone who writes how-to and self-help books.

Check out this show of Writing to Get Business to get the answers to these questions.

• What is the source of the power of Cindy’s inspirational book?

• How does she empower her readers?

• What is the value of creating the persona of an ideal reader?

• Is a book’s inspirational message necessarily limited to its narrow target audience?

• How did Cindy create opportunities to obtain coaching clients and students?

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In this podcast, Tina Greenbaum, teacher, coach, and author provides a virtual mini-course in how to repurpose your material. She turned a live event into an online course, a book, and a workbook. She also uses this material as blog posts and for social media posts. If you write to get business or want to do that, you need to learn from Tina.

Tune into this episode of Writing to Get Business to get Tina’s tips.

• How can you gather material for your book through seminars that at the same time produce income?

• If your book has a how-to emphasis, what should you also write to enhance the book’s value?

• What principle of prioritization, described by President Eisenhower, can help you organize your writing, marketing, or any other aspect of your life?

• Why isn’t chocolate ice cream a useful problem-solving tool?

• How can you get professional and technical help even when you don’t have the funds to pay people?

• What’s the most important information you need before investing in creating a course?

• In what ways has the rapid growth of online communications enhanced professional relationships?

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This Writing to Get Business podcast represents the end of our first year of producing weekly shows on the processes involved in writing and publishing books. Meet a special guest whose energy will inspire you.

Dr. Tracey Jones shares with you the experience of working as both a publisher and a writer with a clear vision of her purpose. Her father, known on speaker circuits as Charlie Tremendous Jones, founded a publishing dynasty to which she brought what she’d learned in the corporate world. Her experiences taught her that publishing is poetry and plumbing. Find out why.

• What factor should you consider when choosing books for a publishing company?
• What is the key reason your book will never go out of print?
• By doing this, you will succeed as a writer.
• With the right perspective, what can you do with a PhD thesis?
• The growing revolution in publishing makes both print and digital publishing easier and more affordable than ever before.

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Books with essays and stories compiled by different authors are a popular trend in publishing, as evidenced by the huge success of the Chicken Soup series. Nancy Matthews, a cofounder of Women’s Prosperity Network, describes how she spearheaded a compilation and what the contributors did to benefit from their inclusion in the volume. She has, in addition, written other books, repurposed a 110-year-old self-help classic as a course., and much more. Don’t miss this podcast.

Nancy reveals the answers to these questions in this Writing to Get Business episode.

• When you create a compilation book, what do you need to consider?

• What can contributors to a compilation book do to benefit from their inclusion in the book?

• How does writing an imaginary thank-you letter from a reader before you write the book help you to get clarity on what you want to write?

• How can you best promote a book in this era when most communication is virtual?

• Why can it be profitable to re-issue and repurpose a book in the public domain?

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Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly targeted niche marketing. Anyone with a niche book can learn from this entertaining interview.

In this episode of Writing to Get Business, Rob shares his recommendations

• The importance of identifying and fulfilling a need.

• What is the key element in choosing a title?

• Where should you go to find buyers.

• Does it pay to advertise?

• Does it make a difference to have the book available in a number of formats?

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Amber Wynn, who has over 30 years’ experience in the nonprofit sector, brings her passionate commitment to the importance of nonprofits to her work. This commitment led her to write four in a proposed series of thirteen e-books to help nonprofits overcome misconceptions about how a nonprofit works so that they can thrive. Whether you have a connection to nonprofits or want to learn how to realize your passion in print, you’ll benefit from this podcast.

Check this episode of Writing to Get Business for tips on how

• Amber wrote her book to correct a mass of misinformation that was making nonprofits malfunction.
• She felt that she could reach more people with a book than with individual coaching.
• She focused on her content so that people could easily grasp it.
• She differentiates between academic and nonacademic writing
• The great advances in e-publishing change the end product.

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