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HomeLeadershipAdviceWhy Job Applicants Must Take a Behavioral Assessment

Why Job Applicants Must Take a Behavioral Assessment

By C. Lee Smith

Do you know how many businesses use behavioral assessment for hiring? Nearly 66%, according to NACE. Some of these tools are simple behavioral assessments for hiring. Others, like TeamTraitTM, are comprehensive psychometric assessments

Regardless of the type of assessment you use, the resulting information will allow you to see your applicants in a new light. That’s because the data is objective. Instead of relying on enhanced resumes or brilliant interview sessions, you’ll make a hiring decision based on a complete profile of each candidate.

Why Your Applicants Should Take a Behavioral Assessment

1. Streamline Your Hiring Process

Over time, your organization will hire people to fill new positions and to replace employees who have left. In some cases, your new hires will work out. In other cases, they will not, and you’ll have to help them exit the company.

One way to increase your rate of hiring successful new employees is to consider how well they will fit with the job and the company. When the objective behavioral assessment results indicate one candidate is clearly a better match than another, your hiring decision becomes easier.

2. Reduce Managers’ Preferences for Specific Candidates

Hiring managers can sometimes get stuck on wanting a candidate of a specific age or educational background. Often, these preferences come from a manager’s previous successful experience with a great team member. 

Unfortunately, relying on aspects like age and education won’t tell you much about how well an applicant might do in a specific position. But behavioral assessment test details will.

3. Reveal Applicants’ Motivations

Ideally, you want to hire an employee who considers working for you to be their dream job. The truth is that most job seekers are using the “spray and pray” method. They send out hundreds of applications and hope that a few interviews will materialize from their efforts.

Job seekers may be desperate to land any job just to stay afloat financially and have no real interest in working for your organization for the long term. Behavioral assessment results will reveal each applicant’s motivational traits. When you ask candidates to take an assessment before the interview process, you’ll gain insight into their true motivations. 

4. Match Candidates’ Soft Skills to the Position Requirements

Soft skills, such as the ability to think critically, can be particularly important in a wide range of work settings. But other skills can be crucial to success in specific positions. For example, a high level of attention to detail is critical in a laboratory setting where an error could mean the difference between life and death for a patient.

Some individuals possess more persistence than others. Candidates who are naturally more persistent will likely continue working on a problem, such as a software bug, until it’s solved. 

Managers can help employees improve this skill. But hiring a candidate with a naturally high tendency toward persistence, as indicated in behavioral assessments, will improve the team’s output.

5. Assist in Predicting On-the-Job Behavior

Hiring managers would like to have a crystal ball to help them understand one critical factor about the job applicants they’re interviewing. Specifically, they want information about the individual’s likely on-the-job behavior. 

Onboarding a person with a tendency to exhibit toxic behavior, such as trying to make their co-workers look bad, is best avoided. Careful study of assessment results will indicate if a candidate might bully others in certain work environments. In addition, behavioral assessment results also reveal whether an applicant is likely to be a high producer.

Summary

There’s plenty of buzz in the marketplace about whether the DiSC system is better than the predictive index assessment. The truth is this: Using a comprehensive psychometric assessment like TeamTraitTM will generate the best results. 

But remember this advice about requiring job applicants to take a behavioral assessment. You will be most successful when you use the information wisely as you make your hiring decision.

About C. Lee Smith 

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. An Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More!, he’s a sought-after keynote speaker and provides consulting on how salespeople can be viewed as more credible by their prospects. He is also the creator of AdMall®, a sales intelligence platform for local media sales teams in the U.S. and TeamTrait, a sophisticated behavioral assessment tool for hiring, retention and optimization of sales teams. 

C. Lee Smith
C. Lee Smithhttp://www.salesfuel.com/cleesmith
Lee Smith is the CEO and Founder of SalesFuel®- a Columbus, Ohio-based firm that was named one of the Top 15 Sales Enablement solutions providers for 2019 by Selling Power magazine. His firm helps sales teams leverage critical insights that enables them to acquire, develop and retain their best employees and customers. Uniquely geared to service the fast-changing sales landscape, C. Lee Smith is one of the country’s foremost experts on: sales discovery and needs analysis sales coaching sales culture hiring for sales sales management and leadership Lee is one of select few certified advisors worldwide for sales consultant Jeffrey Gitomer and was recognized as of the Leading Sales Consultants by Selling Power magazine in October 2018. He is also a C-Suite Network Advisor for sales leadership and management and co-host of the popular Manage Smarter™ podcast on the C-Suite Radio Network. His client roster includes Comcast, Berkshire Hathaway, Spectrum, Cox Media, Altice USA, Gatehouse Media and OEConnection. Lee is the creator of SalesFuel COACH – the new software-as-a-service platform for data-driven, adaptive sales coaching – and SalesFuel HIRE for avoiding costly hiring mistakes through the use of data-driven analytics. Lee is also an expert on advertising, digital marketing, audience segmentation and small business marketing. He is the creator of AdMall® – the nation’s leading provider of consultative sales discovery intelligence for local advertising and digital media – used by over 20,000 media sales professionals and marketing agency business development specialists across America. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University. Schedule Lee to speak at your next sales conference, training event or management retreat at cleesmith.com, schedule a consulting session or download one of his free white papers: Disruptive Sales Management through Adaptive Sales Coaching What Your Salespeople Are Afraid to Tell You What is Company Culture - and Why is it Important? The Best Sales Manager I Ever Had    
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