Sunday, January 11, 2026
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Why I Work with Innovators

If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories.

My entire career — in branding, messaging, visibility, and even standup comedy — has been built around championing the innovators, the road-less-traveled types. The founders who build things no one asked for (yet). The authors who write the book they had to write, not the book the market “expects.” The creators whose work is way bigger than the language they currently have for it.

These are my people.

I’ve always gravitated toward folks who think differently… sometimes too differently for their own good. Because those are the voices that change culture — but they’re also the voices that struggle the most to be understood.

And I get it. You have ALL the clarity in the world — until you have to put it into words. Then suddenly the brilliance gets buried, the message gets unwieldy, and the thing you’re actually best at is the very thing you talk about last. (Trust me, I’ve lived that too.)

Over the years, helping innovators articulate who they are has become my lane, my obsession, my heartbeat.

So no — I don’t offer my 5-Minute Fix™ to the whole world. I offer it to the people who are building something original, something meaningful, something the market doesn’t have a template for.

Because those are the people who can do the most good with five minutes of clarity.

LESSON

Most innovators don’t need an overhaul. They need a moment of honest reflection with someone who gets how their minds work.

A simple filter. A reframing. A shift in ownership. A reminder of what’s been buried. A sentence that unlocks everything.

When that happens — when someone finally sees the real power in their own voice — momentum becomes inevitable.

OFFER

So that’s what the 5-Minute Fix™ is: A short, personal, 1:1 clarity call with me, specifically for innovators who are ready for their next chapter — and want language that matches their impact.

Not a quiz. Not a tool. Not a worksheet. A conversation.

If you’re someone who’s taken the road less traveled — and you’re ready for the message that finally does your work justice — I’d love to talk.

Roll up:👉 https://calendly.com/hershbrand/the-5-minute-fix

Hersh Rephun
Hersh Rephunhttps://www.YesBrandBuilders.com/
Hersh Rephun is the image builder of choice for ever-evolving achievers. He has worked with hundreds of corporate and individual clients, from startups to billion-dollar brands, challengers to market leaders, and fledgling filmmakers to Oscar nominees. As a Holistic Brand Therapist, Hersh takes a 360° view of your life and business, crafting a Personal Brand that opens doors. He delivers impact and influence by honoring one simple principle: Sell the truth with humor and humanity. Hersh spent a decade as a standup comedian, appearing at The Comedy Store, Comedy Cellar, Funny Bone, and more. He is now a compelling public speaker and hosts the popular podcasts YES, BRAND (featuring the best and brightest indie brands going) and TRUTH TASTES FUNNY (how to keep your sanity in an insane world; inspired by Hersh’s personal development journey). He’s also a 3 x produced screenwriter (“You haven’t lived until Bruce Campbell has starred in one of your movies!”). Hersh’s book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business, draws on his experience and his skill as a humorist. It is now available for preorder.
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