Websites You’ll Need to Promote Your Business in 2022
Marketing is getting pretty confusing with all the platforms and tools available. Cutting through the noise in the marketing world can be difficult (if not impossible).
In order to cut through that noise, below I have broken down all of the essential tools and websites we use to build our digital sales funnel.
I’ll start by showing you what WordPress theme we’re using.
Turn Your Website into the Leading Publication for Your Industry
Wish you had the power to magically turn your blog into the media news website for your industry? Now you can!
Drive traffic to your website articles using the most popular WordPress theme for blog/news sites. Access and purchase the “newspaper” theme from themeforest.net.
Where you can choose from dozens of templates (like the one below) to structure your website just like a news site.
Discover How Many People Are Already Searching You/Your Keywords
You’re going to want to bookmark the next few sites as you will want to use them often.
First, head over to Wordtracker.com and find out how many people are already searching for you and your keywords (ie. any keyword around what problems you help solve).
Another great keyword research tool is Ubersuggest. Very similar to Wordtracker, Ubersuggest will provide you with the amount of monthly traffic already searching for your topic category.
Ubsersuggest will also provide the demographics for who is searching for your topic and ideas for the topics they like.
Using tools like WordTracker and Ubersuggest will help you create content people are already actively searching for.
Once you know that your keyword or subject matter category are actively being searched for. You’ll need to know what additional questions they search for around those keywords.
There’s a tool for that too. Check this out…
Take the Guesswork Out of Creating Valuable Content
Ultimately, what you really want to know, are the questions people are searching for related to your keywords.
So that you can create the content to answer the questions your audience is already searching for every month.
For that, you’ll need AnswerThePublic.com to provide a list of all the questions (by search volume) of what your target audience is already searching.
AnswerThePublic provides a list of EVERYTHING people are already wondering about your subject matter topics. Now just go answer them with your content.
Creating content people are already searching for, increases your chances of getting your content getting discovered by the thousands or millions actively looking for it.
But in order for the content you’re building to stand out. You’ll need to make sure the branding is on point. That’s where the easiest graphics design tool on the planet comes in.
Create Beautiful Content The Easy Way:
Unfortunately, creating the content is only half the battle (I know, I’m sorry). In order to get people to engage with it, you have to make it look approachable. That’s why you need to know about Canva.com.
Canva allows you to make beautiful graphics to support your content creation process. Like this recent eBook I create using Canva’s “magazine” templates.
Create Newsworthy Headlines!
You can have the best content in the world, but no one will engage with it unless they are intrigued by the title.
Use Title-generator.com to create 700 professional headlines for your content.
Just type in your keyword:
Then click “Get Headlines”:
And Title-Generator will instantly provide 700 sample headlines like this:
Now that you have the tools to build your content, you’ll want to drive that traffic to a landing page to capture the contact information of your audience.
But how to create a landing page for your call to action?
Create Landing Pages to Turn Clicks into Customers
Need to create a sign up page for your lead-magnet (the offer to get someone to sign up for your email funnel)?
Use pre-templated funnel designs. Here’s the 2 most popular funnel building sites we use to turn clicks into customers:
Choose from a library of lead-magnet offers. Select one you like and just update the copy to your offer to instantly create a digital funnel home page connected to a thank you page.
This is what to connect your email auto responder to (more on that in a bit).
The second popular lead funnel builder is
I used ClickFunnels to create an offer page for an eBook I created recently.
As you can see. They make creating a landing page for your campaign offer super easy.
Create a Lead Magnet Offer Page in 4 Easy Steps
1. Choose a template and update the copy to your offer/image/brand colors
2. Add some supporting details and images
3. Customize the call to action button
4. Promote Your New Lead Magnet Page
Using Canva.com, (mentioned above) create social media post calls and digital ads to drive people to your new digital marketing funnel.
Congratulations – These are all the tools to build your digital marketing funnel
There you go, use these tools to set up an entire digital marketing funnel so you can walk into 2022 with confidence.
Wait – These are all tools! What is the strategy?
Tactics without strategy never works. If you need a marketing strategy to go with these tools, get a copy of our 32 page eBook The Network.
In it, it will show you the marketing strategy we use to drive 30k people to our website/month along with example after examples of others using the same exact model.
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For more information visit tylerhayzlett.com
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