Sunday, December 21, 2025
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ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance…and your people’s careers.

Episode 11

VC 4-011 Mickey O'Callaghan and transforming sales

32.88 min Sep 6, 2025

Mickey O’Callahan has been building sales and commercial excellence in companies for decades, and Oceaneering International brought him on board to do it for them as an insider, not a consultant. Since coming on board just over two years ago, he’s been applying his expertise to a widely ...

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Episode 10

VC 4-010 Jennifer Blowers. and starting out on your own.

39.83 min Feb 5, 2022

Jennifer Blowers has left the comfort of corporate America to start her own consultancy. I Her energy and passion for changing things in the healthcare industry comes right through the microphone (the sound quality is my fault, sorry!). She also realizes that market access teams can’t be a si...

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Episode 9

VC4-009 Tina Greenbaum and connecting with the calm within.

35.1 min Sep 6, 2025

Tina is a long-time therapist who helps clients in all fields master their stress levels to perform at their highest. We all have a level of stress we can handle and perform well under. We also each have an overload level of stress, at which we start shutting down, and no longer perform well. Tina ...

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Episode 8

VC 4-008 The Value-focused company and Elite Selling

16.09 min Sep 6, 2025

Every once in a while, someone shares their skepticism that everyone in a company can be made to understand how their job connects to customer value creation or realization. I wanted to share my experience, which states that it can in fact, be done.
In fact, achieving this goal means that you can ...

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Episode 7

VC 4-007 Mark Boundy Venting about mediocrity in sales management

29.83 min Sep 6, 2025

Mediocrity isn’t bad…it just isn’t good either. It’ good enough…for some. I have become a student of mediocrity in the workplace, and will be shepherding a book on sales leadership mediocrity to the market at some point. In this episode, I tackle four major areas where ...

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Episode 6

VC 4-006 Denise Meridith and I talk about Diversity and how the CEOs job has changed

34.82 min Sep 6, 2025

Denise Meridith led the Bureau of Land Management as the first black woman the Bureau had hired back in the day. Her journey has given her a unique perspective on leadership. In addition, she used her job as an opportunity to build Arizona’s economy by using public lands as resources for touri...

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Episode 5

VC 4-005 Cristina DiGiacomo and I talk about mediocrity

39.46 min Sep 6, 2025

Cristina DiGiacomo, philosopher, and I spent some time talking about mediocrity in the world an workplace. There is no area of human endeavor safe from the corrosive effects of “doing just enough”, or being satisfied with average…or even someone else’s strategy which we lab...

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Episode 4

VC 4-004 Eric Mulvin talks about customer experience.

23.46 min Jun 3, 2022

Eric Mulvin owns and operates Pac-Biz, a provider of outsourced customer care services. That means he operates a call center in the Phillipines with customer service agents for a couple of industries. He helped me see that his business model helps elevate his clients (he has a heavy concentration ...

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Episode 2

V 4-002 Ken Flood and the buyer's journey, Part 2

25.7 min Sep 6, 2025

Ken Flood looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Thus, we end up agreeing about a lot of things, but coming at them from different directions, which I find refreshing. I hope you agree. This...

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Episode 1

V 4-001 Ken Flood and the customer buying framework... Part 1

24.61 min Sep 6, 2025

Ken Flood combines sales expertise with change management consulting experience. He looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Luckily, that’s my world too, so we end up agreeing about a l...

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