Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance…and your people’s careers.
Mickey O’Callahan has been building sales and commercial excellence in companies for decades, and Oceaneering International brought him on board to do it for them as an insider, not a consultant. Since coming on board just over two years ago, he’s been applying his expertise to a widely ...
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Mickey O’Callahan has been building sales and commercial excellence in companies for decades, and Oceaneering International brought him on board to do it for them as an insider, not a consultant. Since coming on board just over two years ago, he’s been applying his expertise to a widely diversified global company. We talked about his journey, and what’s next.
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Jennifer Blowers has left the comfort of corporate America to start her own consultancy. I Her energy and passion for changing things in the healthcare industry comes right through the microphone (the sound quality is my fault, sorry!). She also realizes that market access teams can’t be a si...
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Jennifer Blowers has left the comfort of corporate America to start her own consultancy. I Her energy and passion for changing things in the healthcare industry comes right through the microphone (the sound quality is my fault, sorry!). She also realizes that market access teams can’t be a simple product push function, but need to be full service change management consultants.
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Tina is a long-time therapist who helps clients in all fields master their stress levels to perform at their highest. We all have a level of stress we can handle and perform well under. We also each have an overload level of stress, at which we start shutting down, and no longer perform well. Tina ...
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Tina is a long-time therapist who helps clients in all fields master their stress levels to perform at their highest. We all have a level of stress we can handle and perform well under. We also each have an overload level of stress, at which we start shutting down, and no longer perform well. Tina helps clients raise their “overload level”. We talked about that, mindset, and more during this great episode.
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Every once in a while, someone shares their skepticism that everyone in a company can be made to understand how their job connects to customer value creation or realization. I wanted to share my experience, which states that it can in fact, be done.
In fact, achieving this goal means that you can ...
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Every once in a while, someone shares their skepticism that everyone in a company can be made to understand how their job connects to customer value creation or realization. I wanted to share my experience, which states that it can in fact, be done.
In fact, achieving this goal means that you can achieve something even more important: an entire sales force who is expected to sell at an elite level of value selling, and that nothing less is acceptable. This flies in the face of normal management dogma that you are always ever going to get 15-20% elite sellers. I’ve experienced an organization that threw such dogma out the window.
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Mediocrity isn’t bad…it just isn’t good either. It’ good enough…for some. I have become a student of mediocrity in the workplace, and will be shepherding a book on sales leadership mediocrity to the market at some point. In this episode, I tackle four major areas where ...
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Mediocrity isn’t bad…it just isn’t good either. It’ good enough…for some. I have become a student of mediocrity in the workplace, and will be shepherding a book on sales leadership mediocrity to the market at some point. In this episode, I tackle four major areas where I see mediocrity in sales and sales leadership. Training, use of scripts, “show up and throw up” demos…and discounting. Enjoy!
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Denise Meridith led the Bureau of Land Management as the first black woman the Bureau had hired back in the day. Her journey has given her a unique perspective on leadership. In addition, she used her job as an opportunity to build Arizona’s economy by using public lands as resources for touri...
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Denise Meridith led the Bureau of Land Management as the first black woman the Bureau had hired back in the day. Her journey has given her a unique perspective on leadership. In addition, she used her job as an opportunity to build Arizona’s economy by using public lands as resources for tourism. Her expertise in managing diversity has been sought by companies like Hewlett Packard. Listen to her perspective on the future — heck, the new reality — of leadership.
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Cristina DiGiacomo, philosopher, and I spent some time talking about mediocrity in the world an workplace. There is no area of human endeavor safe from the corrosive effects of “doing just enough”, or being satisfied with average…or even someone else’s strategy which we lab...
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Cristina DiGiacomo, philosopher, and I spent some time talking about mediocrity in the world an workplace. There is no area of human endeavor safe from the corrosive effects of “doing just enough”, or being satisfied with average…or even someone else’s strategy which we label “best practice”.
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Eric Mulvin owns and operates Pac-Biz, a provider of outsourced customer care services. That means he operates a call center in the Phillipines with customer service agents for a couple of industries. He helped me see that his business model helps elevate his clients (he has a heavy concentration ...
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Eric Mulvin owns and operates Pac-Biz, a provider of outsourced customer care services. That means he operates a call center in the Phillipines with customer service agents for a couple of industries. He helped me see that his business model helps elevate his clients (he has a heavy concentration of taxi companies around the world) customer service by bringing CX domain expertise into an industry where customer service isn’t often viewed as a differentiator. Eric shared how he’s structured his service to maximize service rather than minimize costs. Outstanding episode!
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Ken Flood looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Thus, we end up agreeing about a lot of things, but coming at them from different directions, which I find refreshing. I hope you agree. This...
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Ken Flood looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Thus, we end up agreeing about a lot of things, but coming at them from different directions, which I find refreshing. I hope you agree. This conversation went almost 50 minutes, so I cut it into two episodes. Here’s part two.
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Ken Flood combines sales expertise with change management consulting experience. He looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Luckily, that’s my world too, so we end up agreeing about a l...
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Ken Flood combines sales expertise with change management consulting experience. He looks at sales like a change management engagement, which is true…when the customer is buying something they feel is new, risky, or complex. Luckily, that’s my world too, so we end up agreeing about a lot of things, but coming at them from different directions, which I find refreshing. I hope you agree. This conversation went almost 50 minutes, so I cut it into two episodes. We had a convenient break right in the middle, so here’s part one.
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