Saturday, December 6, 2025
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ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance…and your people’s careers.

Episode 21

VC 4-021 Loren Fogelman and Value Pricing within the Accounting Profession

31.88 min Sep 6, 2025

Loren Fogelman consults to accountants and financial professionals, focusing particularly on weaning them off of the “hourly rate trap”. She has a great process for helping accounting professionals understand their value, build value-based programmatic pricing, and have great sales conv...

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Episode 20

VC 4 020 Daniel Hammond, and his Customer Director Leadership

35.87 min Sep 6, 2025

Daniel Hammond’s practice is centered around what he calls customer-driven leadership. In addition to leading a company with focus on customers. This includes the real, external customer, but also internal customers. I loved that perspective Daniel is passionate about building high-performing ...

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Episode 19

VC4-019 Olle Ljundqvist and the Value of Innovating in Enhanced Surgical Recovery

31.76 min Sep 6, 2025

Olle Ljundqvist is a founder of the Enhanced Recovery After Surgery (ERAS) society. ERAS is a collection of small changes to patient care, pre-, during-, and post-surgery. As Olle points out, most hospitals are already practicing several of them…just not as consistently as they should, not as ...

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Episode 18

VC 4-018 Rod Collins and building peer teams

32.8 min Sep 9, 2022

Rod Collins is an author and keynote speaker whose work in organizational effectiveness is focused on changing organizations from hierarchies to self-guided teams of peer-to-peer networks. Democratizing work like this is the way of the future, according to Rod. I worked in a famous example of this...

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Episode 17

VC 4-017 Adam Kipnes and Strategic Consulting

34.57 min Sep 6, 2025

Adam Kipnes has provided strategic consulting for his clients for many years. He believes in involving everyone in the process, but also in a very simplified strategic document, so that people use and live up to the strategies they develop together. We talked about the value of a strategic approac...

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Episode 16

VD 4-016 Mark Stiving, and Selling Value

28.45 min Sep 6, 2025

Mark Stiving is a kindred spirit — and we always have great conversations about selling value. This time, we talked about how Mark has captured some of his wisdom in his book “Selling Value. How to Win More Deals at Higher Prices”. We talked about the book for a bit (I recommend it...

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Episode 15

VC 4-015 Jac Arbour and the Value of a Financial Expert in Your Life

42.17 min Sep 6, 2025

Jac Arbour is exceptional, personally and professionally. He’s an author and philanthropist, all pursuits that derive from his excellence as a comprehensive financial consultant for his clients. His approach is to really know what drives each person he serves so that he can become a genuine ...

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Episode 14

VC 4-014 Bill Baer and Helping Your customers do it themselves so they know they need you

34.12 min Sep 6, 2025

Bill Baer runs Baerclaw Productions, a video production company. As a former news-guy, with crews drawn from the news business, Baerclaw is driven by high quality, but has a production mindset.
Bill and I talked about how he helps his clients figure out which videos they should produce themselves (a...

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Episode 13

VC 4-013 Jeb Blount and "Selling the Price Increase"

35.66 min Dec 6, 2022

Jeb Blount’s new #1 Best Seller responds to our current rising prices environment with timely tools and research meant to help sellers and sales leaders achieve price increases without losing business, and while causing minimum harm to the relationship. Jeb shared some of his thinking about se...

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Episode 12

VC 4-012 Michael G Walters and Customer Focus in Real Estate.

29.99 min Sep 6, 2025

Michael Walters is an old friend who I’ve attached climb in the Commercial Real Estate Business for a few decades now. I was in a business adjacent to that for one of those decades, and I’ve always found it interesting. This is a very relationship-driven business, but I wanted to unpac...

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