The Rainmaking Podcast

In this special solo episode of The Rainmaking Podcast, host Scott Love shares a timely message on building strategic alliance partnerships—perfectly aligned with the values celebrated during the Fourth of July. Scott distinguishes these partnerships from simple referral relationships by defining them as intentional, mutually beneficial collaborations where both parties actively promote each other’s solutions. Scott offers practical steps to develop two to five meaningful strategic alliances, including identifying thought leaders in your niche, reaching out with genuine value, and planting seeds for long-term collaboration. Whether it’s sitting on panels, co-hosting webinars, or quoting others in your writing, Scott outlines how small, intentional actions can lead to powerful results. He encourages listeners to document their goals, take focused action, and build these relationships organically over time. This episode also introduces the new Legal Tuesday series, which will feature law-specific topics to complement the broader professional content released on Thursdays.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/kt0kPSyNExc

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Scott Love is a legal recruiter who is solely focused on recruiting corporate and finance partners for global law firms in major markets. He is also a coauthor of Rainmaker Confidential and speaks at conferences professionally to business groups on sales, client development, and recruiting.

Links:

therainmakingpodcast.com

theplacementclub.com

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In this episode of The Rainmaking Podcast, Scott Love speaks with Andy Buyting, author of Double Sales, Zero Salespeople, about how professionals in service industries can gain a competitive edge by strategically researching the competition. Andy breaks down a detailed, data-driven approach using platforms like SEMrush to analyze traffic sources, keyword effectiveness, and competitor performance—distinguishing between direct and aspirational competitors. He emphasizes the value of identifying non-branded keywords (those not tied to a specific company name) to capture inbound traffic from prospects searching for solutions to existing problems.

Andy also shares compelling examples of companies that unlocked untapped markets by targeting overlooked search terms, such as “landlord insurance” or “how to write an RFP for a firetruck.” He encourages professionals to think like their prospects and align website messaging with customer fears and motivations. Key action steps include analyzing competitors, getting creative with keyword strategy (even bidding on competitor names), and refining website content to convert traffic effectively. The episode concludes with an introduction to Andy’s firm, Tulip Media, which offers digital marketing and custom publishing services for professional firms.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/z__ttxX8JZU

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Andy Buyting is a leader in thought leadership and content
marketing. His “integrated content” strategy has served both himself and his clients exceedingly well. Andy’s thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since that time, he has leveraged his integrated approach to print, digital and interactive marketing strategies to establish himself as a thought leader in print marketing and brand positioning. Andy’s 2nd book, How to Win Clients & Influence People, is now in its 2nd edition and is an International Bestseller on Amazon. In 2021, Andy co-authored Double Sales/ Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works! Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through effective marketing that works.

Links:
https://andybuyting.com/

https://andybuyting.com/how-to-win-clients/

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In this episode of The Rainmaking Podcast, Scott Love interviews Raul Hernandez Ochoa, a consultant who helps founders and service-based business owners scale profitably while maintaining a healthy work-life balance. Raul shares a powerful framework for maximizing profit per client by rethinking how services are sold, presented, and delivered. He emphasizes that sales is not the end of the client journey but the start of a long-term value-focused relationship. Key components of his framework include identifying your most valuable client segments, articulating tangible and perceived value, and bundling services into outcome-focused packages that align with client needs.Raul outlines a three-part strategic approach: (1) define ideal client segments based on value and alignment, (2) develop compelling business cases that reflect real transformation and urgency, and (3) productize service delivery to create consistent, scalable offerings. He also addresses common challenges professionals face, such as underpricing their work, clinging to traditional service selling, and failing to adapt their sales process. Throughout the episode, Raul offers real-world examples and actionable insights, making this a must-listen for anyone in professional services looking to boost profitability and impact.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/JsxuTbaCidU

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Maximizing Profit Per Client with Raul Hernandez Ochoa

Raul Hernandez Ochoa partners with founders to implement
proven strategies that increase company performance, scale profitably, and serve more clients without sacrificing their lifestyles.

Links:

https://dogoodwork.io/

https://www.linkedin.com/in/dogoodwork/

Raul’s books:

https://www.amazon.com/stores/Raul-Hernandez-Ochoa/author/B085P3L9GK?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=f4ddc8e0-da04-40c4-a1bd-e392ce0a7993

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In this inaugural “Legal Tuesday” edition of The Rainmaking Podcast, Scott Love introduces a new series focused specifically on legal professionals, offering expert insight for lawyers navigating complex transitions. Scott speaks with Hilary Gerzhoy, a seasoned ethics lawyer and thought leader on professional responsibility, who shares valuable guidance on avoiding ethical pitfalls during lateral partner moves. She outlines real-world examples of landmines, such as premature client contact, improper solicitation of team members, and breach of fiduciary duty—each of which can derail a move or trigger legal retaliation. The conversation covers essential considerations for departing lawyers, including how to handle sensitive communications, what firms can legally withhold, and how to protect client relationships ethically. The episode is especially timely for law firm partners considering a move, and serves as a cautionary guide to avoid becoming tomorrow’s legal headline. This Tuesday edition of the podcast delivers focused legal guidance, while Thursday episodes will continue serving broader professional services audiences.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/LAtWIzixoeY

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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As Vice Chair of the D.C. Rules of Professional Conduct Review Committee and a member of the ABA’s Ethics and Professional Responsibility Committee, Hilary Gerzhoy focuses her practice on legal ethics matters and white–collar defense.

Legal Ethics

Hilary represents lawyers, firms, and companies facing the
full range of legal ethics matters, including disciplinary investigations,
legal malpractice litigation, fee disputes, bar admissions, unauthorized
practice of law (UPL) inquiries, conflicts, advertising, lateral partner moves, and law firm formations and dissolutions. Hilary has represented lawyers in front of every disciplinary body at the state and federal level in D.C. and Maryland, before the Virginia State Bar, and before the USPTO’s Office of Enrollment and Discipline (OED).

She is an adjunct law professor at the Georgetown University Law Center
where she teaches legal ethics, and she serves on Law360′s Legal Ethics Editorial Advisory Board. Hilary serves on the D.C. Circuit’s Advisory Committee on Admissions and Grievances, ​​a Committee appointed by the Judges of the D.C. Circuit.

A frequent writer, Hilary has published more than forty articles on developments in legal ethics and her work has been featured in the  Chicago Tribune,  Bloomberg Law, Law360, the Washington Lawyer, and LexisNexis. She is regularly quoted as a legal ethics ​​leader
in publications including The National Law Journal,  Law.com,  Bloomberg,
and Law360. She is a regular speaker at the D.C. Bar, the American Bar Association, and the Practising Law Institute.

White-Collar Criminal Defense

Hilary represents clients through all stages of litigation, from the initial complaint through trial and appeal in state and federal courts. Hilary represents ​​companies and individuals in a range of white-collar criminal investigations, including by the DOJ, the FCC, and the New York and D.C. Attorneys General. Hilary has been repeatedly recognized by Chambers, Best Lawyers, Super Lawyers, and Lawdragon.

Links:

https://hwglaw.com/members/hilary-p-gerzhoy/

https://www.linkedin.com/in/hilary-gerzhoy/

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In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Levin, business development coach and author of Relationships to Infinity: The Art and Science of Keeping in Touch. The conversation explores the critical role of follow-up in building a sustainable legal practice. Jason outlines how many law firm partners approach client development with a short-term mindset, expecting results from one-time efforts like publishing an article or attending a conference. Instead, he advocates for an ongoing process rooted in understanding decision-makers, asking insightful questions, and maintaining authentic, relationship-based outreach.

Jason shares practical tactics partners can implement to stay top of mind with clients and internal referral sources. He introduces the concept of a “30-point system” to gamify outreach efforts and emphasizes the power of micro-habits—small, consistent actions like checking in with colleagues or sharing relevant content. From CRM tracking to gratitude-based follow-ups, Jason’s methods are grounded in both social science and professional success stories. Listeners walk away with clear action steps to create structured follow-up systems, improve internal collaboration, and build deeper connections that lead to more business.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/PPpp5reirqU

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Jason Levin believes in the power of authentic relationships
to transform careers. Based in Washington, D.C., he is the founder of Ready, Set, Launch, LLC® where Levin is an in-demand career and business development coach, speaker and trainer. He has broad career experience in brand management at Unilever, consulting at Accenture and law firm branding sales at Vault.com. Levin has been helping his clients land jobs, get promotions, transition into retirement and build professional services practices since 2011. He has had a lifelong interest in keeping in touch, which is why he wrote the book, Relationships to Infinity.

Links:

https://readysetlaunch.net/meet-jason-levin/

Buy Jason’s Book ‘Relationships to Infinity’ https://readysetlaunch.net/relationships-to-infinity/

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In this milestone 250th episode, Scott Love welcomes back Professor Heidi Brown for a candid conversation on the theme of reinvention. Heidi shares her personal journey of navigating multiple career shifts—from practicing attorney to academic and author—and how those transitions required introspection, courage, and authenticity. Drawing from her experiences as an introvert in extrovert-dominated spaces, Heidi explains how embracing her true self became the catalyst for her success as a rainmaker and thought leader.The episode covers practical advice for professionals undergoing change, including how to audit past experiences to identify transferable skills, reframe imposter syndrome, and harness personal energy through self-awareness tools like journaling and character strength assessments. Heidi also introduces her newest book, The Map I Draw, a travel memoir that explores personal growth through adventure. The discussion ends with actionable steps for those seeking to reinvent themselves: reflect, research, and apply a methodical, bite-sized approach to change.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/UasBk8K2Kok

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Professor Heidi K. Brown is Associate Dean for Upper Level
Writing at New York Law School. A prolific scholar and author on the art and science of legal writing, she has published four books on predictive and persuasive legal writing and federal litigation, as well as numerous scholarly articles for law journals. She has written three books about well-being and thriving in the legal profession: The Introverted Lawyer: A Seven-Step Journey Toward Authentically Empowered Advocacy,  Untangling Fear in Lawyering: A Four-Step Journey Toward Powerful Advocacy, and The Flourishing Lawyer: A Multi-Dimensional Approach to Performance and Well-Being.

Inspired by her own experience untangling fear of public speaking during her litigation career, she is passionate about helping law students and lawyers find their authentic lawyer voices and overcome anxiety about Socratic legal discourse and performance-based lawyering tasks. Professor Brown is a frequent public speaker on the national and international stage on topics of well-being and healthy performance.

Links:

Amazon link to The Map I Draw: The
Map I Draw: A Memoir of Travel as a Passport to Self: Brown, Heidi K.:
9798992980707: Amazon.com: Books

www.heidikristinbrown.com

 www.theflourishinglawyer.org 

www.instagram.com/introvertedlawyer

LinkedIn: https://www.linkedin.com/in/theintrovertedlawyerbook/

New York Law School: Heidi K. Brown – New York
Law School

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In Episode 249 of The Rainmaking Podcast, Scott Love welcomes back productivity strategist and international speaker Sarah Tetlow to discuss the power of effective delegation for rainmakers. Sarah introduces her TORQUE model—Trust, Organized, Repetition, Quality, Understanding, and Eliminate control—as a strategic framework for lawyers and professionals looking to delegate more effectively and free up time for high-value rainmaking activities. She emphasizes that mutual trust and respect between delegator and delegate are foundational, and that anticipating workflow and planning ahead—even with just 15–30 minutes daily—can unlock time and resources for better outcomes. Through practical advice and relatable anecdotes, Sarah shows how thoughtful delegation leads to improved team performance and personal productivity.

Sarah also highlights the psychological roadblocks to delegation—especially perfectionism and control—and shares actionable insights for overcoming them. She encourages professionals to invest in their team, create repeatable processes, and embrace the reality that 80% of someone else’s effort, if done consistently, can exceed the output of going it alone. The episode concludes with Sarah offering a free delegation toolkit on her site, helping listeners take immediate action to implement TORQUE in their own practices.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/ZFL7TX2NAjE

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🎧 Enjoying this episode? Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Sarah is a seasoned productivity strategist, consultant, and renowned international speaker specializing in helping attorneys and legal professionals. With a wealth of experience, a keen organizational acumen, and a strategic mindset, she empowers attorneys and law firms to enhance their profitability and operational efficiency. Additionally, Sarah is dedicated to helping her clients reclaim lost time and revenue by controlling distractions, identifying and focusing on priorities, and developing effective systems and processes. Sarah is also the creator of the ARTT® Email Productivity system and course. The ARTT® course has helped hundreds of professionals gain control of their email, mitigate using email as a distraction, effectively track important communications, and reduce stress and anxiety. It helps email users understand their human habits connected to the technology to effectively organize their inbox. ARTT® Graduates have reported an increase in responsiveness and revenue. The ARTT® course is available at organizemyinbox.com and Sarah is also available to lead private ARTT® system trainings.

Sarah’s unwavering commitment to focused work, combined with her distinctive and empathetic coaching approach, fosters a collaborative partnership with her clients that inspires profound learning and transformative behavioral changes.

Links:

https://www.firm-focus.com/about-us

https://www.linkedin.com/in/sarah-tetlow/

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In this episode of The Rainmaking Podcast, host Scott Love speaks with Justin Nassiri, founder of Executive Presence, about how professionals can use LinkedIn as a high-leverage platform for building relationships and generating new business. Drawing from his experience helping executives create authentic, effective content, Justin explains that LinkedIn works best when used consistently to educate, not sell. He emphasizes the importance of optimizing your personal profile over company pages and shares a simple framework for creating posts that resonate: focus on industry insights, leadership stories, company updates, and personal anecdotes that are “dinner-party appropriate.”

Justin also breaks down tactical strategies to improve visibility and connection—such as commenting on the posts of high-visibility users, sending relevant posts directly to prospects, and showing up regularly with value-driven content. He encourages professionals to build a routine around content creation, noting that success comes from iteration, not perfection. Whether you’re new to LinkedIn or looking to elevate your presence, this episode offers a roadmap to position yourself as a trusted authority and rainmaker in your field.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/4H_Dy8yutqQ

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🎧 Enjoying this episode?Take your recruiting game to the next level with The Scott Love Recruiting System — on-demand video training for recruiters who want real-world strategies that actually work.👉 Get full access at: https://bit.ly/45y7qD1

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

Demo Request

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With a multi-faceted background, Justin Nassiri brings both
vision and energy to Executive Presence. Justin is a serial entrepreneur with 15 years of experience building companies from the ground up. Before Executive Presence, Justin launched multiple successful startups that were eventually acquired.

He holds an MBA from the Stanford Graduate School of Business and a BS in Electrical Engineering from the United States Naval Academy. Justin’s earliest career days were spent at McKinsey & Company working for one of the world’s top business consulting firms.

Justin also served as a Navy officer aboard nuclear submarines, leading large crews on advanced naval missions. After his service, Justin dedicated himself to helping veterans transition into new careers. He built Beyond the Uniform into the #1 military career podcast and wrote Veterans in Consulting to provide guidance and support. Today, Justin is focused on scaling Executive Presence and collaborating with top global CEOs. He also actively contributes to the Forbes Business Council.

Links:

www.executivepresence.io

https://executivepresence.io/ebook/ceo-guide-to-linkedin/

https://www.linkedin.com/in/justinnassiri/

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In this episode of The Rainmaking Podcast, host Scott Love speaks with Matt Dixon—bestselling author of The Challenger Sale and The Jolt Effect—about his latest research and book, The Activator Advantage: What Today’s Rainmakers Do Differently. Based on data from the Rainmaker Genome Project, Matt introduces five rainmaker profiles, highlighting the “Activator” as the most effective. Activators stand out by committing consistently to business development, building broad and deep networks, and proactively delivering value to clients before they even ask for it. Rather than relying on personality, Activators succeed through behavior—habits, systems, and deliberate outreach.

Matt explains that Activators aren’t just connectors; they transform insights and introductions into meaningful client engagements. They develop daily routines, use platforms like LinkedIn strategically, and focus on helping others as a way of building trust and generating future opportunities. This episode also breaks down three action steps for aspiring rainmakers: plan business development time weekly, expand and engage your network, and proactively share insights that clients didn’t know they needed. With data-driven insights and real-world examples, this conversation offers a powerful blueprint for professionals who want to become indispensable advisors.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/jxIFBnWxZYU

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

Demo Request

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Matt Dixon is a Founding Partner of DCM Insights—a boutique consulting and training firm that uses research-backed methods to help organizations to better attract, retain and grow their client relationships. A noted business researcher and writer, Matt is a sought-after advisor to leadership teams around the world.
He is best known as the co-author of several of the most important business books of the past twenty years, including The Challenger Sale, which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. His most recent book is The JOLT Effect: How High Performers Overcome Customer Indecision, which was released in September 2022. His next book, The Activator Advantage: What Today’s Rainmakers Do Differently, will be released by Harvard Business Review Press in the spring of 2025.
In addition to his books, Matt is a frequent contributor to Harvard Business
Review on topics ranging from business development effectiveness to client experience.
He holds a Ph.D. from the University of Pittsburgh and currently resides in the Washington, DC area with his family.

Links:

https://www.dcminsights.com/activator-advantage

https://www.linkedin.com/in/matthewxdixon/

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In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success starts with managing stress, mindset, and structure. Drawing from years of coaching lawyers, Steve outlines how burnout, disorganization, and lack of clarity are major barriers to rainmaking—and offers practical systems for time tracking, delegation, and habit-building to counter them.

The conversation also explores how introverts can succeed in business development through preparation and repeatable routines, and how podcasting serves as a powerful tool for networking, content creation, and credibility. Steve shares insights on how lawyers can amplify their brand by repurposing podcast appearances and building long-term visibility. This episode is filled with real-world tactics for becoming a focused, productive, and well-positioned rainmaker.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/p-d0GTEEy-s

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

Demo Request

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Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks. The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

Links:

https://www.linkedin.com/in/stevefretzin/

https://fretzin.com/

https://fretzin.com/podcast/

https://fretzin.com/101-top-rainmakers-secrets-to-growing-a-successful-law-practice/

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