The Nav Thethi Show

In this episode, we sit down with Scott Berg — a visionary marketing leader behind over $6 billion in pipeline, award-winning revenue strategies, and transformative digital marketing at Fortune 500 companies like Hitachi Vantara, HP, IHS, and Argus Media.

Now retired from executive roles, Scott shares rare insights on:

• The changing role of the CMO
• Why customer insight still reigns over metrics
• The danger of shiny object syndrome in tech stacks
• How AI is transforming privacy, personalization, and performance
• What future-ready marketing truly looks like

This is a must-watch for marketers, CMOs, and business leaders navigating the fast-evolving landscape of modern marketing.

Chapters

• 00:00 – Intro: Who is Scott Berg?
• 02:07 – Why great marketing builds engines for growth
• 03:30 – Life after retirement & staying industry-relevant
• 07:00 – Market shifts: Why CMOs are under pressure
• 09:25 – Budget vs Expectations: The real marketing gap
• 12:14 – Customer over Metrics: The voice we stopped hearing
• 16:03 – The role of the website in customer-led growth
• 18:08 – AI & privacy risks: What marketers aren’t ready for
• 23:00 – Will CMOs go extinct? Scott’s take on the title shift
• 27:51 – How brands must adapt to AI’s pace of change
• 30:00 – AI-fueled content explosion and fake content risks
• 33:00 – Optimizing your tech stack: Why simple is better
• 39:20 – Metrics that matter: Board, brand, and performance
• 50:07 – Mistakes to avoid: Hiring, customer blindness & more
• 58:00 – Advice to the next generation of CMOs
• 1:02:00 – Brand vs Demand: Finding the right balance
• 1:06:00 – Final thoughts

Check my website at www.navthethi.com

• Visit my YouTube at www.youtube.com/@TheNavThethi
• Visit my LinkedIn at www.linkedin.com/company/TheNavThethi
• Visit my X at www.x.com/TheNavThethi

#ScottBerg #MarketingLeadership #FutureCMO #DigitalStrategy #AIinMarketing #CMORole #MarketingPodcast #CustomerExperience #MarketingTechStack #BrandVsDemand #MarketingInnovation #CMO2025

Samta Bansal, a global marketing strategist with 25+ years of experience, joins us to unpack the massive shifts in go-to-market strategy, AI-first branding, team structure, and digital maturity. If you think your website is still your brand’s front door, think again. Samta dives deep into why AI agents are now the new gatekeepers of customer intent, and how marketers must evolve from functional silos to agile cross-functional pods.

From aligning boardroom strategy with team execution to navigating blurred roles between sales, product, and marketing, this episode is a masterclass for CMOs, business leaders, and digital strategists preparing for the next era of AI-infused growth.

In this episode, we cover:

• Why websites are no longer the front door to your brand
• The rise of AI agents, MCP servers, and GPT bots
• Bridging the boardroom-to-execution gap with GTM clarity
• Cross-functional pods vs. traditional marketing orgs
• AI’s impact on B2B buyer journeys and brand visibility
• What metrics still matter — and which ones don’t
• Building agile, curious, and empowered teams for the AI age

Chapters

• 0:00 – Opening Insight: The Website Is No Longer the Front Door
• 0:30 – Leadership in the AI Era: From Control to Curiosity
• 1:24 – Introducing Samta Bansal
• 2:00 – Strategy vs. Execution Gap in the Boardroom
• 3:00 – Why Alignment Must Precede Messaging
• 5:00 – The 3-Step Fix to Strategic Disconnects
• 6:30 – How to Navigate Change with Transparency
• 8:24 – Marketing + Sales Alignment = Growth Multiplier
• 10:00 – Blurred Roles and Tech-Driven Disruption
• 11:45 – Cross-Functional Pods for GTM Agility
• 14:00 – Pods by Industry, Pods by Customer Maturity
• 16:00 – AI Strategy: Building for Context, Not Campaigns
• 18:30 – Optimizing for AI Agents, Not Just SEO
• 21:30 – What Is an MCP Server & Why It Matters
• 24:00 – How AI Changes Brand Visibility Forever
• 26:00 – Experimentation over Campaign Thinking
• 27:00 – Redesigning Metrics in the AI Era
• 30:00 – Brand Identity & Search in a GPT-Driven World
• 32:00 – B2B vs B2C Personalization in the Age of Intent
• 36:00 – Where to Insert Human-in-the-Loop Systems
• 38:30 – Strategic Reflections: Protecting Your Career
• 42:00 – The Power of Constant Learning
• 46:00 – From Pre-Sales to Strategic Marketing: Samta’s Journey
• 51:00 – Redefining Yourself Through Curiosity & Chaos
• 56:00 – What Samta Looks for When Hiring
• 1:06:00 – Final Takeaways: Empathy, Curiosity, and Business Fluency

Check my website at www.navthethi.com

• Visit my YouTube at www.youtube.com/@TheNavThethi
• Visit my LinkedIn at www.linkedin.com/company/TheNavThethi
• Visit my X at www.x.com/TheNavThethi

#AIAgents #GenerativeAI #ArtificialIntelligence #AITransformation #MCPServers #FutureOfAI #GPTBots #GTMStrategy #B2BMarketing #DigitalGoToMarket #RevenueMarketing #AccountBasedMarketing #MarketingLeadership #CustomerJourney #DigitalTransformation #MarketingInnovation #DigitalStrategy #DigitalMaturity #DataDrivenMarketing #TechLeadership #MarketingPods #CrossFunctionalTeams #AgileMarketing #MarketingOperations #TeamAlignment #LeadershipDevelopment #MarketingOrganization #ThoughtLeadership #MarketingCareer #WomenInMarketing #ExecutiveInsights #MarketingLeader #LeadershipMatters #CareerGrowth #MarketingAnalytics #CustomerExperience #MarketingMetrics #IntentData #DataFluency #ChangeLeadership #BusinessTransformation #StrategicAlignment #BrandStrategy #MarketTrends

B2B has accepted that personalization is required. The real question is what kind and how to do it responsibly. Geoff Rego, co-founder and CEO at Hushly, breaks down personal vs personalization, why relevance beats vanity tokens, how to use first, second, third and zero party data, and where AI actually speeds buyer education without crossing privacy lines.

What you will learn:

• A practical definition of B2B personalization that goes beyond names and logos
• How to combine first, second, third and zero party data for real intent
• Why journey memory across channels is the foundation for consistent experiences
• How AI shifts from employee productivity to buyer productivity
• Risks, ethics, and policy context that shape AI speed vs safety
• Hiring and leadership traits that sustain personalization programs

Chapters

• 00:00 Relevance as the real definition of personalization
• 01:01 Executive urgency and AI pace of change
• 01:27 Guest intro Geoff Rego and focus on AI and policy
• 02:02 Setting the agenda Personalization in B2B
• 03:19 Personal vs personalization account level vs contact level
• 04:10 Right content for the right person at the right time
• 05:02 Beyond names and logos what counts as real personalization
• 06:04 Signals and inference first second third party intent
• 07:20 Zero party data the buyer tells you what they want
• 08:37 Cross channel memory and persistent context
• 10:14 Earning the hand raise by delivering value first
• 11:49 Contact center example and the cost of lost context
• 13:00 Research snapshots buyer overwhelm vs demand for relevance
• 15:04 Privacy concerns and the educate do not rush mindset
• 16:57 Make resources easy to discover reduce friction to insight
• 19:20 Similarity models and AI without identity
• 20:40 Value first CTAs convert when authority is earned
• 22:26 Early AI journey voice and recognition
• 24:14 From classic AI to generative AI and what changes
• 25:22 Real time personalized responses vision and guardrails
• 26:00 AI as buyer productivity not just employee productivity
• 27:07 Marketing data sensitivity and safe applications
• 29:52 Feedback loops the only way models improve
• 30:24 Policy lens safety vs speed and market implications
• 32:16 C suite enablement and the AI mindset
• 35:04 Orchestrating teams and workflows with AI
• 39:41 The AI stack chips to apps and where value accrues
• 41:28 Operating through chaos and SWOT driven focus
• 47:06 Alternatives to layoffs shared sacrifice to protect teams
• 48:14 Co development with customers and partners
• 50:20 Three leadership traits for the AI personalization era
• 54:14 Hiring for athletes experiments and customer first
• 58:29 Close and call to action

Check my website at www.navthethi.com

• Visit my LinkedIn at www.linkedin.com/company/TheNavThethi
• Visit my X at www.x.com/TheNavThethi

#B2BMarketing #Personalization #BuyerExperience #AIinMarketing #ZeroPartyData #FirstPartyData #Martech #ABM #CustomerExperience #Privacy #Leadership #GoToMarket #DigitalStrategy #ContentStrategy #Hushly

With roles, markets, and technologies changing, how should success be measured now?

In this episode, Tom Kaneshige, Chief Content Officer at the CMO Council and an award-winning journalist, joins the conversation to explore how AI is reshaping marketing, the C-suite, and the customer experience.

We dive into:

• Why 80% of business leaders see GenAI as a competitive advantage but 60% lack readiness
• The evolving role of CMOs and the rise of CROs in the boardroom
• The tension between personalization, data privacy, and consumer trust
• How AI shifts from efficiency to creativity, driving hyper-personalization and new strategies
• Why culture, ethics, and trust are as important as data in AI adoption

Tom shares insights from recent research, Gartner and McKinsey findings, and his own perspective on how businesses can balance growth, trust, and innovation in an AI-driven era.

If you’re a business leader, marketer, or innovator navigating the future of digital transformation, this conversation is packed with data-driven insights you won’t want to miss.

Breakpoint Chapters

• 00:00 – Precap: GenAI Opportunities vs. Readiness
• 02:02 – Introducing Tom Kaneshige, CCO, CMO Council
• 02:39 – How AI is reshaping the C-suite
• 04:00 – Will the CMO role disappear?
• 05:45 – Who owns customer experience?
• 08:00 – The problem of data and culture readiness
• 12:30 – AI as an efficiency and creative partner
• 15:20 – Jobs, automation, and the human factor
• 18:30 – Ethical AI and regulation trends
• 21:00 – Experimentation, testing, and personalization at scale
• 24:00 – Balancing personalization with data privacy
• 30:30 – The collision of CMO, CIO, CSO relationships
• 33:00 – Redefining success metrics beyond dashboards
• 36:00 – Lifetime value, trust, and measuring outcomes
• 39:20 – Closing thoughts and takeaways

Check my website at www.navthethi.com

Visit my LinkedIn at www.linkedin.com/company/TheNavThethi

Visit my X at www.x.com/TheNavThethi

#ArtificialIntelligence #DigitalTransformation #MarketingLeadership #CMO #CustomerExperience #Personalization #DataPrivacy #TrustInAI #RevenueGrowth #FutureOfWork

This debrief wraps The Digital Maturity Blueprint (Season 1) with practical lessons leaders can use today. Across fifteen conversations the series explored how modern organizations align strategy people processes platforms and data to compete in a fast moving market. This episode revisits the most actionable ideas surfaced with guest marketing leader Jaslyin Qiyu.

What you will learn:
• How to assess the real ROI of complex tech stacks and remove waste
• Ways to connect leadership and strategy to measurable outcomes
• Where AI accelerates maturity and where culture and change management lead
• How to balance sustainability financial economics operational efficiency and customer experience
• Why data integration and shared dashboards matter more than ever
• How to set metrics that match your model goals and stage of maturity
• Playbook for upgrading tools without disrupting revenue or teams

Key themes
• Technology and infrastructure optimization with clear ownership
• Customer centric models that combine human judgment with AI assistance
• Data and analytics as a shared capability not a silo
• Talent upskilling and culture design to reduce fear and increase adoption
• Practical change management that starts at the top and is lived by leaders

Chapters
00:00 Introduction to the Digital Maturity Blueprint Series — framing the 15-episode journey.
01:01 Digital Transformation requires being future ready despite economic and political volatility.
03:19 The evolution of SEO to GEO, the human revolution, and sustainable innovations — why change never stops.
05:19 Tech stacks are the backbone of digital maturity — but leaders often lack clarity on ROI, renewals, and efficiency.
08:52 Digital maturity and AI maturity converge — companies must solve core inefficiencies before AI can add value.
11:24 Explosion of tools in the market — how leaders should prioritize purpose over hype.
15:18 Outdated systems hurt efficiency — why even large enterprises lag behind startups.
17:55 Customer Experience as the anchor — starting with the end-user journey and optimizing back.
21:08 Metrics and measurement — every company needs its own maturity-aligned KPIs.
23:46 Large enterprises vs startups — agility, prioritization, and the challenge of upgrading systems.
27:34 Change management starts at the top — leaders must live the change, not just mandate it.
30:36 Customer experience is now as important as AI — how expectations evolve with technology.
33:12 Human expectations evolve faster than AI — why human intelligence will always be central.
37:49 AI as a tool, not a replacement — regulations, privacy, and correction cycles.
41:33 Data silos, privacy, and regional restrictions — why full automation may remain a dream.
46:59 The five pillars of digital maturity — leadership & strategy, data, customer centricity, tech stack optimization, and training & culture.
53:38 People, process, and platforms — cultivating mindset, enabling staff, and aligning platforms with problems.
57:19 Closing thoughts — future discussions and wrap of the Digital Maturity Blueprint Series.

CHECK OUT NEXT
Explore the full Digital Maturity Blueprint playlist for deeper dives on strategy leadership culture customer experience data AI and more.
LISTEN TO THE FULL SERIES: https://www.youtube.com/playlist?list=PL03A8ZskbwpT9QDVA1qL3Rtd-gk5DdEXz

Check my website at www.navthethi.com
Visit my LinkedIn at www.linkedin.com/company/TheNavThethi
Visit my X at www.x.com/TheNavThethi

#DigitalMaturity #DigitalTransformation #CustomerExperience #Leadership #DataAnalytics #AI #TechnologyStrategy #TechStack #OperationalEfficiency #Sustainability #FinancialOutcomes #B2Bmarketing #EnterpriseStrategy

What does it take to make customer experience truly deliver results in the age of AI?

In this episode of The Nav Thethi Show, CX strategist Michael Baum shares how leaders can turn customer outcomes into measurable business impact, govern AI agents responsibly, and keep experiences human while technology scales.

You’ll discover:

• Why AI augments rather than replaces and why agent supervision and governance matter now
• How to translate customer defined outcomes into ROI retention and lifetime value
• The common blind spot of inside out transformation and how to adopt an outside in lens
• Leading indicators to instrument before NPS and CSAT plus how to close the loop with customers
• How employee experience and empowerment drive better customer experience and retention
• A pilot playbook that is small contained and impactful to win leadership buy in
• Practical data strategy start from outcomes then connect only the data you need

Whether you are a CX leader executive or decision maker this conversation is packed with actionable insights for a market shaped by AI data and rising customer expectations.

Chapters Breakdown

• 00:00 – Intro: Will AI Replace Humans in CX? AI in customer experience, augmentation vs. replacement, and the myth of full automation.
• 03:30 – AI Agents and Governance: Why supervision is critical, agent reliability, and avoiding the “Matrix scenario?”
• 09:00 – The Customer Blind Spot: Inside-out vs. outside-in transformation and how leaders overlook customer impact.
• 12:20 – Employee Experience Drives CX: Why empowered employees create retention and loyalty, and the link between EX and CX?
• 16:50 – Change Management at Scale: Leadership transitions, restructuring, layoffs, and how to manage change without paralysis.
• 22:30 – Spotify, Shopify, and AI Hiring Policies: Debating whether companies should stop hiring for jobs AI can do.
• 29:45 – Detecting Signals in Customer Journeys: Leading vs. lagging indicators, silence of the customer, churn prediction, and bounce rates.
• 34:15 – Data Strategy for AI in CX: From data lakes to outcome-driven data accessibility — why “boiling the ocean” fails.
• 46:48 – Two-Year Roadmaps and Iteration: How to pace AI adoption with ROI comfort levels and iterative success?
• 58:27 – Leadership Buy-In for Transformation: The one question every CEO should ask: “What’s the impact on customer effort?”
• 1:07:01 – The Future of CX Talent: Skills leaders need: vision, storytelling, collaboration, and administrative competence.
• 1:08:20 – Closing Thoughts & Call to Action: Key takeaways on AI, customer experience, and actionable next steps for leaders.

Check out more

• Check my website at www.navthethi.com
• Visit my YouTube at www.youtube.com/@TheNavThethi
• Visit my LinkedIn at www.linkedin.com/company/TheNavThethi
• Visit my X at www.x.com/TheNavThethi

#CustomerExperience #CXLeadership #AI #DigitalTransformation #CustomerRetention #CXROI #CustomerLoyalty #CXMetrics #TheNavThethiShow #CXTrends2025

Kicking off today, the first episode of The Nav Thethi Show, “Slow Contracts Drain Revenue? AI Solves It Fast,” features Olga V. Mack, a visionary CEO and lawyer. She reveals how contracts analyzed by AI and verified by human contract experts can slash deal friction by 40%, align sales, legal, and revenue teams, and build customer trust. She highlights the importance of bridging the gap between legal and business teams, advocating for a collective responsibility in contract ownership.

From AI-driven contract management to aligning sales, legal, and RevOps for seamless onboarding, this dialogue uncovers how companies can turn friction into trust and contracts into revenue accelerators.The discussion also covers the significance of data-driven decisions, the impact of contract clarity on customer experience, and the necessity for dynamic contracts in a rapidly changing business environment. Ultimately, the conversation underscores the role of trust in contracts and the need for organizations to adapt to new technologies and methodologies to enhance efficiency and customer satisfaction.Learn why traditional contract workflows are outdated and how technology is building a roadmap for transparent customer relationships in today’s AI-powered economy.

Whether you’re in sales, marketing, legal, or product, this episode offers actionable insights to future-proof your strategy.Key Highlights:o Why slow contracts kill deals (and how AI fixes it).o AI is reshaping the landscape of contract management.o Contracts should be designed to accelerate business processes.o Transparency and trust are crucial in contract negotiations.o Legal and business teams must collaborate effectively.o Contracts are a reflection of a company’s risk profile.o Data-driven decisions can streamline contract processes.o Clarity in contracts leads to better customer experiences.o Retention is often more important than acquisition in turbulent economies.o Dynamic contracts can adapt to changing business needs.o Trust and transparency in contracts can significantly improve deal closure rates.

Check my website at www.navthethi.com

Visit my LinkedIn at www.linkedin.com/company/TheNavThethi

Visit my X at www.x.com/TheNavThethi

#TheNavThethiShow #ContractingWithAI #LegalTransformation #TermScout #B2BContracts #SalesEnablement #CustomerExperience #RevenueAcceleration #TrustInBusiness #LeadershipPodcast #BusinessBlindSpots #AIDrivenContracts #EnterpriseSales #DigitalTransformation #FutureOfWork #ContractIntelligence #AIAnalysis #NavThethi #DigitalMaturity #DigitalTransformation #AI #contracts #LegalInnovation #CustomerRetention #Data-driven #Decisions #ChangeManagement #Marketing

Are your sustainability initiatives truly sustainable, or just surface-level efforts wrapped in good intentions?

In this episode of The Nav Thethi Show, we’re joined by Justin Bean, futurist and author of What Could Go Right?, to unpack what most businesses get wrong about sustainability and how leaders can design strategies that actually move the needle.

We go beyond ESG buzzwords to uncover how AI, data centers, and corporate culture shape the future of environmental impact. From energy-hungry infrastructure to customer-centric green innovation, this conversation is a wake-up call for executives who want to drive real change, not just hit compliance checkboxes.

In this episode, we cover:

• Why your current sustainability strategy may be missing the point

• How to align operations, marketing, and leadership to avoid greenwashing

• The role of AI and automation in creating smarter, cleaner business systems

• Data center emissions, EV myths, and the real numbers behind tech’s footprint

• How to turn sustainability into a growth opportunity, not a liability

Key Stats Shared in the Episode:

• 2.5 billion metric tons: Projected global data center emissions by 2030 (Morgan Stanley)

• 29% of total U.S. emissions come from transportation

• Google’s AI-driven cooling cut energy use by 40% in its data centers

Whether you’re a business leader, marketer, or sustainability strategist — this episode is a must-watch to future-proof your decisions.

Check my website at www.navthethi.com

Visit my LinkedIn at www.linkedin.com/company/TheNavThethi

Visit my X at www.x.com/TheNavThethi

#SustainabilityStrategy #CorporateESG #GreenTech #AIDrivenImpact #DigitalMaturity #TheNavThethiShow #FutureOfSustainability #GreenBusiness #ClimateTech #LeadershipMatters

What does it take to make customer experience (CX) truly deliver results in the age of AI?

In this episode of The Nav Thethi Show, CX expert Justin Robbins shares how leaders can turn strategy into measurable business outcomes, foster collaboration across the enterprise, and keep customer experience human in an increasingly automated world.

You’ll discover:

o How to translate a CX vision into tangible ROI, retention, and customer lifetime value

o The pitfalls companies face when implementing CX—and how to avoid them

o Why governance, metrics, and leadership buy-in are the backbone of CX success

o How to balance AI and automation with empathy and human connection

o The untapped potential of customer communities as a service channel

o New approaches to measuring CX impact beyond NPS

Whether you’re a CX leader, executive, or decision-maker, this conversation is packed with actionable insights to help you thrive in a market shaped by AI, data, and rising customer expectations.

Check my website at www.navthethi.com

Visit my LinkedIn at www.linkedin.com/company/TheNavThethi

Visit my X at www.x.com/TheNavThethi

#CustomerExperience #CXLeadership #AI #DigitalTransformation #CustomerRetention #CXROI #CustomerLoyalty #CXMetrics #TheNavThethiShow #CXTrends2025

When I changed my employment category from EB2 to EB1, I saved nearly 10 years of waiting for my green card. That experience made me realize one thing: I needed to help others find smarter, faster paths too.

But here’s the problem — there’s a lot of misinformation online that only adds confusion for people stuck in the backlog. That’s why I decided to do this the right way: combining real experience with insights from a trusted, authorized expert.

The green card backlog in 2025 has reached historic levels, over 11 million cases pending. For many H-1B workers, waiting in the EB2/EB3 line could take 10–20 years. But there are faster, smarter options.

In this episode, I’m joined by Sharif Silmi, a leading U.S. immigration attorney who has helped countless tech professionals secure their green cards through EB1A and NIW strategies. Together, we break down what really works — and what doesn’t, and the differences between EB1A, NIW, and O1A, and shares strategies that can cut years off your wait time.

You’ll learn:

+ Why self-petition options like EB1A & NIW may be better than employer sponsorship

+ How to build a strong case for “extraordinary ability” without being a Nobel laureate

+ Common mistakes in DIY petitions and how to avoid them

+ The impact of USCIS’s 2025 regulatory updates on approval rates

+ When O1A can be a stepping stone to EB1A and your entrepreneurial roadmap

This episode is your roadmap to fast-tracking your green card path in 2025.

Chapters

00:00 – Introduction: Why the backlog crisis matters

02:00 – My story: How I saved 10 years on my green card wait

05:00 – EB2/EB3 backlog explained and why PERM isn’t enough

08:00 – Self-petition strategy: EB1A and NIW overview

12:00 – What counts as “extraordinary ability” in 2025

18:00 – EB1A success criteria: Projects, impact, and recognition

22:00 – NIW explained in plain English, who qualifies now?

28:00 – Common mistakes with DIY applications

34:00 – EB1A vs NIW: How to choose the right path

40:00 – Entrepreneurship and O1A as a stepping stone

48:00 – Funding and compliance for startup founders on visas

52:00 – Final advice: Pattern interruption & building a winning strategy

Check my website at www.navthethi.com

Visit my LinkedIn at www.linkedin.com/company/TheNavThethi

Visit my X at www.x.com/TheNavThethi

#GreenCard #EB1A #NIW #O1A #ImmigrationAttorney #USCIS #H1B #DoItYourself #Entrepreneurship #Visa #USA #PermanentResidency #GC