The 25 percent Rule: for Experimental Media, a tip from Jeanniey Walden

Solving World Peace! Saving the World! Happy Puppies and Kittens! Doubling the Size of Your Business! >What’s your problem? Kevin Lee is the founder of GivingForward.org a cause marketing nonprofit, Co-Founder of Didit a marketing/tech firm, and CEO of the eMarketing Association. Previously, Kevin launched We-Care a platform that raised over $8 million for nonprofits at no cost to consumers and was the “inspiration” for Amazon SMILE, built ad-technology platforms that optimized hundreds of millions in digital ad spending, and built a BtoB social media network. When Kevin isn’t helping a client double their business profitably in the shortest amount of time, he’s probably building a marketing technology platform to help save the world, generating millions for nonprofits. The common element is Kevin’s passion, applying his skills as a marketing mad scientist to solve problems in ways no one else can. Kevin has written 4 books, spoken at over 500 industry speaking engagements, written over 650 trade publication articles, and was the founding chairman of SEMPO.org. He occasionally angel invests, does expert witness work, has his MBA from Yale and lives in Scarsdale with his family. If the buzzwords that Kevin lives and breathes make it easier to understand what he and his teams do then here they are: Brand Building Direct Response Marketing SEO Content Marketing Digital PR Traditional PR Social Media (paid and earned) SEM/PPC Search / Adwords Programmatic Advertising (Display, Video, Audio) Media Buying (online and off) Creative and Branding Marketing Strategy Direct Mail eMail Marketing Cause Marketing a/ CSR Web Development / App Development Marketing Budget Optimization Marketing Strategy (crushing the competition) Kevin is easy to reach. LinkedIn kevin@givingforward.org kevin@didit.com kevin@emarketingassociation.com