The most powerful business leaders are not only those who build financial success but those who create impact far beyond themselves. Larry Pendleton, known as The Investor’s CPA, and a Senior Partner at PC Financial Services, LLC, is one of those rare leaders who sits at the intersection of strategy, service, and transformation. With nearly two decades as a CPA and senior partner at PC Financial Services, Larry has helped thousands of investors across the U.S. unlock financial abundance through proactive tax planning and real estate-backed strategies. Yet, what makes his story so compelling is not simply his mastery of numbers, but the way he disrupts outdated models and builds new pathways of success — for his family, his clients, his community, and for future generations.
When I asked Larry where his own sense of success began, his answer surprised me. It wasn’t about financial milestones or career accolades. It was about presence. For Larry, success first showed up when he realized he could build his firm in a way that allowed him to be fully present with his family — even during tax season, when most CPAs are chained to their desks. By creating a business model rooted in clear communication, realistic expectations, and healthy boundaries, Larry not only disrupted his own industry’s “accepted grind” but extended that gift of balance to his entire team. As he put it, success meant protecting time without sacrificing service.
This redefinition of success is at the core of Larry’s leadership. He refuses to accept the outdated idea that work, and life exist in separate boxes. “If work is not part of your life, then what are you doing at work?” he asked. For him, it’s all integrated—business, family, community, purpose. His insight reminds us that leaders who honor both the professional and personal dimensions of their lives set the stage for real, sustainable impact.
One of Larry’s most powerful lessons is drawn from Dan Sullivan’s book Who Not How. The idea that if you can achieve your goals alone, your goals are too small, resonated deeply with him. He has built his businesses, his investments, and his community initiatives on collaboration by choosing partners, advisors, and team members who expand possibility. For Larry, collaboration isn’t optional; it’s essential. He rejects the mindset that frames others as competition. Instead, he embraces what he and his partners call “collaboration over competition.” His conviction is simple: why fight over one small pie when we can build a bigger one together?
That philosophy shows up in how he treats his team. Instead of seeing them as employees, he encourages them to see themselves as partners in their own futures—independent, entrepreneurial, and actively building wealth alongside him. “If I’m teaching my clients how to invest, then I’m teaching my team the same,” he explained. In this way, Larry isn’t just building a business; he’s multiplying impact, empowering others to walk the same path of abundance he models.
But Larry’s most disruptive work lies in the housing sector — an area where he has combined his financial expertise, real estate experience, and civic service to pioneer a bold new model of affordable homeownership. Serving on the planning commission in Norfolk, Virginia, he saw firsthand how teachers, first responders, and veterans—the very people who serve and protect our communities—were being priced out of living in the cities they worked in. For him, that loss of the American dream of homeownership was unacceptable.
Larry’s solution was not about inventing something entirely new, but about reassembling existing pieces into a model that works differently, better, and more equitably. By combining city-subsidized land, multi-generational home designs, equity-sharing for family co-signers, and significant seller credits—sometimes as much as $50,000—he’s created a way for working families to purchase homes with instant equity and affordable payments. Developers take a smaller margin, communities protect property values, and families gain stability and wealth. As Larry described it, “Instead of sharing profits with investors, we share them with the homebuyers.”
Larry is using his expertise to serve those who serve us, piecing together innovative solutions that bring the dream of homeownership back within reach. His vision is already expanding beyond his city, with proposals in the works and collaborations forming across the country. And, in true abundance mindset, Larry welcomes others to replicate his model. “We expect and want copycats,” he said, because the goal isn’t maximizing his own profit — it’s maximizing impact for communities nationwide.
What inspires me most about Larry is his relentless integration of purpose and business. He doesn’t draw a line between success at work and success in life. For him, they are one. And he challenges all of us as leaders to stop siloing our lives, to stop settling for outdated models, and to start building systems that disrupt for the better.
At the heart of his leadership is a refusal to settle for “the way things have always been.” Whether it’s redesigning tax season to serve both clients and families, reimagining team structures to build wealth for all, or creating new housing models that empower community heroes, Larry embodies the truth that real success is not about what we gain for ourselves—it’s about what we create for others.
Larry’s story is a stark reminder that disruption begins where human need and professional expertise intersect. His work is a testament to what happens when collaboration replaces competition, when profit shares with purpose, and when business leaders dare to reimagine what’s possible.
Larry Pendleton is not just building wealth — he’s building a legacy. And in doing so, he challenges each of us to ask: where can we disrupt, innovate, and serve in ways that create abundance for all?
Watch the full interview on C-Suite TV or listen to the podcast on C-Suite Radio.
