Monday, December 22, 2025
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Specified: Building Materials & Construction Growth Podcast

Welcome to the Specified Growth Podcast, hosted by Tats Nakagawa, CEO of Castagra Products. Each week, Tats talks to leaders and experts about how to overcome adversity, grow massive organizations, and how to create meaningful change in the building materials and construction industry. Check out YouTube.com/tatstalks for more!

Specified: Building Materials & Construction Growth Podcast

100 Episodes Available
Episode 160

S2. Ep. 160: Building A Strong Brand (With Stefanie Couch)

22.82 min Apr 9, 2025

Stefanie Couch is the Founder of GRIT Blueprint.
 
In this episode of Specified Growth Podcast, Stefanie talks about her career background, from starting young at her family-owned lumberyard to launching her own brand. She also discusses how to build a strong brand in the building materials industr...

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Episode 159

S2. Ep. 159: Simplifying Sustainability Initiatives (With Leise Sandeman)

22.72 min Feb 10, 2025

Leise Sandeman is the Co-Founder of Pathways.
 
In this episode of Specified Growth Podcast, Leise talks about how to make a real difference regarding sustainability in the construction and building materials space. She also discusses creating lifecycle assessments for your product lines and how th...

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Episode 157

S2. Ep. 157: Discovering Submerged Values (With Daniel Aronson)

23.18 min Feb 6, 2025

Daniel Aronson is the Author of The Value of Values and the Founder & CEO of Valutus.
 
In this episode of Specified Growth Podcast, Daniel talks about how his passion for sustainability began early on. He also discusses how making sustainable choices within your company can drive your profitab...

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Episode 158

S2. Ep. 158: Overcoming Adversity And Reaching Your Goals (With Buck Rasmussen)

26.37 min Feb 4, 2025

Buck Rasmussen is a Sales Manager and Motivational Speaker.
 
In this episode of Specified Growth Podcast, Buck talks about his career background and how he transitioned from playing in the NFL to the roofing industry. He also discusses overcoming adversities and achieving your goals, some of the s...

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Episode 156

S2. Ep. 156: Understanding Your Ideal Client (With Perryn Olson)

43.2 min Apr 9, 2025

Perryn Olson is a Fractional CMO for Hire at AltCMO.
 
In this episode of Specified Growth Podcast, Perryn talks about how he found his way into the construction industry. He also discusses utilizing account-based marketing, the importance of understanding your ideal client when it comes to your ma...

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Episode 155

S2. Ep. 155: Reusing Soil In The Construction Industry (With Bryan Kerr)

35.56 min Apr 9, 2025

Bryan Kerr is the Co-Founder of The Phil App.
 
In this episode of Specified Growth Podcast, Bryan talks about his background and how he developed The Phil App, an excess soil reuse marketplace. He also discusses the construction industry’s current challenges with soil and what can be done to mit...

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Episode 154

S2. Ep. 154: Scaling A Successful Franchise (With Mike Andes)

14.88 min Jan 9, 2025

Mike Andes is the Owner of Augusta Lawn Care.
 
In this episode of Specified Growth Podcast, Mike talks about his career background and how he grew Augusta Lawn Care to 157 locations. He also discusses using social media effectively, how to scale a successful franchise, his book Total Business Turn...

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Episode 153

S2. Ep. 153: Bringing Athletic Solutions To Construction (With Stephanie Browning)

24.65 min Jan 6, 2025

Stephanie Browning is the Director of Client Relations at Athletic Training Solutions.
 
In this episode of Specified Growth Podcast, Stephanie talks about her approach to treating construction workers like professional athletes. She also discusses some simple techniques you can use to decrease the...

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Episode 152

S2. Ep. 152: Improving The Planning Process In Construction (With Steve Dell’Orto)

29.52 min Apr 9, 2025

Steve Dell’Orto is the Founder and CEO of ConCntric.
 
In this episode of Specified Growth Podcast, Steve talks about his background in the construction industry and some of the various lessons he’s learned along the way. He also discusses having a project-first mindset, improving the planning ...

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Episode 151

S2. Ep. 151: Running A Successful Rep Agency (With Rick Wickizer)

25.38 min Apr 9, 2025

Rick Wickizer is the Owner of Wickizer & Associates.
 
In this episode of Specified Growth Podcast, Rick talks about his career background and how he built his own rep agency. He also discusses his love of coaching and helping people find their purpose, some of the management philosophies he us...

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