Simple Tech Talk

We welcome Tyler Burch, Director of Digital Marketing in the Software space to the show. We address the uncertainty that businesses are facing and how specific ones are fighting their way out of the corner. Tyler lends his expertise on:

• Marketing spend strategy when revenue dips
• Software and tools that drive revenue
• Content Strategy and superior distribution
• Differentiating your brand from the rest

Connect with Tyler Burch on Linkedin

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Just as there’s a customary marketing funnel, there’s a mobile app marketing funnel – and in exclusively utilizing cost per impression display marketing, you’re only covering one touch point of that decision-making lifecycle. Using the right mix of strategies throughout your mobile app marketing funnel – you can increase your reach and overall success. Click here to read the entire article written by Cierra Flythe. Interested in a demo? Click here to schedule it at your convenience.

Shelter-in-Place is keeping paying customers at home and off the streets. That piece of signage near the restaurant or retail store isn’t being seen but is still costing that business owner thousands of dollars a month. What good is art that no one sees? What value does it have? We discuss innovative tactics that brands and OOH companies can implement to provide the impressions that their clients need.

In today’s shifting business culture, it is more important than ever to stay connected while we are in different physical locations. Community can still thrive, even with “Social Distancing” when there is a purpose and a plan to carry it out. Tom Lutz, Convene Chair, joins the show to discuss the mission of Convene, how they are using their mobile app to execute that vision in this time and in the days ahead.

SignStream Founder, Daniel Shub, joins the show to discuss the variations of personalization in ooh advertising, emerging technologies, and integration. The concept of his company, SignStream, is groundbreaking and the technology he uses provides relevant touch points for businesses and their customers to connect. Listen in for a conversation that will astound you.

www.SignStream.net

www.BoardActive.com

Meet the dignified disrupter whose experience includes being the youngest North American Vice President. Tricia Benn also served for over 2 decades in marketing research. In this episode, she imparts those business and personal lessons she learned to become an Executive at the C-Suite Network and the General Manager of the Hero Club.

It’s rare to find a business conference where “no egos are allowed”. Recently, BoardActive Founder & CEO, Doug Pittman found a diamond in the rough with the International Franchise Association. He speaks on this unique experience, the dynamic takeaways from the speakers there, and the importance of localization. In addition, Doug Pittman provides concrete reasons for businesses of all sizes to have a mobile app, and also why those who gave up on mobile marketing need to get back in the saddle. As a bonus, we have provided an update on the list of businesses who are infringing on his Intellectual Property acquired recently. This is a must listen, friends! Thanks for your engagement. @boardactive @simpletechtalkpodcast on facebook, Linkedin, Instagram.

Many brands fall off the customer radar. Why? We explain the value of maintaining up-to-date information, planning ahead, utilizing current communication methods and nailing down the ideal consumer for the brand, In addition, we dive into the value of staying current with trends, valued products, and knowing who the applicable customers are. Engage on Facebook, Linkedin, and Instagram – @simpletechtalkpodcast