Secrets to Win Big With Arjun Sen

What does it take for a brand to rise from being “one of many” to becoming “one of one?”

Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand success.

From an almost career-changing decision in the beer industry, to insights learned at a bagel chain, to a night spent in a retirement home — every story reveals the same truth: great brands begin with knowing the customer deeply. There is no faking it.

This episode dives into how to think like your customer, feel like your customer, and act in ways that create meaningful emotional connection — not just transactions.

Key takeaways for this episode include:

• Three kinds of brands: One of many (forgettable), One of few (considered but ignored), One of one (loved)
• Start with humility: Admit you are not the customer — but you can learn to know and serve them.
• Be, Think, Feel, Act like your customer: The mindset for every brand leader who wants to build real connection.
• Go for the customer’s heart (not the wallet): When you truly know your customer, you can connect with them.

See more episodes at https://www.secretstowinbig.com

After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them.

Behind every brand success story that resulted in a big win, every failure that gave birth to big learning driving future wins, there are hidden stories of branding do’s and do-not’s. Unlike in other areas of business, in branding, pushing today’s do-not’s often opens the door for future big wins.

So here it is, a season marking my reflections into branding nostalgia, blended with conversations with special guests, and ready to find nuggets that will enlighten us in the journey forward.

Key takeaways for this season include:

• Brand differentiation: What makes your brand unique?
• Brand fulfillment: Living the brand, not just talking about it.
• Businesses are built by wow one more: Wowing one more customer.
• Brand strategy and marketing strategy: Using your one-of-one brand positioning.
• Brand communication: Effectively communicating expectations and perceptions.
• Brand storytelling: Telling your one-of-one unique brand story that connects to customers.

See more episodes at https://www.secretstowinbig.com

Vivek Bahl is a social media genius who has been running his own social media marketing agency since 2011. Before this he was Creative Director at Cheil and Dentsu and has also worked in Grey, besides being in the Brand Team at The Times of India and Head of Marketing at PVR Cinemas. He launched India’s first talent based social network in the fields of modeling, fashion photography and Bollywood dancing.

Here are some key insights from this week’s show:

– Inner voice leads down the right path.

– Play for yourself, not just to win every time.

– Don’t let external parameters define your accomplishments.

– Overthinking is overrated.

– Why put out thoughts on a pedestal to judge ourselves?

– Do not look back to regret the choices made in the past.

– Live life now.

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Partha Sinha is the President of the Times of India Group, one of the most influential media groups of India. He’s a seasoned leader with proven track record in the brand, media, digital and communication space. Ex Citibanker, ex VP Strategy Ogilvy, ex marketing chief Zee Telefilms, ex head of strategy SE Asia for Publicis, ex Managing Partner BBH, ex MD and Vice Chairman, McCann WordGroup.

In 2020, I asked Partha to connect me to a few people for my podcast. He connected me to one of India’s top directors, Shoojit Sircar. The podcast with Shoojit turned into ongoing chat over the next two years. When Shoojit first talked about making a movie on me, I thought this was the biggest prank Partha had played on me. It was the connection from him that set the ball rolling for the movie, I Want To Talk.

I was very excited that Partha and his wife Chaitali were the first to see the movie outside of the core group. In this podcast, Partha, a brilliant mind who guided the conversation so effortlessly into the depth of the heart, but never making it too serious. Thank you Partha for being you, always.

Here are some key insights from this week’s show:

• Life is never over till it is over.
• “I Want to Talk” is a story of crossing one hurdle at a time.
• You play differently when you know you are going to win the game.
• The screen Arjun had the advantage of knowing that he will make it in the end.
• Sometimes bad ideas can trigger amazing ideas.
• Talking comes with responsibility. Words once spoken, are out there forever.
• If we give up, we will never know what life can bring for us.

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Pearle is a very talented young actor who played the role of Baby Reya in the movie ‘I Want To Talk’. It was fascinating to see young Pearle be at the center of the movie for the first hour, charming us with her presence and one liners. This amazing kid, who we all called ‘the real boss’ during filming, made the journey of making the movie unforgettable.

Here are some key insights from this week’s show:

• I felt very shy when I met the director Shoojit Sircar for the first time.
• I just like to act, I don’t like seeing myself on the screen.
• Once I saw the movie, I felt nervous and happy, but also scared and excited.
• This movie is very meaningful. It says, “Keep fighting! Never give up!”
• I am happy when someone cracks a good joke.

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Jayant Kripalani has donned many hats as a film, television, and stage actor. Jayant has also written scripts, directed, and produced films for multinationals and is actively involved with theatre. He is known for 3 Idiots (2009), Jaane Tu… Ya Jaane Na (2008) and Ru-Ba-Ru (2008) among others. Our path crossed during his most recent work was in the critically acclaimed movie by Shoojit Sircar, I Want to Talk, as Dr. Deb.

It was an interesting conversation with the person who saw the character ‘Arjun Sen’ in the movie from up close. His reflections and questions after living the movie were simply fascinating.

Here are some key insights from this week’s show:

• Playing a cynical, yet sympathetic character was an experiment for me.
• I got a learning on human behavior by doing this film.
• If you’ve got your eye on the ball, you really can’t go wrong.
• When we get out of our own way, we get on much better in life.

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Rachna Chhachhi is a cancer, nutrition, mental health and yoga therapist, and author of 5 books. Her incurable autoimmune condition changed the course of her life in 2006 when she was bedridden. She healed herself, re-studied, and for the last 15 years, has been treating cancer and chronic diseases patients across 27 countries, with highly successful clinical outcomes.

Here are some key insights from this week’s show:

– When you close the door to the past, looking back is not an option.

– When we release our pain, the pain of others can be seen.

– ⁠When we heal from within, we find a new path that helps us become a better version of ourselves.

– Every day, we have a choice to give up, or choose the path of self care.

– The ability to forgive is one of the biggest rewards life gives us.

– Letting go of anger is the single most impactful step in our healing.

– Learning to take nothing personally is difficult, but helps you become physically, mentally, emotionally, spiritually free.

When I first met Ahilya Bamroo in the sets of the movie, I was trying to find my daughter in her. Very soon I realized why Shoojit Sircar chose her to play the role of Reya in the movie I Want to Talk. It was fascinating to see how she processed the evolving relationship with her on-screen dad, who was going through every possible life challenge, while holding on to her unique personality.

When I sat down with her for this conversation, I really wished my daughter Raka was there in the conversation too. It would have been fascinating to see Raka and Reya talk.

Here is my conversation with my movie daughter Ahilya. I am excited to see her career evolve and blossom in her journey ahead.

It started on August 20th, 2020. Shoojit Sircar was my VIP guest on my podcast. 1,537 days later, on November 4th, 2024 we sat down together for the follow-up episode.

A lot has changed for us. He is now my Shoojit and a baby brother to me. I am his Arjunda (da in Bengali means older brother). And we are connected forever by the movie I Want to Talk. We have hundreds of hours of Zoom recordings for our conversations and huge amount of WhatsApp messages and phone calls.

Here is our November 4th, 2024 conversation. It is a celebration of our journey together, our friendship, and the movie.

Welcome to the 9th season of Secrets to Win Big.

Over 8 seasons, after nearly 200 episodes, I have learned from all of you. I have evolved, but more importantly I have fallen in love with these conversations. When I reflect, I realize that no two people share the same thing; everybody’s path and journey is different. It has been a fascinating journey.

The 9th season will different. The Movie I Want to Talk, is now a reality. Experiencing the movie being made on my life’s journey, and getting an amazing 50,000 feet view of my life; gave me an amazing opportunity to appreciate everyone in my life.

I start this journey, empowered by the reflection that also has resulted in a new book, Unquit Forever: Keep yourself in the game®.

So here we are, ready to celebrate the amazing connections from the past and new ones ahead.

Let’s go. Thank you for being with me on this journey.

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