Monday, December 8, 2025
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REady2Scale – Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market.

Each episode is designed to empower you, whether you’re a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it.

REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com.

*𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶. 

REady2Scale – Real Estate Investing

100 Episodes Available
Episode 425

How a Retired US Marine Built a $200M Real Estate Portfolio, ep. 425

24.46 min Aug 1, 2025

Are you ready to learn how to navigate commercial real estate, scale your portfolio, and build a recession-resistant business? In this episode, David Lilley, founder and CEO of Reap Capital, shares his inspiring journey from serving as a Marine Corps mortar squad leader to leading a $200 million AUM...

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Episode 424

Best Real Estate Investing Markets (2025), ep. 424

6.96 min Jul 1, 2025

Where are people moving to, and where are they leaving? Understanding migration trends is crucial for real estate investors aiming to make informed decisions. In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, breaks down the 2024 migration repo...

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Episode 422

Revisited: Who are you Ellie Perlman?, ep. 422

71.83 min Sep 4, 2025

As we continue to scale new heights on our podcast journey, we’re taking a moment to revisit one of our most impactful episodes. For episode 422, we’re replaying Ellie Perlman’s story of founding Blue Lake Capital—an origin story that continues to resonate deeply with our listeners.
Why now?...

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Episode 423

Is Office Real Estate Doomed? (Or Dynamite?), ep. 423

38.58 min Sep 4, 2025

Have you ever wondered if there’s opportunity hiding in the struggling office real estate sector? While headlines highlight its challenges, some opportunistic investors are capitalizing on its untapped potential. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Cap...

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Episode 420

End of Year Financial Checklist for Real Estate Investors, ep. 420

7.78 min Sep 4, 2025

Are You Ready to Level Up Your Real Estate Investments in 2025?
As the year comes to a close, it’s time to take stock of your real estate portfolio and position yourself for success in the year ahead. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares...

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Episode 421

Turn $100 Into a House: Creative Financing Strategies, ep 421

32.43 min Sep 4, 2025

How to Buy Real Estate Without Banks: Creative Financing Explained
Are rising home prices and challenging lending standards keeping you from your real estate goals? Imagine owning properties without involving banks, credit checks, or traditional financing. On this episode of REady2Scale, we dive dee...

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Episode 419

506(b) vs. 506(c): Raising Capital Explained, ep. 419

30.95 min Sep 4, 2025

How do you navigate the complexities of multifamily real estate investing in challenging market conditions? In this episode, we uncover strategies to succeed despite headwinds, discuss the importance of operational efficiency, and highlight how focusing on fundamentals can help investors thrive in u...

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Episode 418

IRR vs. Equity Multiple vs. Cash-on-Cash (What Matters Most?), ep. 418

5.94 min Sep 4, 2025

When it comes to real estate investing, understanding the right metrics can make all the difference. Equity multiple, IRR, and cash-on-cash returns often get thrown around—but what do they mean, and which one should you focus on? In this episode, we break down these essential metrics so you can ma...

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Episode 417

Mastering Real Estate Partnerships (Proven Tips), ep. 417

28.04 min Nov 12, 2024

How do you successfully pivot into commercial real estate from an entirely different career? In this episode of REady2Scale, we sit down with Clint Williamson, VP of Partnerships at J Street Property Services. Clint shares his inspiring journey from medical device sales to real estate, providing act...

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Episode 416

Which IRA Providers do the Wealthy use? ep. 416

6.54 min Sep 12, 2024

Are you looking to take control of your retirement savings and maximize your investment potential? Choosing the right IRA provider is a critical step in building wealth for the future. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares valuable insights...

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