From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
C-Suite Radio™ Podcast
Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Episodes
Apr 24, 2024
Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge
Kevin Lee interviews David Alexander, Chief Marketing Officer at Everbridge, a company whose suite of products empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. He’s also an Executive Professor at Texas A&M…
Apr 21, 2024
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Kevin Lee interviews Peter Erickson, founder of Modev (conferences and special events for developers), founder of ExoLeaders.com (for executives), and founder of VOICE & AI -- an organization whose conferences and events bring together developers, buyers, sellers, and manufacturers seeking…
Apr 21, 2024
Event marketing best practices: a conversation with Alexis Zinberg, of Treow Solutions
Kevin Lee interviews Alexis Zinberg, the Founder of Treow Solution, a New York-based firm that provides strategic marketing consulting services for clients across various verticals, including media, health, retail, and technology. As her LinkedIn profile explains, Alexis has “a deep…
Apr 21, 2024
Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email
Apr 21, 2024
Launching a social impact brand to save the elephants: a conversation with Richard Henne, of Ivory Ella
Kevin Lee interviews Richard Henne, Co-Founder of Ivory Ella, successful elephant-themed lifestyle apparel brand that’s raised over $2 million for charity. 50 percent of Ivory Ella’s profits are donated to Save The Elephants and other charitable causes. Richard is an…
Apr 21, 2024
Event industry trends & event planning strategies for 2024: a conversation with Daniel Meyer, of Access Intelligence
Kevin Lee interviews Daniel Meyer, VP & Corporate Controller at Access Intelligence, a Hauppauge, NY-based information and marketing company that provides business intelligence and integrated marketing solutions. Kevin and Daniel discuss how the event industry is evolving in the post-pandemic…
Apr 21, 2024
Event planning best practices, event fails, & hybrid events: a conversation with Joe Kowalsky, of CloserStill Media
Kevin Lee interviews Joe Kowalsky, Show Director at CloserStill Media, a London-based company that produces industry-specific events with a focus on the Business Technologies, Healthcare, Transportation, and Infrastructure sectors. As Joe’s LinkedIn profile explains, he has subject matter expertise in…
Apr 21, 2024
Using AI for creative optimization and audience insights: a conversation with Alex Collmer, of VidMob
Kevin Lee interviews Alex Collmer, Founder and CEO at VidMob, a New York-based company providing end-to-end technology solutions for a brand’s creative needs. In addition to leading VidMob, Alex has a keen interest in charitable activities, and in 2017 formed…
Apr 21, 2024
The power of contextually relevant, emotionally resonant CTV advertisements: a conversation with Ron Gutman, of Wurl
Kevin Lee interviews Ron Gutman, CEO at Wurl, a Palo Alto-based company whose data-driven technologies help publishers and streamers maximize revenues, grow CTV viewership, and strengthen brand value. This month, Wurl launched a new product, BrandDiscovery, which it describes as…
Apr 21, 2024
Best practices for working with influencers: a conversation with Cristy Garcia, of Impact.com
Kevin Lee interviews Cristy Garcia, Chief Marketing Officer at Impact.com, a global partnership management platform. She leads and supervises Impact.com’s marketing, events, public relations and communications, demand generation, branding, website, design and social media. Kevin and Cristy discuss issues related…
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