Monday, February 16, 2026
spot_img
HomeGrowthBrandingLet Attitude Lead

Let Attitude Lead

On posture, outcomes, and operating at actual size

I’ve spent most of my career working backward from desired outcomes.

Decide what I want. Figure out how to get there. Adjust how I show up accordingly.

That approach works.

As I ramp up for 2026, I’m doing something different.

I’m letting attitude lead.

Not because outcomes stopped mattering. But because I’ve noticed something that’s hard to unsee once you do:

Targets have a way of negotiating posture.

When outcomes lead, you make small adjustments in advance.

  • You become a little more flexible than necessary.
  • You tolerate things you wouldn’t otherwise tolerate.
  • You choose approaches that feel safer, more defensible.

Because you’re trying to affect that specific result.

All reasonable. All explainable.

And, over time, you become slightly, well, smaller than necessary.

Nothing broke to bring this into focus. Things were working.

They just required more self-management than felt honest.

  • When targets lead, you’re constantly adjusting yourself to protect the outcome.
  • When attitude leads, you decide how you’re willing to stand — and let outcomes follow.

That doesn’t mean abandoning goals. It means refusing to let them dictate posture.

Leading with posture means being clear about tone, boundaries, and standards before you know exactly where things land. It’s operating at actual size.

Not inflated. Not aspirational. Not performative.

Actual.

For experienced people, that’s the uncomfortable part. Operating at actual size removes a familiar buffer. You can’t optimize yourself in advance. You have to let your stance be visible before results justify it.

That can feel risky.

But here’s what I’ve seen consistently:

When posture is right, outcomes tend to exceed planning.

When posture is compromised, no amount of planning really fixes it.

So as I ESCALATE & ELEVATE for 2026, I’m less interested in managing outcomes.

I’m more interested in managing how I show up before outcomes are clear.

Not because it guarantees success. But because it guarantees I won’t have to shrink to get wherever I’m going.

And in my experience, that’s usually when the best outcomes show up anyway.

Hersh Rephun
Hersh Rephunhttps://www.YesBrandBuilders.com/
Hersh Rephun is the image builder of choice for ever-evolving achievers. He has worked with hundreds of corporate and individual clients, from startups to billion-dollar brands, challengers to market leaders, and fledgling filmmakers to Oscar nominees. As a Holistic Brand Therapist, Hersh takes a 360° view of your life and business, crafting a Personal Brand that opens doors. He delivers impact and influence by honoring one simple principle: Sell the truth with humor and humanity. Hersh spent a decade as a standup comedian, appearing at The Comedy Store, Comedy Cellar, Funny Bone, and more. He is now a compelling public speaker and hosts the popular podcasts YES, BRAND (featuring the best and brightest indie brands going) and TRUTH TASTES FUNNY (how to keep your sanity in an insane world; inspired by Hersh’s personal development journey). He’s also a 3 x produced screenwriter (“You haven’t lived until Bruce Campbell has starred in one of your movies!”). Hersh’s book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business, draws on his experience and his skill as a humorist. It is now available for preorder.
RELATED ARTICLES
- Advertisment -spot_img

Most Popular